ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
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Transcript of ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
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Understanding Key Consumer TrendsDriving Sustainable Business Practices
Hugh Hough - Green Team
ESTC 2011 - Hilton Head, SC September 20, 2011
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Green
Sustainability
Authenticity
We
Founded in 1993, Green Team is a
brand strategy firm specializing in
sustainability-related issues,
products and programs.
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Green
Sustainability
Authenticity
We
Our mission is to inform, inspire and
awaken brands so that people, planet
and business can all thrive.
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Green
Sustainability
Authenticity
We
We develop sustainability strategies
and campaigns that create value in a
changing world.
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Our Clients
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Our Non Profit Clients & Partners
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Some of the partnerships we have created or marketed
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Understanding Key Consumer TrendsDriving Sustainable Business Practices
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Understanding Key Consumer TrendsDriving Sustainable Business Practices
Awakening ConsumerThe Rise of the
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Different brands, different values
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Source: MRI 2010 Doublebase
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Source: MRI 2010 Doublebase
• Written or called an elected official: 171• Engage in fundraising: 153
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Source: MRI 2010 Doublebase
• Written a blog: 153
• Been published: 172
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Source: MRI 2009 Doublebase
• Travel abroad: 172
• Plan travel online: 161
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1. Transparency is King
2. They’re Deconstructing Your Secret Sauce
3. The Bedfellows Are Getting Stranger
4. The Inmates are Taking Over the Asylum
5. We’re All in This Together
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1. Transparency is King
2. They’re Deconstructing Your Secret Sauce
3. The Bedfellows Are Getting Stranger
4. The Inmates are Taking Over the Asylum
5. We’re All in This Together
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Tell the Truth
Transparency is King
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1. Transparency is King
2. They’re Deconstructing Your Secret Sauce
3. The Bedfellows Are Getting Stranger
4. The Inmates are Taking Over the Asylum
5. We’re All in This Together
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• Purified water• Organic wines • Fair Trade coffee• Sustainable seafood• Non-toxic cleaners• Recycling program
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Know Your Supply Chain
They’re Deconstructing Your Secret Sauce
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1. Transparency is King
2. They’re Deconstructing Your Secret Sauce
3. The Bedfellows Are Getting Stranger
4. The Inmates are Taking Over the Asylum
5. We’re All in This Together
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Remember Partnerships
The Bedfellows Are Getting Stranger
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1. Transparency is King
2. They’re Deconstructing Your Secret Sauce
3. The Bedfellows Are Getting Stranger
4. The Inmates are Taking Over the Asylum
5. We’re All in This Together
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“With an estimated 70 million bloggers, China’s leaders are under constant pressure now to be more assertive by a populist-and nationalist-leaning blogosphere, which, in the absence of democratic elections, is becoming the de facto voice of the people.”
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“With an estimated 70 million bloggers, China’s leaders are under constant pressure now to be more assertive by a populist-and nationalist-leaning blogosphere, which, in the absence of democratic elections, is becoming the de facto voice of the people.”
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Riding it
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Fighting itRiding it
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4.5 million
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5,000
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Keep Your Mind Open
The Inmates Are Taking Over the Asylum
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1. Transparency is King
2. They’re Deconstructing Your Secret Sauce
3. The Bedfellows Are Getting Stranger
4. The Inmates are Taking Over the Asylum
5. We’re All in This Together
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“This isn’t BP’s or Transocean’s fault. It’s not the government’s fault. It’s my fault. I am the one to blame and I am sorry. It’s my fault because I haven’t digested the world’s in-your-face hints that maybe I ought to think about the future and change the unsustainable way I live my life.”
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Awakening Consumer Advocates
Ocean-Dependant Industry
Fishing Industry Other Industry
Organizations Thought Leaders
Press/MediaOcean Enthusiasts/Small Business
Decision Makers
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Never Rest
We’re in This Together
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