ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Management Tools
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This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19 th -21 st . Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism ESTC on Facebook: http://www.facebook.com/ESTC.Tourism The International Ecotourism Society | web www.ecotourism.org email [email protected] | tel +1 202 506 5033
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Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Celia Benton, Master's Candidate, Cornell University, presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
Transcript of ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Management Tools
This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the
ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism
ESTC on Facebook: http://www.facebook.com/ESTC.Tourism
The International Ecotourism Society | web www.ecotourism.org email [email protected] | tel +1 202 506 5033
Ambergris Caye Knowledge Management System ProjectCelia Benton
September 19, 2011
Agenda
1 Background
3 Additions to the KMS Prototype
2 Knowledge Management System (KMS) Prototype
4 Conclusion
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The Center for Sustainable Global Enterprise is part of a long term project to manage tourism growth on Ambergris Caye
Late 2010 Jan-May 2011 June-Dec 2011
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Tourism is a critical asset for Belize’s economy
Countries like Belize struggle with how to sustainably manage the tourism sector
No one has ever looked at tourism as a business for countries
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If we look at tourism in Belize as a business, Ambergris Caye is one of its most lucrative assets,
generating about 12.5% of the entire GDP
Ambergris Caye’s natural assets provide myriad benefits
Source: “The Economic Contribution of Belize’s Coral Reefs and Mangroves”
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Ambergris Caye needs proper investment to grow sustainably
Development does not adequately account for the Island’s environmental, economic or social needs
Without a comprehensive long term vision and firm understanding of key issues, decision makers allow tourism development to undermine the Island’s assets
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Here are some of the concerns raised during stakeholder interviews
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The information provided by stakeholders was critical for the KMS construction, but:
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Most opinions are based on hearsay, not fact!
A tool is needed to both share these concerns and offer a method to analyze and prioritize them
The KMS was built for:
Open access to the KMS tool is critical for stakeholder buy-in and trust
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The KMS prototype focused on sharing stakeholder concerns and collecting data
The KMS includes 19 key topic areas that relate to the Island’s environmental, economic and social assets
Topic AreasAir Quality Land Use
Biodiversity Land Coverage
Crime & Safety Local Economy
Demographics Municipal Solid Waste
Education Real Estate Development
Electricity Sewage
Fishing Town Council
Health Water
Hotel Industry Water-Based Tourism
Road Infrastructure
Topic areas were chosen because they affect or are affected by tourism on the Island
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How To Use the KMS Prototype
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Education
Click on an icon of interest to transport to the selected topic area’s information sharing page
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Each topic area page includes six key sections
Relevance to Tourism
State of the Island External Links
Related Topics
Data Needed
Public Comments
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Biodiversity
Back on the main page the user can explore other topic areas
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The KMS prototype shared major concern areas; the Planeterra Fellow focused on analyzing them
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The KMS prototype concluded the end of Phase I
Calculate
During phase II, the Fellow used further interviews and prototype feedback to create a predictive tool
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Additions to the Prototype: The Predictive Tool
Predictive Tool
Process for determining the KMS Predictive Tool
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How the predictive tool worksQ: How do tourism jobs relate to changes in local immigrant population?
Variable 1 Tourism Jobs
Variable 2 Immigrant Population
Enter Enter Enter
Year Tourism Jobs Immigrant
Population
1980 21 1
1991 184 921
2000 449 2249.5
2010 7800 5755
Calculate
A:Historically, as tourism jobs have
increased, immigration has increased
42%
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How the tool works: Cost-benefit analysisQ: Which generates more revenue: condos or hotels? Variable 1 Hotels Variable 2 Condos
Costs
EnterEnter Costs
forEnter Costs
forType of Costs Below Hotels Condos
Price of Land 240,000 240,000
Value of lost jobs from other uses -
4,000
Sewage/water hook up 2,000
2,000
Run as unlicensed hotel -
3,000
Ecosystem damage 8,000
8,000
Effects of increased immigration 1,000
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Vulnerability to natural disaster 2,000
2,000
Present Value of Costs
(41,601)
(124,802)
Benefits
Enter
Enter Benefits for
Enter Benefits for
Type of Benefits Below Hotels Condos
Condo Fees - 3,000
Taxes from residents - 10,000
Taxes from construction jobs - 500
Taxes from jobs 50,000 -
Foreign direct investment 200,000 200,000
Increased property taxes 50,000 50,000
Increased economic activity 500,000 50,000
Tourism funds to government 200,000 2,000
Present Value of Benefits
13,866,913 4,375,011
Enter Discount Rate: 10%
Enter Interest Rate: 6%
Enter Time Horizon 20 years
Hotels Condos
Total Benfits (Costs) 13,825,313 4,250,209
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Further additions to the KMS Predictive Tool
Overall, the KMS is meant to:
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Please feel free to contact me with further questions:
CELIA BENTONMASTER’S DEGREE IN CITY AND REGIONAL PLANNINGCORNELL UNIVERSITY, AUGUST 2011
Email: [email protected]: 414-312-0093
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Q & A
• Professor Mark Milstein, Cornell University• Professor Lawrence Robinson, Cornell University• Professor Kieran Donoghy, Cornell University• Laura Schaffer, Teaching Assistant, Cornell
University• Elicia Carmichael, Teaching Assistant, Cornell
University• Elizabeth Mygatt, Teaching Assistant, Cornell
University• Hannah Dupes, Cornell University• Haley Jean Farr, Cornell University• Jenna Hobocan, Cornell University• Peter Scanell, Cornell University• Pamela Spier, Cornell University• Brian Alward, Cornell University• Agata Kostecka, Cornell University• Meredith Gethen-Jones, Cornell University• Megan Epler Wood, Director, Planeterra• Seleni Matus, Belize Tourism Board
• Michael Arana, Belize Tourism Board• Lloyd Enriquez, Belize Tourism Board (Until March
2011)• Gale Ozaeta, Belize Tourism Board• Kevin Gonzalez, Belize Tourism Board• W. Frank Panton, San Pedro Town Council• Patricia Verde, San Pedro Town Council• Candy Armstrong, Ministry of Education• Alissa Flota, El Pescador Resort• Josie Nuñez, South Ambergris Caye
Neighborhood Watch• Miguel Alamilla, Hol Chan Marine Reserve• Aaron Locke, Belize Water Services• Mito Paz, GreenReef Belize• Einer Gomez, Ramon’s Village• Melanie McField, Healthy Reefs for Healthy
People• Roberto Pott, Healthy Reefs for Healthy People• Julie Babcock, Caye Casa
Acknowledgements
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