Establishing an Audit Framework
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Transcript of Establishing an Audit Framework
![Page 1: Establishing an Audit Framework](https://reader035.fdocuments.us/reader035/viewer/2022070302/548252d65806b501058b4672/html5/thumbnails/1.jpg)
establishing an audit framework
annie cushingseer interactive @anniecushing
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do you approach audits this way?
@anniecushingseer interactive
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most expensive mistakes we see regularly
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1. subdomain reporting errors in GA
@anniecushing
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@anniecushing
www.seerinteractive.comrcs.seerinteractive.com
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pro tips to minimize chaos
@anniecushing
add an annotation to analytics
change in beginning of month
concatenate in excel
seer interactive
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2. index bloat
@anniecushingseer interactive
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causes of bloat
@anniecushing
ecommerce parameters
faceted navigation
seer interactive
borked internal linking
search results pages
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@anniecushing
5.8 million pages indexed!
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@anniecushing
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@anniecushing
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@anniecushing
That’s a reduction of 10k+ visits!
bit.ly/SJdX0tCustom GA Report:
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let’s do some math
37k pages received organic traffic
645 drove revenue for Feb
.6% of pages indexed received traffic
.01% of pages indexed generated revenue
5.8 million pages indexed in Google
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@anniecushingseer interactive
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3. ppc traffic reporting in organic
@anniecushingseer interactive
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totally random aside
@anniecushing
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I wasn’t the only one fooled
@anniecushing
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@anniecushing
PPC
CPC
others:
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4. dirty sitemaps
“Your sitemaps need to be clean. We have a 1% allowance for dirt in a sitemap. Examples of dirt are if we click on a URL and we see a redirect, a 404 or a 500 code. If we see more than a 1% level of dirt, we begin losing trust in the sitemap”.— Duane Forrester
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@anniecushingseer interactive
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5. sitemap hasn’t been submitted
@anniecushing
FACT:
Sitemaps are so easy to submit, surely everyone does it.
seer interactive
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@anniecushing
since caffeine in june 2010, google has an easier time finding sites’ pages
seer interactive
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@anniecushing
but bing has a harder time and is more dependent on sitemaps to find sites’ pages
seer interactive
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6. loss of valuable links
@anniecushing
homepage that 302s
pages with links that 404
pages that 500
seer interactive
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a potential solution
@anniecushing
a checklist of 300+ checkpoints
google doc for ease of updating
seer interactive
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organization of google doc
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find tabs quickly
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include screenshot urls in observations
@anniecushingMore: http://bit.ly/screenshot-apps
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seer interactive @anniecushing
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seer interactive @anniecushing
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seer interactive @anniecushing
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seer interactive @anniecushing
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seer interactive @anniecushing
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seer interactive @anniecushing
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tools google doc
@anniecushing
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links to these google docs
@anniecushing
bit.ly/audit-post
seer interactive
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extras in the post
@anniecushing
tips on how to structure and format audit in wordlink to both google docs