1. Establishing a Social Media ProgramMike McCready@MikeMcCreadymikemccready.ca

2. A huge thanks@bryanrhodes @jowyang @charleneli@usairforce 3. A social media program changes culture 4. What does it mean to be a social business?https://www.youtube.com/watch?v=SjX3160MEPQ 5. My story 6. Saw an institutional gapCreated Lethbridge Colleges Office Facebook Page in March 2010. 7. Crafted my own job description 8. You need a social media evangelist/champion 9. Social media growth 10. Rogue social media 11. Herding cats??? 12. Risks of no social media program 13. Risks of no social media programBranding Inconsistencies 14. Risks of no social media programLack of strategy/ineffectiveness 15. Risks of no social media programUnauthorized Access 16. Risks of no social media programInappropriate Responses 17. Risks of no social media programInappropriate Responses 18. Risks of no social media programInappropriate Responses 19. 4 areas of a social media program 20. 4 areas of a social media program1. Social Media Policy, Procedures, Guidelines2. A Training Program3. A Social Media Centre of Excellence (CoE)4. Governance Model 21. 1. Craft a social media policy 22. 1. Craft a social media policyYou are buildingrelationships that have notexisted before in thesenew openrelationships, the powershift is such that we arenot quite sure how weshould act.-- Charlene Li 23. 1. Craft a social media policyFrom Lethbridge College view full procedure here: http://bit.ly/15oAKDq 24. 1. Craft a social media policyThis is posted on each institutional Facebook page at Lethbridge College. 25. 2. Develop a training program 26. 2. Develop a training program 27. 2. Develop a training programOfficial Use Created on-demand training Staff could watch the recording from their deskat their convenience Covered the policy, social media best practicesand responding to negative comments Awarded a certificate upon completion 28. 2. Develop a training program 29. 2. Develop a training program 30. 2. Develop a training programGeneral Use/Increase Awareness Developed lunch sessions on topics like Twitter 101,Facebook Privacy, etc. Presented at department meetings Guest lectured in class This helps the campus community to betterunderstand social media & improves buy-inGreat resourceshttp://bit.ly/iqWkAvhttp://on.mash.to/YGzxmT 31. 3. Establish a Centre of Excellence 32. 3. Establish a Centre of ExcellencePlanningMissionRolesPoliciesRoadmapResourcesBudgetPeopleEducationResearchProcessesMonitoringMeasurementCollaboration 33. 3. Establish a Centre of Excellence 34. Business case for a CoE Consistent social experience Improve efficiency Foster accountability 35. 3. Establish a Centre of ExcellenceSteps to get started:1. Identify a lead (social strategist)2. Obtain executive sponsorship3. Educate the campus communityFor more info on Social Media Centre of Excellence concept, visit JeremiahOwyangs blog at: http://bit.ly/WFpLpW 36. 4. Choose a governance model 37. 4. Choose a governance modelOne department managesall social media activities.A cross-functional team(CoE) sits in the hubhelping business areas.For more information on social media governance models, visit http://bit.ly/100xRHe 38. 4. Choose a governance model 39. Social media is social 40. Getting Campus Buy-In 41. Small Wins 42. Show The Numbers 43. Questions?Mike McCreadyManager, Marketing & Web DevelopmentNorQuest CollegeTwitter: @MikeMcCreadyBlog: mikemccreacy.ca