Essie-olm final adv 420
Transcript of Essie-olm final adv 420
Essie Can Be Your Bestie.
Essie Cosmetics
What is Essie?
• A nail care line with multiple collections of colors and nail care products that promote stronger and healthier nails.
• $8.50
What We’re All About.
• One of the first things we notice is an individual’s nails and his or her polish. We blend fashionable with functional.
• Chipped polish never looks good or professional.
Target Audience
• Women of all ages and even men who aren’t afraid to show off their colorful side.
• We do not necessarily target younger girls or boys due to the price.
Competition
• OPI- $9.50
• China Glaze- $4.00
• Sally Hansen- $7.00
Key Performance Indicators & Our
Goal• Monitor our online analytics, online
sales, in store sales, and our product orders from all other distributors.
• Our goal we wish to accomplish is to boost absolutely every category I just mentioned by 20% & to boost brand awareness.
Digital Strategy
• Boost and revamp every aspect of our social media including our blog.
• All in all we also wish to broaden our community. Engage with our customer’s via social media more often especially with blog comments and Twitter.
• Buy ad space on twitter.
• Giving updates on our big idea.
The Big Idea
• We will be allowing customer’s to create their own custom polish online
• Contest with a $50,000 reward and more.
• must be 16 years old to win and to enter. Contestants also have to purchase it and photograph it. From there they will submit photos for us to judge.
• Contest will last several of months but the option to create your own custom color will last a year.
Our Budget
• 5 million dollars
• 3,749,500 of it will be for ad space on social media and for Google AdWords.
• 50,000 dollars will go to the winner of the contest.
• Remaining 1,250,000 will be to produce the new color created and to advertise our winner.
More Essie For Me Please
• If you want nail polish that last longer than a day, then go for Essie I promise it won’t let you down.
• “The happiest girls always have the prettiest nails.” – Tammy Taylor
• Thank you for your time, now go enjoy your Saturday and paint your nails!