Essentials for a Winning Web Presence

Essentials for a Winning Web Presence

beautifully effective websites

nestle.com

http://nestle.com

87%Pew Research Internet Project, pewinternet.org

of U.S. adults, age 18 and older, use the internet

http://pewinternet.org

5 Essentials for a Winning Web Presence

• Know your customers

• Be consistent

• Be social

• Have a strong website

• Measure

mailchimp.comhttp://blog.mailchimp.com/new-mailchimp-user-persona-research/

http://mailchimp.com



• Be consistent

• Be social


• Measure

http://mailchimp.com/about/style-guide/#voice-and-tone



• Be consistent

• Be social


• Measure

14.63Tasty Placement, tastyplacement.com

http://tastyplacement.com

Women Ages 18-49 College degree or higher Earn $75K annually or more Use less than once a week

Pew Research Internet Project, pewinternet.org


Social Media Site% of internet

users who use The majority of users are:

Facebook 71%• Ages 18-49 (45% are 65 and older) • Women • Use at least daily

LinkedIn 22%

• Ages 30-64 • College degree • Earn $75K annually or more • Use less than once a week

Pinterest 21%

• Women • Ages 18-49 • College degree or higher • Earn $75K annually or more • Use less than once a week

Twitter 19%• Ages 18-29 • African-Americans • Use daily or less than once a week.

Instagram 17%

• Ages 18-29 • Women • African-Americans • Use at least daily

Social Media Demographics



Perspective

19% of online adults use Twitter

22% of online adults use LinkedIn





• Be consistent

• Be social


• Analytics and Measurements

Less = More



• Be consistent

• Be social

• Strong website

• Measure

• Google Analytics • Google Webmaster Tools • CrazyEgg

Analytic Tools

crazyegg.com

http://crazyegg.com



• Be consistent

• Be social


• Measure

281.685.1810 [email protected]

Thank You

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Essentials for a Winning Web Presence

Small Business & Entrepreneurship

Transcript of Essentials for a Winning Web Presence