Tools for Digital Marketing

Adwords- Keyword Planner- Display Planner Google Analytics Google Adsense Google Trends Omniture Microsoft Ad Center ComScore Adgooroo

Tools for Digital Marketing

Advertising your business on Google- No matter what your budget is- Adwords will double your website traffic

Track and Monitor- Check how your Adwords campaigns are performing

Optimization- Fine-tune and improve your campaign

Expand- Take advantage of new features and tools

Adwords

You create your Ads Your ads appear on Google Targeted reach Greater control Set your budget Measurable value Avoid guesswork Pay only for results Local and regional targeting You attract customers

How Adwords works

Adwords

PPC Ads

Banner Ads

To Find Keywords and Ad group ideas

Get performance estimates

Bid and Budget

Default Targeted devices

Add them to your campaigns

Keyword Planner

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Screen grab

Screen grab

Screen grab

Screen grab

An Adwords tool that provides ideas and estimates to help you plan a Display Network campaign that you can add to your account.

Display planner tracks- • Keywords• ICM category• Topic Category• Placements• Demography• Remarketing• Website• Mobile apps• Videos

Display Planner

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Screen grab

User interface Detailed statistics Campaign tracking/performance Website's traffic and traffic sources Measures conversions and sales Track visitors Tracking landing page Sales activity Cookies Unique Visitors Cost Effective

Google Analytics (GA)

Google Analytics (GA)

Google Analytics (GA)

Google Adsense provides a free, flexible way to earn money from websites, mobile sites, and site search result with relevant and engaging ads.

Allows publishers serve automatic text, image, video, or interactive media advertisements.

Advertisements are administered, sorted, and maintained by Google.

Generates revenue on either a per-click or per-impression basis.

Google Adsense

Google Adsense

Shows how often a particular search term is entered relative to the total search-volume across various regions of the world, and in various languages.

Features – - Graph

- Number of searches

- Countries, regions, cities and languages

- Time Periods

Google Trends

Google Trends

Google Trends

Google Trends

Microsoft Ad centre Comscore Omniture Adgooroo Xaxis Marin Mediamind

Other Tools for Digital Marketing

Microsoft AdCentre

Shows your ads on Bing Search and Bing Display

Unique ways to track conversions in AdCentre

- Cookie Period – 7 days

- Different conversion tracking mechanism

Microsoft AdCentre

Comscore Provides marketing data & analytics of

worlds largest enterprises, agencies & publishers.

Features- Key measures

- Demographic

- Cross visitors

- Full universe

- Reach frequency

- Ad Metrix

Comscore

Comscore

Involved in Web Analytics, Market Research and Online Optimization

User interface

Campaign tracking

Security

Cookies

Unique Visitors

Excel Integration

Omniture

Omniture Analytics

Google Analytics vs. Omniture

Google Analytics

Google Analytics is free for sites with up

to 5 million page views per month.

Omniture

Omniture application comes at

a high price

Winner

Google Analytics is a true winner in terms effectiveness as it provides a lot of

qualitative info at no cost.

Cost Effectiveness

Google Analytics vs. Omniture

Google Analytics

Adwords & Analytics can be directly

linked, the conversion tracking for PPC goals is free and simple to setup.

Omniture

Conversion tracking can be Tedious and

confusing in Omniture.

Winner

Google Analytics is a true winner in terms of

tracking goals, however only 4 goals

maximum can be setup under a single Google

Analytics account.

Conversion Tracking

Google Analytics vs. Omniture

Google Analytics

It allows the user to look at content

popularity data from any given date range over a 2 year period without any time lag.

Omniture

Such feature is not available in omniture.

Compatibility with new browsers can also be

an issue.

Winner

Google Analytics site overlay is best as compared to any other site overlay techniques in the

industry.

Site Overlay Tools

Answers a broad range of marketing questions specific to their business needs.

Adgooroo tool is a paid tool.

Features – - Custom reporting

- Custom research

- Adcopy analysis

- Data Quality

Adgooroo

Adgooroo

Adgooroo

Target specific audiences directly

Television audiences through digital media

Improves performances at lower cost

Xaxis

Xaxis

Manages paid search, Display advertising, social media & Mobile Advertising.

Paid search advertising

• Easy to access

• Consolidated data

• Quickly generate reports

• Monitor performance

• Visualize performance

• Identify trends

• performance analysis

Marin

Marin

Offers dynamic creative solutions for video advertising.

Features -• Campaign Management

• Dynamic creative optimization

• Rich media

• In-stream video

Mediamind

Mediamind

Coremetrics Mix analytics WebTrends Unica Hitslink Visistat OneStat Clicky Gostats Nextstat

Other Digital Marketing Tools