Essential SEO for Bloggers & WordPress
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Essential SEO for Bloggers & WordPress
Kelly Phillips6/24/14
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What Platform
Do You Use?
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Why Do You Blog?
ContentMarketing
Blogging vs
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Controlvs.
Simplicity
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What Can You Control?
Monetization Use of your content SEO Themes & Features Access and backups
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ContentOwnership
* If you’re on a blogging platform, check your terms of service.
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Optimize Your Images
Why worry?• Large image
increase loading time, which decreases SEO AND drives away your visitors
• Uses up your bandwidth meaning you’ll need to pay more for hosting
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Optimize Your ImagesWhat to do about it…
• Save down using a photo editing tool 600x400, (or your theme preferred size) under 100kb
• Use an image optimizer tool like http://www.smushit.com
• If you use many images in your posts, show fewer posts on your home page
• Use a CDN like Jetpack Photon or Cloudflare
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What about WordPress
SEO?
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Tags to do not count for SEO.(sorry)
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Categories(Table of Contents)
Tags(Index)
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SEOPlugins
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Teaches You How to SEO
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Teaches You How to SEO
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You Done Good!
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Getting Them to
Click
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Default Snippet
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Customized Snippet
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Is it a Page or a Post?
Home Services Blog ContactAbout
Service 1
Service 2
Post 1Post 2
Post 3
Post 4
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One or Both?RSS
Subscribe
• Sends an email to subscribers with your latest blog post (through Feedburner service)
• Low levels of tracking• Does not allow you to
send composed emails
Mailing List
• Allows you to compose and send emails AND auto send blog posts
• Higher level of tracking
• Ability to gather more user information
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Plugins to Consider for Blogging
(no more than 12)
• Related Posts• Popular Posts• Recycling Old
Content• Comment Spam• Comments• SEO
• Backups• Security• Social Sharing• Image Optimizer• Post
Scheduling/Editorial Calendar
• Caching (be careful!)
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Plugins to Consider for Blogging
(no more than 12)
• Yet Another Related Posts Plugin (YARPP)
• WordPress Popular Posts
• Revive Old Posts• Akismet• Comments• WordPress SEO
Yoast
• Backup Buddy• WordFence• Shareaholic• Eww Image Optimizer• WordPress Editorial
Calendar• W3 Total Cache
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Don’t Use Plugins For…It’s fairly easy to hard-code these things. Don’t waste your plugin power on these…
• Connecting Google Analytics
• Google Authorship• Mailing List Forms• Google Fonts• PayPal Buttons• Blog Roll• Social Media Icons
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• Created by Matt Mullenweg• Doesn’t really do much• May have originally been an
example for developers• WordPress major releases are
named for Jazz musicians
The Hello Dolly Plugin
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Steps to Success
• Define your goal (blogging/content marketing)
• Choose the plugins that help you achieve your goals
• Create a process for posting that includes SEO/Marketing– Define how you will SEO every post– Let plugins help you publicize
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Want more great plugin recommendations?
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