Essential Selling Information -...
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Essential Selling Information Provided by: Amy Puto Cell (305) 766-1745, [email protected] www.MarathonFloridaKeysRealEstate.com Coldwell Banker Schmitt Real Estate Co. “The Most Trusted Name in Florida Keys Real Estate” 1955 - 2010
Transcript of Essential Selling Information -...
Essential Selling Information
Provided by: Amy PutoCell (305) 766-1745, [email protected]
www.MarathonFloridaKeysRealEstate.com
Coldwell Banker Schmitt Real Estate Co.“The Most Trusted Name in
Florida Keys Real Estate”
1955 - 2010
Thank you for the opportunity to provide the following information to assist you in
understanding the process for, and all that is involved in, selling your property in the
present Florida Keys real estate market.
I. Current Market Conditions
II. Marketing & Selling Process
III. The “Points of Difference” that set CBSREC apart from other companies
During our meeting to Market your property and get it SOLD . . What are the three or four most important things you want to discuss?
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1. What features do you feel we should include inadvertising and marketing your property?____________________________________________________
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2. What features would you rather not include?____________________________________________________
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During our meeting to Market your property and get it SOLD . .
Current Market ConditionsFlorida Keys
Real Estate Market
Comparison Listings and Sales: 1st Qtr. 2011 Vs. 2010Source: Tri-Services Multiple Listing Service (MLS) Board
Key Largo To Key West
Number Properties Available Vs. Sold – Keys-Wide Source: Florida Keys MLS
Sales during the 1st Quarter of 2011 exceed that period back to 2005 and Listings have declined to the lowest March level since 2005.The average sale price during the 1st Qtr. 2010 decreased -14% from 2009 and -8% for all of 2010. For the 1st Qtr. 2011 the ASP increased +1%, the 1st increased since Dec. of 2006, which further indicates the market may have bottomed out as the number of listings decline and there are fewer highly desirable properties available to purchase. .
The Marketing & Selling Process
What Is Important To You In The Sale Of Your Property?
The five most important Seller priorities:
The best priceThe shortest time on the marketConvenienceGood communicationDiligent effort by us
CB Schmitt continues to ask Home Sellers what is important to them
Our “Every Day Until It Is Sold” Marketing Plan is designed to meet those priorities!
Where Buyers First Learned About The Home They Purchased
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
Based on this information, CB Schmitt focuses its resources on providing support for our agents, the Internet, and on
network marketing as the primary sources of buyers
Source: The 2009 National Association of Realtors® Profile of Home Buyers and Sellers.
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
We are a “Single Agency” Company: Single Agency means that I am your advocate I will represent you and your interest above all
others including my own I can provide the full spectrum of representation
to you including the fiduciary responsibilities of loyalty, confidentiality and obedience
I will present all offers and counteroffers in a timely manner
I will disclose all known facts that materially affect the value of your property and are not readily observable
We believe this is the type of representation you expect and deserve as we “Stand in Your Shoes” so to speak while getting your property Sold!
Most Other Companies are Transactional Brokerages They represent both parties, or “The Transaction” Limits the confidentiality and direct support they
can provide to you
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
Research Your Property to determine the status of: Open or Expired Permits and Code Violations Is or Is Not on the FEMA List If Property has a Downstairs Enclosure is it conforming Type Sewer System Elevation Certificate Tax Record and Property Record Card Prior Survey Prior Title Policy
Complete Listing Documents Exclusive Right of Sale Listing Agreement Marketing Addendum
o Lead Based Paint Disclosure if property built prior 1978 Seller’s Services Guarantee Seller’s Disclosure MLS Data Form for Placing the Listing in the Multiple Listing
Service. Photograph your property for marketing: Photos, Visual
Tours and a Video for the MLS, websites and You TubeAdd your property to the regional MLS Systems with
Multiple photos Visual Tour and/or Video.
o Properties with Visual Tour’s have 40% more viewings o You will receive weekly reports of internet viewings
Install the CB Schmitt “For Sale” Sign Nationally 15% of buyers come from the sign, CBSREC tracking of all buyers reveals 20% come from the sign.
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
Caravan your property By my office which is the #1 Office for Sales in our area By all members of the area Association of Realtors
“Just Listed” notification to: Surrounding property owners All CB Schmitt agents Key Largo to Key West Other Companies agents in our Market Area My past and present clients and Sphere of Influence.
Open House Exposes your property to buyers interested in your location.
Electronic Marketing and Showing of Your Property Latest research finds 90% or more of buyers start their
property search using the Internet The Internet has become the most powerful marketing tool
to expose your property to the largest possible audience of buyers , efficiently and effectively.o This is particularly true for the Keys where a large
percentage of buyers originate outside of the Keys. Your property goes to 200 websites (list follows) CBSREC website ranks as the most visited Florida Keys Real
Estate Co. site per Alexa.com, a data tracking company.o Ranks top of 1st page on Google, Yahoo, MSN/Live.com,
AOL & Ask.com for buyers searching Florida Keys Real Estate
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
“Site Greeter” o Offers live chat with visitors from 6 a.m. to midnight
every day to assist in finding your property and immediate calling my cell phone with the buyer’s information using our “Online Rapid Response” system.
“Online Rapid Response”o Automated, instant lead notification and response
system for tracking and managing timely response and follow up for ALL inquiries about your property from every source - websites, signs, print advertising, office walk-ins, etc.
Print Marketing Our close tracking of the source of every buyer correlates
with NAR’s finding that Newspapers account for only 3% buyers.
To ensure we expose your property to the widest range of buyers worldwide CB Schmitt shifted print advertising resources to the Internet to further its position via search engine optimization, banner ads, pay-per-click and link exchange programs.
My focus remains “To sell your property at the best price a buyer will pay in the shortest possible time.”
The above has proven highly effective at exposing your property & my Company to more buyers. The result is that we sell nearly 1 of 4 listings sold, exceeding the combined total of the next 4 companies
The above has proven highly effective at exposing your property & my Company to more buyers. The result is that we sell nearly 1 of 4 listings sold, exceeding the combined total of the next 4 companies
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
List of websites on which your listing will appear Site
RealestateFloridaKeys.com Coldwellbanker.com Coldwellbankerpreviews.com ColdwellBankerCommercial.com Century21.com ERA.com BHGRealEstate.com OpenHouse.com AOL.com Cyberhomes.com Enormo.com FrontDoor.com Google Base HomeFinder.com Homes.com Trulia.com Yahoo.com Zillow.com State of Florida IDX Florida Keys Move.com World Properties Key West Assoc. of Realtors NYTimes.com Robb Report's Exceptional Properties Online WSJ.com Realtor.com Excite MSN.com The Real Estate Book HomePages.com Homeseekers.com Oodle.com
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
List of websites on which your listing will appear REALTOR.COM DISTRIBUTION PARTNERS
169 TV Network Stations Websites - Some Examples
ABC - San Diego, CA ABC - Rochester, NY ABC - Ft. Smith, AR IND - Syracuse, NY ABC - Salt Lake City, UT CBS - Atlanta, GA CBS - Jacksonville, FL CBS - Fresno, CA IND - Minneapolis, MN NBC - Houston, TX CW - Harrisburg, PA CW - Little Rock, AR FOX - Little Rock, AR Fox - Tulsa, OK FOX - Albany, NY FOX - Jacksonville, FL FOX - Las Vegas, NV FOX - Wichita, KS FOX - Reno, NV FOX - Monterey/Salinas, CA CBS - Des Moines, IA CBS - Kansas City, MO ABC - Omaha, NE FOX - El Paso, TX IND - Santa Rosa, CA NBC - Bakersfield, CA CBS - Monterey, CA ABC - Kansas City, MO NBC - Los Angeles, CA ABC - Albuquerque, NM ABC - Oklahoma City, OK CBS - Phoenix, AZ ABC - San Antonio, TX
ABC - Souix Falls, SD IND - Bellingham, WA ABC - Miami, FL IND - Cincinnati, OH IND - Orlando, FL IND - Tampa, FL ABC - Memphis, TN IND - Wichita, KS NBC - Philadelphia, PA NBC - San Francisco, CA NBC - Birmingham, AL NBC - Raleigh, NC NBC - Hartford, CT NBC - Columbus, OH NBC - Washington, DC NBC - Chicago, IL NBC - Dallas,TX NBC - Miami, FL NBC - San Diego, CA IND - Jacksonville, FL ABC - Cleveland, OH ABC - Boston, MA ABC - Denver, CO ABC - Honolulu, HI ABC - Indianapolis, IN NBC - Monterey, CA ABC - Milwaukee, WI ABC - Pittsburgh, PA NBC - Baltimore, MD ABC - Bakersfield, CA ABC - Jackson, MS NBC - New Orleans, LA NBC - Fairbanks, AK NBC - Orlando, FL NBC - Elmira, NY
CBS - Hartford/New Haven, CT ABC - Orlando, FL NBC - Lancaster, PA CBS - Lancaster, PA CBS - Dayton, OH NBC - Johnstown, PA IND - Buffalo, NY CBS - Louisville, KY NBC - Cincinnati, OH ABC - Portland, ME ABC - Manchester, NH NBC - New York, NY CBS - Flint/Saginaw, MI ABC - Palm Beach, FL NBC - Plattsburgh, NY NBC - Pittsburgh, PA IND - Raleigh, NC ABC - Atlanta, GA NBC - Nashville, TN ABC - Charlotte, NC NBC - Steubenville, OH NBC - Winston Salem, NC NBC - Greenville, SC NBC - Salt Lake City FOX - Greenville/Spartanburg, SC
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
ActionTarget Date
Install Coldwell Banker Schmitt FOR SALE sign Within 72 hours
Promote at Coldwell Banker Schmitt office sales meeting Within 7 days
Prepare property information flyers Within 72 hours
Distribute JUST LISTED notices to target areas Within 10 days
Submit information to Multiple Listing Service (MLS) Within 48 hours
Schedule Board Caravan Within 72 hours
Contact Top Selling Agents Within 24 hours
Send announcement email to all CBSREC agents Within 24 hours
Upload your property to www.coldwellbanker.com and the other 200 plus websites Within 48 hours
Create a virtual tour and link it to supporting websites Within 48 hours
Include in my Weekly Market Report (sent to 450 clients) Within 7 days
My Marketing Plan to Sell Your Property
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
What Affects the Market Value of Your Property? The Competition
o Similar Properties “For Sale”o Their Price, Location, Condition and Amenities
Your Propertyo Priceo Locationo Conditiono Amenities
Market Conditionso Interest Rates and Ability to Obtain a Mortgageo Buyer Demand and Expectationso Market Trendso State of the Economy
Personalized “Comparative Market Analysis” for Your Review Properties similar to yours that:
o Recently Soldo Under Contracto Currently “For Sale”o Expired or Withdrawn
Inform you of recent buying activity and buyer interest for your price range, location and amenities
Preparing Your Property for Showing to Buyers Buyers form an opinion of a property in moments so 1st
impressions do make a big difference Discuss ideas for having the property “Buyer Ready”
“Every Day Until It’s Sold” Seller’s Proven Marketing Program
Negotiating Offers To reach a purchase agreement that is favorable and
protective for you I will present all offers in an objective fashion, review and explain the terms and conditions and assist you in evaluating how well the offer fits your goals
Contract to Closing I am your advocate and representative throughout the
often challenging period from contract acceptance to transferring ownership at closingo I monitor and keep you informed concerning
satisfaction of contract contingencies o I notify you of any potential issues related to
inspections, buyer’s loan application and approval, title search, closing of open or expired permits or code violations, etc.
After the Sale I provide you the opportunity to critique my services
during the process of selling your property and to provide me with suggestions for improving my service as I want to be sure I provide the highest level of satisfactory service in fulfilling your real estate needs.
The “Points of Difference”
that set CB Schmitt apart from other companies
The “Points of Difference” that set CB Schmitt apart from other companies
Seller’s “Every Day Until It’s Sold” Program For 2010, we sold 155% more of our Listed Properties
than the 2nd ranking company Our market share for Company Listings sold is 3.8
times the #2 and 4.8 times the #3 Companies. Those results validate the effectiveness of our “Every
Day Until It’s Sold” marketing plan and our investment to achieve top ranking on world-wide websites.
Your property has a much greater probability of sale when listed with CB Schmitt than if you listed with any other real estate company in the Florida Keys.
Why does it work? We continually saturate the market with Internet,
email, direct mail and network marketing to spheres of influence, past customers, clients and the public to effectively expose your property to the market “Every Day Until It’s Sold.”
More “Points of Difference” that set CB Schmitt apart from other companies
Keys-wide Market Share 1st Quarter 2011
Florida Keys MLS Areas 1-27
CB Schmitt Market Share for Sales increased to 3.3X that of the #2 Company and 4.7X the #3 Company
CB Schmitt listing Market Share also increased, reaching 3.2X that of the #2 Company
The “Points of Difference” that set CB Schmitt apart from other companies
Coldwell Banker’s Strength Worldwide The #1 real estate franchise of all real estate
franchisees for the 9th year in a row 94% brand awareness among consumers 49 countries, 3,300 offices (750 outside US) and 97,000
sales associates 20% of the individuals and team ranked in “Top 400
Real Estate Professionals List” are Coldwell Banker Agents.
The most closed sides and highest dollar volume of any real estate brand in the yearly “Real Trends Top 500” certified ranking of real estate companies.
Coldwell Banker Transaction values are +10% higher than the industry average.
Previews International program leads in luxury properties by representing 3 out of 5 of America’s most expensive homes.
Coldwell Banker Schmitt properties listed on coldwellbanker.com average 7,000 visits per week.
Coldwell Banker Schmitt and Coldwell Banker CB Schmitt is ranked in the Top 3% of 1,700 Coldwell
Banker companies worldwide for sales production. Ranked #2 of 60 Coldwell Banker Affiliate Companies in
Florida. #1 Company has 25 Offices to our 5.
Put My Competitive Advantages to Work for You
Amy is one of those individuals who doesn’t let details slide. She returns phone calls and emails faster than any Realtor I have ever worked with. She also listens to what you want as the customer and radiates values and genuine concern. Her intellect and ability to understand our needs and desires make her outstanding in her field.
Renee E.
Amy was very good in her communication and took care of my needs at the home that were over and beyond the responsibility of an agent. She is to be commended for the quality of service and care.
Clarence S.
Amy Puto
Amy was perhaps the best agent I have worked with in many years. I feel that her website is one of the best in providing the info needed to help make a buying decision. I look forward to working with her again real soon. Richard W.
My wife and I have purchased over a dozen properties in the last 20 years. During this time we have worked with many different realtors and brokers in various parts of the country. Amy has demonstrated the highest level of professionalism and dedicated follow up that clearly separates her from so many others. Her commitment to the customer is not only exceptional, but sincere and she is always there to help provide recommendations and advice. Most importantly, she knows the market and understands where to find good value. Our experience with her is nothing short of exceptional and we recommend her to anyone that desires to buy or sell property in the Keys. Bill R.
To read more testimonials, go to my website at http://www.MarathonFloridaKeysRealEstate.com
AddressDays On
MarketList Price Sold Price LP/SP %
1148 Bulevar De Palmas 134 $375,000 $310,000 82.6%
705 100th Street Ocean 243 $399,000 $330,000 82.7%
554 70th Street Gulf 127 $495,000 $490,000 98.9%
11600 1st Avenue Gulf #9 232 $485,000 $440,000 90.7%
332 E. Seaview Drive 97 $860,000 $810,000 94.2%
Coury Drive, Lot 29 Not Listed $845,000
12 7th Street, KCB $290,000 $300,000 103%
43 Tranquility Bay Pending $399,000
13 Indigo Reef Pending $425,000
58 Indigo Reef Pending $450,000
46 Tranquility Bay Pending $299,000
Properties I Recently Sold Or Are Pending
Client Reference ListName Location Telephone
References given when this report is customized for you, as to protect my client's privacy on the Internet.
SUGGESTED QUESTIONS FOR INTERVIEWING AGENTS
1.How long have you been selling real estate?2.How many properties have you sold in my area?3.What is your Company Market Share? 4.What Market Statistics and Comparables do you provide?5.What is your average Market Time Vs the Market?6.As the Listing Company and agent do you fully represent me?7.Specifically what is your Marketing Plan to find a Buyer for my property?8.What support does your Company provide for Marketing and for the Internet?9.Do you have examples of Marketing pieces for me to review?10.Does your Company have a Real Estate Newsletter?11.Are Virtual Tours or Video included in your Marketing Program?12.Do you provide a Buyer’s Information package for my property? 13.How often and by what means do you update me about your progress toward selling my property?14.Do you receive ALL inquiries about my property or are they distributed among the agents in your Company?15.Do you have a list of past and current clients I can call?16.If I list my property with you, when would the marketing begin?
