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Essential paid search tools from excel to automation - Sam Fenton-Elstone
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Transcript of Essential paid search tools from excel to automation - Sam Fenton-Elstone
![Page 1: Essential paid search tools from excel to automation - Sam Fenton-Elstone](https://reader033.fdocuments.us/reader033/viewer/2022042713/54825ebab4af9f640d8b4767/html5/thumbnails/1.jpg)
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INTELLIGENT CAMPAIGNSSam Fenton-Elstone, iCrossing
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INTELLIGENT CAMPAIGNS
>Intelligent campaigns are:
- Data Driven- Insight led
- Managed in context to the market
- Efficient
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INTELLIGENT CAMPAIGNS
USE TECHNOLOGY TO BE PRECISE
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DATA DRIVEN CAMPAIGNS
TAKE ADVANTAGE OF MERCHANT FEEDS…
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DATA DRIVEN CAMPAIGNS
TAKE ADVANTAGE OF MERCHANT FEEDS…
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DATA DRIVEN CAMPAIGNS
THE WEATHER? LOCATION BASED?
How would you bid on the hottest weekend of the year?
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INTELLIGENT CAMPAIGNS
ANALYSE THE MARKET TO PLAN YOUR NEXT MOVE
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COMPETITOR INSIGHT
>Analyse the market with:
- Adgooroo - AdThena
- SEMRush
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INTELLIGENT CAMPAIGNS
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ADGOOROO
>Key features:
- Paid for on a per KW level – can be expensive
- International capabilities
- Strong Organic and Paid reporting suite
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ADTHENA
>Key features:
- Priced on a per domain level - £195 per month
- Database provides historical reporting
- Extensive reporting suites
- Link to AdWords provides calibrated data
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SEMRUSH
>Key features:
- $69.95 monthly subscription – some free features
- Useful for KW research
- Based on Google.com can lead to inconsistent data
-Updated monthly
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WORK SMART EXCEL IS STILL YOUR FRIEND…
>Cheap (& Free) workflow improvements:
- PUPv7 – excellent for text manipulation
Ubersuggest – good KW research tool – Niche terms
- Pulls together Google suggest terms into handy CSV format
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THANK YOU
TECH TIP 1: Use technology to save time –
KW research, large scale bid changes
TECH TIP 2: The power lies with the person using the technology
TECH TIP 2: Use technology to understand what is happening around you. Don’t work
blind
TECH TIP 4: Be disciplined
Sam Fenton-Elstone, Head of Media
Call: +44 (0) 1273 827 743 +44 (0) 7825 093 547Email: [email protected] Site: www.iCrossing.co.ukBlog: http://connect.icrossing.co.ukTwitter: www.twitter.com/icrossing_uk