Essential Marketing Tools in Seat Advisor (SABO) This resource was created to provide SABO users with instructions for adding some basic marketing features from the system. This procedure was created to supplement the SABO training guide for users. The SABO features this resource covers are;

• Facebook ticketing – allowing customers to buy tickets online without leaving the Facebook environment. • Print at home ticket marketing – which allows users to market future shows to customers who print their own tickets. • Pre/Post event emails – whish allows users to market future shows as part of notification emails to customers.

Feature Why use this? Instructions Facebook ticketing

If you are actively using Facebook to market events and engage customers, they can buy tickets in Facebook without leaving it or opening a new page.

Steps

1. First install the Facebook app, go to http://apps.facebook.com and allow Facebook at access your basic information.

2. This will ask you to give a name that will be visible to your customers – so choose something like Buy

Tickets

3. Facebook will ask you to verify your information and then ask for these details App display name – the name you have already chosen Namespace – use the phrase - sabotest Email – your email App domain – leave blank

4. Facebook will ask you for the following information and you should complete as indicated below

Canvas URL= http://sa2.seatadvisor.com/sabo/servlets/EventSearch?presenter= YOUR ORG SHORT NAME* (from seat advisor) *If you need to know your venue’s short name in SABO it is on their splash page Canvas secure URL = https://sa2.seatadvisor.com/sabo/servlets/EventSearch?presenter= YOUR ORG_SHORT_NAME* (from seat advisor) Canvas page = http://apps.facebook.com/mousetrapbooknow

5. Facebook will then ask for the following Page tab name = the name you want on the tab Page tab URL = http://sa2.seatadvisor.com/sabo/servlets/EventSearch?presenter=YOUR ORG SHORT NAME (from seat advisor)

Secure page tab URL= https://sa2.seatadvisor.com/sabo/servlets/EventSearch?presenter= YOUR ORG SHORT NAME (from seat advisor)

Page tab edit URL = Leave blank

Page tab width = choose WIDE

6. When you have completed this go back to Facebook basic and it will give you your app name

7. You will need to insert this app name and the namespace into the string below. Paste this whole URL with the details you have added into a blank web browser page and ENTER

https://www.facebook.com/dialog/pagetab?app_id=(Your App-ID Facebook has shown in the basic tab) &next=h p://apps.facebook.com/(Your App-Namespace you allocated – in this case sabotest)/

8. Facebook will ask you the page you want this app to operate in – choose your venue page.

Facebook tickets should now appear at the top of your feed

Print at home marketing

Market to the customers who have bought tickets to your venue if they print their tickets at home. SABO can deliver marketing on future events as part of the print at home function.

Before creating a template the marketing needs to be created as a jpg graphic file with the following dimensions:

• 8.0 wide x 6.25 long (inches) • a maximum of 150 DPI • This will equate to 1200px x 937px

To create your ticket

• Go to the Print At Home options in event tools • Select NEW • Copy other tickets - If you to repeat a style you have used before, select that template and edit. • Name -give the template a name with no spaces • Description: optional in case you need to add detail • Show patron name – will personalise tickets and this is recommended • Gift certificate- only to be selected if this is the ticket type • General admission – only to be selected if this is the ticket type • Add your artwork - by choosing the file from your computer • Disclaimer text: you can add up to 2970 characters to appear at the bottom of the ticket with your

standard disclaimer/terms and conditions/venue policy that you want to share • Test: select the ticket and print a test ticket to see what the design looks like

• Making inactive: To make a template inactive, uncheck the active box • Deleting: select the template and delete to remove any template – this can only be done after an

event

Automated marketing emails

Market to the customers who have bought tickets to your venue in automated emails sent before and after attending

• Go to the automated email tab • You have a choice of pre-event and post event email – a good option is to set up both so you can use

for a number of events and not repeat set up • Select NEW to go to the editor page • Complete each section on the left you can see a preview

These are the sections to change; Setup Email

• The name for the file • The name from whom the email will come • The email address it will come from • What is on the subject line

Logo Image – for your company logo or other images identifying the organisation (you can upload an image in the Myfiles tab) Header Image – for other images you want to make prominent in the email (also to be uploaded in Myfiles)

• Message Text- the main text you need to say. You may need to use the Expand function so you have a better view of your message. Use the dynamic tag (See Seat Advisor resource on dynamic tags) option to make your template usable for a number of different shows by choosing the Tag icon

Available dynamic tags include: • Customer Alias • Customer First Name • Customer Last Name • Customer Title • Event Image • Event/Performance Time • Organization Long Name • Performance Time • Portal • Venue Address • Venue Name

• Venue Phone Number

• Call to Action Button (optional feature) – is usually an action the customer needs to take for more information (such as – for information on the bar opening times CLICK HERE – link to a website URL linked

• Upcoming Events helps market tickets to future events a venue has in SABO. It includes up to 3 events to display

• Social Media – link to social media attached to the venue, to the performances itself, or to other events.

• Footer Image – for other images you want to make prominent in the email (also to be uploaded in Myfiles)

Please contact Sam Lynch Circuitwest for more information (pm@circuitwest.com.au 0419971713)