1

FOR DECISION MAKING

Essential Information Solutions

2 Use, duplication or disclosure of this document or any of the information contained herein is subject to the restrictions on the title page of this document.

GEOSPATIAL WORLD FORUM

EARTH OBSERVATION

FOR NATION

BUILDING

Commercial Earth

Observation, bringing

capability, innovation and

solutions to meet global

operational needs

Dr. J. Hornsby

MDA Corporation

Earth Imaging Journal, 2012

3 Version 0

April 21, 2010

© 2008 Euroconsult

Established

Government (53)Emergent

Government (52)

Commercial (29)

Dual Use (16)

Total Satellites: 69* Total Satellites: 151

Note: China institutional programs might include military missions

1997-2006 2007-2016

Total Earth Observation Satellites to be Launched by Operator Typology

1997-2006, planned/forecast to 2016

Total Country/Agency Participation: 21

(17 as Operator) Total Country/Agency Participation: 29

Established

Government (54)

Emergent

Government (10)

Dual Use (1)Commercial (5)

*6 launch failures in this period are not taken into account. Not including Meteorology specific satellites

Expanding EO capacity and capability

•4

•Alaska

•Fisheries -

Monitoring Drift Nets

•North Sea Oil

Platform Env

reports

•Antarctica

•Ice report to cruise

ship

•Colombia: Counter-narcotic

operations

•Chile

•Env mon. of

Mining activity

•Gulf of Mexico –

Hurricane

Disaster Relief

•Afghanistan – Intel

reports to coalition

forces

•California – Oil field

monitoring

Turning capability into value

5

Customer & Market Evolution

Large Single

Sensor National

Systems

Large Multi-

Sensor National

Systems

Single Sensor Single

User Systems

High Performance

Multi-Sensor

Systems

•1970 1980 1990 2000 2010

Civil (Gov’t &

Industry) and

Defence

Operational

Customers

Civilian

Government

Researchers

Civilian Government

Natural Resource

and Environmental

Agencies

Civil, Defence &

Security

Customers

•RESEARCH OPERATIONAL TIME CRITICAL •H

– V

AL

UE

OF

DA

TA

& S

YS

TE

M - L

REQUIREMENT

High operational

performance

High reliability

Best sensors suite

•West Freugh

•(1996) •Korea

•(1998)

•Gatineau

•(1995) •Prince Albert

•(1995)

•McMurd

o

•(1995)

•Alice's Spring

•(1998)

•Japan

•(1998)

•Saudi Arabia

•(1998) •Thailand

•(2000)

•Turkey

•(2002)

•Malaysia

•(2003)

•Singapore

•(1997)

•China

•(1998)

•Puerto Rico

•(2000)

•Brazil

•(2001)

•Argentin

a

•(2002)

•Miami

•(2004)

•Mosco

w

(2004)

•Kazakhstan

(2005)

•Fairbanks

•(1995) •Grimstad

•(2007)

•Italy

(2006)

•Magadan

(2007)

•Portug

al

•(2009)

•Tromsoe

•(1996)

•Samara

(2007) •Nizhini

(2007)

•Novosibirs

k (2007)

•Krasnoyarsk

(2007)

•Khaborovs

k (2007)

•Matera

(2010)

Global Demand for Public and Private Good RADARSAT Reception Coverage

•Arkhangelsk

(2011)

Solutions: Enhanced Oil Recovery & CCS Monitoring

•Quantitative measurements

provided on a routine basis.

Readily useable by the

customers to enhance oil field

production and reduce risks

associated with enhanced oil

recovery methods.

Solutions: Security and Defense – Maritime Surveillance

• Fuses the power of cooperative reporting (e.g. AIS) with the non-cooperative ship detection capabilities of Synthetic Aperture Radar (SAR)

• ADVANTAGE: ISOLATION OF NON-COOPERATIVE VESSELS

• All weather, wide area surveillance, for efficient cueing of resources

• Unclassified data allows wider distribution and coalition sharing

• Remote area (anywhere in world) maritime situational awareness

• Intuitive user interface, accessible from any physical location with internet access

• M2M interface available for integration into current systems

Solutions: Regulatory Enforcement – Illegal Fishing

• SAR satellite ship detection correlated with VMS used to

detect vessels in restricted fishing areas

• Kerguelen Islands, Crozet Island, Amsterdam Island

& Saint-Paul Island

• Valuable fishery – Patagonian Toothfish

(Chilean Sea Bass)

• Illegal fishing industry “stealing” the fish and

threatening stocks

• Continuous monitoring of the region using synthetic

aperture radar (SAR) satellites and VMS

• Illegal fishing vessels are intercepted and prosecutes.

•Net result: 90% reduction in illegal fishing activities

Solutions: Defense - Detection of movement and activity

•Iraq/Syria

•Border

•CCD from

RADARSAT-1

Mar. 19 to Apr. 12

Solutions: Offshore Production Monitoring & Exploration

• MDA GSI can deliver routine oil detection monitoring results via the SeaView intuitive web interface, correlated with wind speed estimates and ship locations.

• Underwater pipeline monitoring – detection of leaks so they can be fixed early with minimum down time means maximizing revenues

• Environmental monitoring – find problems when they are small and manageable. Determine responsibility, avoid bad publicity and/or regulatory action.

• Oil seep detection – find new areas of exploration. Long term monitoring allows triangulation of ocean floor sources.

•Leaking

Platform

12

Growth and Value Drivers driving Innovation

Imaging Performance

Requirement: Resolution, re-visit,

capacity, flexibility

Solution: Multi-source

Operational Performance

Requirement: On-line, on-demand, real

time,

globally accessible,

customer friendly

Solution: Utilization of global

infrastructure

New Offerings to Customers

Requirement: Offering addresses customers

critical information need.

Solution: Strategic partnerships, New

business models, non-’data

centric’ approach

Market Acceptance

Requirement: Critical information that

supports a customers decision

making.

Solution: Industry specific products and

services

Greater domain knowledge

Increased vertical integration

13

Challenges and Opportunities

Mission

• Differing data policies for individual missions (Government, PPP, Commercial) result in different mission priorities and focus.

• Long-term continuity of missions is key in supporting and developing on-going operational use.

• Differences in regulatory regimes impacts competitiveness and utilization in the world market.

Operations

• Integrating multiple missions into a single operational solution

• Re-visit and timeliness are key requirements for many users

Business

• Sufficient domain knowledge in order to develop and market services

• Bringing together complimentary capabilities through partnerships

• Defining clear value propositions for customers

14

Concluding Comments

• Space-Based EO is transitioning into a mainstream information source in major

industries and also providing essential information to government operating

agencies as a result of proven value to those users.

• This is a result of greater EO systems capability and capacity creating innovative

solutions often utilizing multiple sources of data and the systems that make this

possible.

• This business opportunity is driven by a number of technical factors such as

imaging performance, number of operational missions, high bandwidth

communications; ‘on-line’ user interfaces; global infrastructure.

• There is a need to evolve traditional business models and the way EO based

business is carried out. For example, such concepts as satellite-based streaming

video through social media.

• Governing policies must meet the needs of both government and commercial

business in order to realize the greatest benefit to nations.