Esra Erdoğan Gökalp Taşkesen
10
Esra Erdoğan Gökalp Taşkesen
description
Esra Erdoğan Gökalp Taşkesen. INSIGHT. “Music helps me express a unique feeling. ...classical music is an auditorium music with no emotions”. BARRIER. Doesn’t know what classical music is. Thinks that classical music has no emotions. CREATIVE CHALLENGE. - PowerPoint PPT Presentation
Transcript of Esra Erdoğan Gökalp Taşkesen
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Esra ErdoğanGökalp Taşkesen
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INSIGHT
“Music helps me express a unique
feeling...
...classical music is an auditorium music with
no emotions”
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BARRIER
Doesn’t know what classical
music is
Thinks that classical
music has no emotions
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CREATIVE CHALLENGE
Take classical music out of the auditorium and bring it inside his
earpiece
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BENEFIT
So many emotions in ONE song
yet so unique to one’s life
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REASON TO BELIEVE
Development Dynamic Range
4090
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STRATEGY
Use classical music to DEFINE and OWN EMOTIONS in an individual’s
life, like no other music type can do.
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STRATEGYCREATE
AWARENESS
DEFINE!
SURPRISE!
PERSONALIZE
TELL THE STORY!
SHARABLE
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TODAY
TOMORROW
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THANK YOU!