CORPORATEPARTNERSHIPS - 1

ESPN PLUS and the UNIVERSITY OF SOUTH FLORIDAESPN PLUS and the UNIVERSITY OF SOUTH FLORIDA

. . . THE WORLDWIDE LEADER IN SPORTS and a MODEL 21. . . THE WORLDWIDE LEADER IN SPORTS and a MODEL 21STST CENTURY METROPOLITAN UNIVERSITYCENTURY METROPOLITAN UNIVERSITY

BROADCAST MEDIABROADCAST MEDIA. . .. . . LIVE GAME BROADCASTS LIVE GAME BROADCASTS •• COACHES SHOWSCOACHES SHOWS

GAMEDAY SIGNAGEGAMEDAY SIGNAGE. . .. . . FOOTBALL FOOTBALL •• BASKETBALL BASKETBALL •• SUN DOME SUN DOME •• OLYMPIC SPORTSOLYMPIC SPORTS

PRINT MATERIALSPRINT MATERIALS. . .. . . PUBLICATIONS PUBLICATIONS •• WEBSITE WEBSITE •• COLLATERAL MATERIALSCOLLATERAL MATERIALS

PROMOTIONAL PROGRAMSPROMOTIONAL PROGRAMS. . .. . . GAME SPONSORSHIPS GAME SPONSORSHIPS •• PROMOTIONS PROMOTIONS •• ININ--GAME RETAIL GAME RETAIL •• COMMUNITY OUTREACHCOMMUNITY OUTREACH

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USF PRESIDENT JUDY GENSHAFT

UNIVERSITY OF SOUTH FLORIDAUNIVERSITY OF SOUTH FLORIDA A MODEL 21ST CENTURY METROPOLITAN UNIVERSITY

• Located in Tampa Bay with a population of approximately 3.5 million people, Tampa Bay is the nations 13th largest media market• 2nd largest university in Florida, and 2nd largest in the southeast with over 42,000 students, 15th largest in the country• Designated as a Research I Institution, USF has over 200 undergraduate and graduate degree programs and $250 million in annual sponsored research• A study by USF’s Center for Economic Management revealed USF’s economic impact on the Tampa Bay area is more than $1.8 billion annually• USF is home to the H. Lee Moffitt Cancer Center & Research Institute, currently the only cancer center in Florida designated by the National Cancer Institute. All Moffitt physicians and scientists are faculty members at USF• Since 1996, USF has spent $100 million on campus infrastructure, enrollment has doubled in last 25 years to 42,000

ESTABLISHED IN 1956

• Nearly 90,000 USF graduates live and work in the Tampa bay area and approximately 70 % of all USF graduates are between the ages of 18-49• There are over 11,000 active, dues-paying Alumni Association members

CORPORATEPARTNERSHIPS - 3

• USF Athletics has recently opened a new Athletic Training Facility – the 104,000 square foot building houses 12 sports, a new strength and conditioning center, an academic enrichment center, sports medicine and athletics administration• Approximately 3,000 active Athletic Association members donate annually to the Athletic Scholarship Fund to support over 400 student-athletes participating in 18 intercollegiate athletic programs - USF has had 13 Verizon Academic All-Americans since 1985• Season Ticket Holders: Football – approximately 15,000; Men’s Basketball - nearly 2,500 • Average attendance: Football – nearly 30,000 per game; Men’s Basketball - approximately 5,000 per game• Head Football Coach Jim Leavitt, ninth season, is a Tampa Bay area native and Head Men’s Basketball Coach Robert McCullum is in his third season

BUILDING TRADITION THROUGH ATHLETICS

Category 1990 2002 2005 *2007Student Body 32,360 38,000 42,000 50,000+Student-Athletes 136 401 450 480+Men’s and Women’s Sports 16 17 18 18+Athletic Event Attendance 104,958 200,000 220,000 305,000 Season Ticket Holders 2,250 13,000 15,000 25,000Athletic Boosters 350 2,500 3,500 5,000Conference Sun Belt C-USA C-USA Big EastNationally Televised Games 0 4 5 5

GROWINGPROGRAM

UNIVERSITY OF SOUTH FLORIDAUNIVERSITY OF SOUTH FLORIDA

CORPORATEPARTNERSHIPS - 4

• Founded in 1979, a strong conference excelling on the strengths of it’s urban, progressive and successful schools, headquartered in Providence, RI• The Big East Conference has produced 22 national championships in six different sports as a Big East Member, USF will be a member in 17 sports• Competing in The Big East allows USF to become eligible for the Bowl Championship Series in 2005, Big East Bowl Games include: Toyota Gator Bowl, Insight Bowl & the Continental Tire Bowl•The Big East television package reaches nearly 25% of all the nations television sets• Football & Basketball - CINCINNATI - CONNECTICUT - LOUISVILLE - PITTSBURGH - RUTGERS - SOUTH FLORIDA - SYRACUSE - WEST VIRGINIA• Basketball Only - DEPAUL - GEORGETOWN - SETON HALL - MARQUETTE - NOTRE DAME - PROVIDENCE - ST.JOHNS - VILLANOVA

THE BIG EAST CONFERENCEUNIVERSITY OF SOUTH FLORIDAUNIVERSITY OF SOUTH FLORIDA

BIG EAST BOWL GAMES

BIG EAST SCHOOLS

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TEAM USF Corporate Champions represent the highest echelon of partnership between the corporate community and the University of South Florida fit Programs. TEAM USF Corporate Champions are given exclusive sponsorship rights far beyond other relationships, and provide unprecedented level of access and exposure for our members.

With your membership in TEAM USF, you will enjoy the benefit of an exclusive relationship. Absolutely no competing companies or entities will be allowed into the TEAM USF circle, or any other level of sponsorship support, that could conflict with your business. Membership is extended by invitation only, and is limited to partners that wish to build a long-term relationship with our program. This exceptional level of sponsorship support looks to foster the needed bonds between the private sector and USF Athletics. With this relationship, we look to include you in our program for not just upcoming years, but decades to come.

As a TEAM USF Corporate Champion, you will have access to events, games, team travel, and hospitality commensurate with your relationship. Exclusive pre-game tailgate functions, post-game events, and opportunities to follow the Bulls away from home are just some of the ways we look to make your employees and staff a part of our team. Other events such as team banquets and golf tournaments will provide you the opportunity to be a part of our program… undeniably, a program on the rise as a national powerhouse for the 21st Century.

As a TEAM USF Corporate Champion, you will join Dodge, Coca-Cola, and the St. Petersburg Times who have already accepted the invitation to become a part of our family. At this exclusive level, you will make a significant impact in building on the strong foundation that USF maintains in the Tampa Bay Area and will be a cornerstone in the continued growth of USF Athletics locally, regionally, and nationally. We look forward to building a mutually beneficial relationship with you, and watching the Bulls grow together.

• ESPN Plus has teamed up with USF Athletics to manage the corporate sales and marketing of it’s intercollegiate athletic programs• ESPN Plus coordinates the Bulls Television Broadcasts, locally and regionally televised games on WFTS-ABC Action News and Fox Sports Net Florida• ESPN Plus coordinates the Bulls Radio Broadcasts, with flagship station WTBN AM 570 & 910• Sponsorship opportunities include retail promotions, arena promotions, venue signage, and television and radio advertising sales• ESPN Plus, a subsidiary of ESPN, also represents the multi-media rights on behalf of Kansas, Oregon, Iowa State, UNLV, TCU, and UAB• ESPN Plus is the largest producer and distributor of college athletic programming

GET IN THE GAME …ESPN PLUS ESPN PLUS

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:30SECONDCOMMERCIALS • OPENING/CLOSINGBILLBOARDS • TITLESPONSORSHIPS • FEATURESEGMENTSExample: “Welcome back to the Dodge Shootout … tonight’s game is being brought to you by …Dodge, Coca-Cola, St. Petersburg Times, etc.Example: “Now here are tonight’s Dodge Keys to the Game”Example: “It’s time for the Cingular Wireless Fan Question of the Week”

BROADCAST MEDIABROADCAST MEDIA

• USF Football – Select games may be televised on ABC Action News or Sun Sports• USF Men’s Basketball – Select games may be televised on ABC Action News or Sun Sports• “The Jim Leavitt Show” - Twelve (12) weekly football coaches shows on ABC Action News• “The Robert McCullum Show” - Twelve (12) weekly men’s basketball coaches shows on ABC Action News

TELEVISIONBROADCASTS

LIVE GAME BROADCASTS & COACHES SHOWS

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:30SECONDCOMMERCIALS • OPENING/CLOSINGBILLBOARDS • TITLESPONSORSHIPS • FEATURESEGMENTSExample: “Welcome back to the Dodge Shootout … tonight’s game is being brought to you by …Dodge, etc.Example: “Now here are tonight’s Dodge Keys to the Game”Example: “It’s time for the Subway pre-game show with Jim Lighthall”

BROADCAST MEDIABROADCAST MEDIA

• USF Football • All regular season game broadcasts – 11 - 12 game schedule• USF Men’s Basketball • All regular season game broadcasts – 27 - 30 game schedule• “USF Bull Session with Jim Leavitt” - Twelve (12) weekly football coaches shows • “USF Bull Session with Robert McCullum” - Up to fourteen (14) weekly men’s basketball coaches shows. . . One hour, call-in format from a remote location

LIVE GAME BROADCASTS & COACHES SHOWS

RADIOBROADCASTS

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GAMEFEATURES

LOGODISPLAYS • Corporate logo displayed for a pre-determined length of time, includes full exposure on both north and south video boardsCOMMERCIALSPOTS • :30 Second Commercials aired during all home football gamesGRAPHICSANIMATIONS • Corporate logo displayed on a promotional “play” graphic during all home football games (Ex. Touchdown, interception, blocked kick) Supported by public address announcementGAMEFEATURES • Corporate logo displayed on a video feature during all home football games (Ex. Trivia question, dot race, crowd noise meter) Supported by public address announcement

VIDEO SCOREBOARDVIDEO SCOREBOARD RAYMOND JAMES STADIUM

LOGODISPLAYS

COMMERCIALSPOTS

GRAPHICS/ANIMATIONS

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FIELDWALLSIGNAGE

FIELDSIGNAGE • Corporate logo displayed on a field level sign - approx. 80” h x 225” wPlaced for maximum camera-time on local, regional, and national coverageWELCOMEBANNERS • Entry Gates A, B, C, & D, East & West Club - Corporate logo displayed on one (1) full-length position at an entry gate Signage placed to target specific demographics, i.e. all students enter through Gate B for free admissionCOACHESHEADSETS • Corporate logo on each headset of USF coaching staff Camera shots of Coach Leavitt and staff occur continuously throughout each telecast and on the video boards

FOOTBALL SIGNAGEFOOTBALL SIGNAGE RAYMOND JAMES STADIUM

POSITIONS SIDELINE (TV) · ENDZONE · WEST SIDELINE

WELCOMEBANNERS

COACHESHEADSETS

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ROTATIONALSYSTEM • Corporate logo on a full-length rotating sign, located mid-court between team benches.Placed at the scorer’s table for maximum camera-time on local, regional, and national coverage - approx. 28” h x 40 ft wPRESSROW / ENDCOURT • Corporate logo on a back-lit, fixed position, located mid-court at press row or endcourt at baseline Placed for maximum camera-time on local, regional, and national coverage - approx. 26¾” h x 55 ¾” wTEAMBENCH • Corporate logo on full-length banner behind visiting team bench. Maximum exposure to television audience - approx. 24” h x 120” wPOLEPAD / BASKETBASE • Corporate logo on the pole or base of both goal standards. Maximum exposure to television audience - approx. Pole 39½” h x 10” w - Base 29 ¾” h x 49½” w

BASKETBALL SIGNAGEBASKETBALL SIGNAGE SUN DOME

TEAMBENCH

POLEPAD / BASKETBASE

ROTATIONALSYSTEM

PRESS ROW

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SOFTBALLSIGNAGE

BASEBALLFIELD WALL SIGNAGE Red McEwen Field • Corporate logo on outfield fence sign - approx. 93” h x 120” w - typically 30-35 home games each spring seasonBASEBALLSCOREBOARD MATRIX SIGNAGE Red McEwen Field SOCCER/TRACKSCOREBOARD SIGNAGE SOCCER/TRACKSIGNAGE USF Soccer / Track Stadium • Corporate logo on perimeter fence sign - approx. 80” h x 120” w - typically 15-25 events annuallySOFTBALLSIGNAGE USF Softball Complex • Corporate logo on outfield fence sign - approx. 70” h x 94” w - typically 50+ softball events each spring season

OLYMPIC SPORTS SIGNAGEOLYMPIC SPORTS SIGNAGE TAMPA CAMPUS

BASEBALLSIGNAGE

SCOREBOARDSIGNAGE

BASEBALL SCOREBOARD SIGNAGE

SOCCER/TRACKSIGNAGE

BASEBALLSIGNAGE

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ENTRANCESIGNAGE

ENTRANCESIGNAGE • Entry 1, 2, 3, & 4 • Corporate logo displayed on signage at an entry Signage at appropriate entry gates targets specific demographics, i.e. All students enter through Entry 1 for free admission (sizes vary)SCOREBOARDSIGNAGE• Corporate logo on a back-lit, fixed position of the scoreboardSun Dome has four (4) corner scoreboards all displaying the same information including electronic matrix messages - approx. 38½” h x 58½” wMARQUEESIGNAGE • Corporate logo on a back-lit, fixed position below the electronic matrix board Premium location on Fowler Avenue ensures maximum exposure to over 55,000 cars daily according to Florida DOT - approx. 46 ½ ” h x 89” w

SUN DOME SIGNAGESUN DOME SIGNAGE TAMPA CAMPUS

ENTRANCESIGNAGE

SCOREBOARDSIGNAGE MARQUEESIGNAGE

ENTRANCESIGNAGE

ENTRANCESIGNAGE

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PROMOTIONAL PROGRAMSPROMOTIONAL PROGRAMS GAME TITLE SPONSORSHIPS

MEDIAEXPOSURE • Sponsor featured in select USF advertising buy and broadcast media promoting the selected game(s) Newspaper, television and radio buy, radio game broadcasts, game telecasts & coaches radio and television showsPRINTEXPOSURE • Corporate logo on cover of football game program or basketball roster card for selected game(s)Corporate logo on all season ticket fronts printed for selected game(s)SIGNAGEEXPOSURE • Corporate logo on signage displayed over each team tunnel for selected game(s)Special recognition on matrix board during selected game(s)Corporate logo on welcome banners at each entrance for selected game(s)

PROMOTIONALOPPORTUNITIES • Develop an integrated game sponsorship logo using corporate logoOpportunity for Game ball presentation to Sponsor VIP during pre-game or halftimeDevelop an in-game promotion for sponsor and incorporate mascots or company representatives at selected game(s)Include corporate logo on premium giveaway item distributed to fans at stadium/arenaSet up display table for product sampling, coupon distribution, giveaways, etc.TICKETS&HOSPITALITY • Block of single game tickets and parking passes for selected game(s)Exclusive Pre-Game VIP Reception for special guests

GAMEBALLPRESENTATION TUNNELBANNERS

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IN-GAMEPROMOTIONS • Opportunities to develop customized promotions at home football or men’s basketball game(s) Executed on-court/field or in-arena/stadium designed to entertain fans and supported by P. A. / Matrix announcementsPRODUCTSAMPLING • Opportunities to distribute product samples or coupons at selected home football or men’s basketball game(s)DISPLAYTABLES • Opportunities to set-up display tables to showcase products/services at home football or men’s basketball selected game(s)PREMIUMGIVEAWAYS • Opportunities to provide premium giveaway items at select game(s), (Premium item and quantity mutually agreed upon)PA/MATRIXANNOUNCEMENTS at all home football or men’s basketball game(s)

PROMOTIONAL PROGRAMSPROMOTIONAL PROGRAMS GAME DAY PROMOTIONS

PRODUCTSAMPLINGIN-GAMEPROMOTIONS PREMIUMGIVEAWAYS

PA/MATRIXANNOUNCEMENTS ON-SITEDISPLAYSIN-GAMEPROMOTIONS

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REGISTER TO WIN CONTESTS

PROMOTIONAL PROGRAMSPROMOTIONAL PROGRAMS CONSUMER PROMOTIONS

CONSUMERPROMOTIONSLOCAL MARKET CONSUMER RETAIL PROMOTIONS • Opportunity to develop local market consumer retail promotion. Can be designed to reinforce brand awareness or enhance sales initiatives through traffic-driving elements. (Ex. Register-to-win contests at retail locations, Flyaway with the Bulls)DIRECT MAIL • Opportunity to create a targeted insert to be included in USF season ticket mailing for football or men’s basketball

KIDS IN THE COMMUNITY • USF offers outstanding opportunities to youth and under privileged children to attend USF athletic events. Sponsor provided an allotment of tickets to USF Olympic sporting events to distribute to charity groups free of charge, may include group outings at these events, courtesy of Sponsor.FOOTBALL 101 • An introductory clinic for women and children conducted by USF Head Football Coach Jim Leavitt and his staff. Coaches will instruct participants (grouped in various levels) on multiple facets of the game, including techniques, formations, strategies etc.READ WITH THE BULLS • USF Athletics is working with several bay area school districts in developing “Read with the Bulls” program. USF coaches, student athletes and administrators coordinate this reading initiative. Young students who participate in this program will set reading goals and be rewarded by USF Athletics for achieving those goals with giveaway items such as bookmarks, key chains, t-shirts, lunch bags.

DIRECTMAIL

DIRECTMAIL

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INTERACTIVEINFLATABLE

PRESENTINGSPONSORSHIPS • Presenting sponsorships of Jr. Bulls Club, USF Athletics’ most powerful and successful community outreach program!INTEGRATEDLOGO • Corporate logo included on all Membership cards, T-Shirts, Signs, Inflatable, etc.TAKE-ONEBROCHURES • Corporate logo included on the front of 50,000 brochures distributed at USF campuses and throughout communityOFFICIALWEBSITE • www.GoUSFBulls.com • Jr. Bulls Club header on USF Athletics home page, with link to Jr. Bulls Club home pageINTERACTIVEOPPORTUNITIES • Targeted mailing to USF Alumni Association members and season ticket holders with “Jr. Bulls Club” information Opportunities for sponsor to directly interact with families at Jr. Bull Club events and access to Jr. Bulls Club database for special mailingsMEDIAPARTNERS • RADIO Disney AM1380 • Partnership with media partner(s) with year-long broadcast exposure to promote memberships

MEMBERSHIPBENEFITS • For $20 membership fee, Bulls fans 12 and under receive:FREEADMISSION for all Athletic Events, including designated seats in sectionsT-SHIRTS Every Jr. Bull gets a free T-shirt compliments of Outback and USFPRE-GAMEPARTIES are frequented by Coaches, Student Athletes and CheerleadersINTERACTIVEINFLATABLE for kids to kick field-goals, throw passes, shoot hoops Utilized at many high-profile events throughout year (approx. 22’ h x 30’ l x 20’ w)

PROMOTIONAL PROGRAMSPROMOTIONAL PROGRAMS COMMUNITY OUTREACH

COINTOSSPRE-GAMEPARTIES

PRESENTED BY

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“BULL RUSH” FOOTBALL GAMEDAY SOUVENIR PROGRAM • MEN’S BASKETBALL OFFICIAL YEARBOOKFULLPAGE (8 5/8” x 11-1/8”) bleed or (7-1/4” x 10”) non-bleed • HALFPAGE (7 ¼” x 4-15/16”) • QUARTERPAGE (3 5/8” x 4 ¾”)SCHEDULECARDS • Corporate logo displayed on card approx. 2 ¼” x 3 ½” Minimum 75,000 produced and distributed for football & men’s basketball SCHEDULEPOSTERS • Corporate logo displayed on poster approx. 18” x 24” Minimum 5,000 produced and distributed for football & men’s basketballTICKETBACKS • Corporate logo displayed on the back of all season ticketsTICKETBROCHURES • Corporate logo displayed on the back of all ticket brochures

PRINT MATERIALSPRINT MATERIALS PUBLICATIONS & COLLATERAL MATERIALS

FULLPAGE AD

SCHEDULEPOSTER

OLYMPICSPORTS - SCHEDULECARDS

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WWW.GOUSFBULLS.COM HOME PAGE BANNERSPACE • Corporate logo will be included on www.gousfbulls.com with banner space on the homepage with a link to sponsor's website/homepage.WEBLINK • Sponsor will have a direct link from www.gousfbulls.com to sponsor website

PRINT MATERIALSPRINT MATERIALS WEBSITE

WEBSITEBANNERS

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TICKETS & HOSPITALITYTICKETS & HOSPITALITY FOOTBALL & MEN’S BASKETBALL

SEASONTICKETS • Available for all regular season USF Football and Men’s Basketball home games, including parking passesPRE-GAMEHOSPITALITY • Invitations to pre-game hospitality functions for selected game(s)VIPEVENTS • Special invitations to annual USF athletic events including but not limited to Athletic Auction, awards banquets, golf tournaments, press luncheons, etc.TRAVELPACKAGES • Special travel packages are available for road trips with the official team travel party to select football road game(s). Includes round trip charter airfare, ground transportation, and double-occupancy team hotel accommodations, and game tickets

RAYMONDJAMESSTADIUM

USFSUNDOMEPRE-GAMEHOSPITALITY