Espinoza_10.4.2

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Border Region Mental Health Center

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BORDER REGION MENTAL HEALTH CENTER

STYLE GUIDE 3.0

Mental Health Center

Typography 2-3Color Palette 4-5Logo Display 6Voice 7Logo Specifics 8Logo Misues 9Imagery 10Textures 11


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The Border Region Mental Health Center is a state funded agency that

provides treatment services for both adults and children with mental

illness or mental retardation from Webb, Jim Hogg, Starr and Zapata

counties. The center strives on treating mentally challenged clients

holistically by providing a diverse and current medication regimen of

psychoactive medications and therapies within the psychological and

psychosocial domains. Since their establishment in Laredo, Texas in 1979

Border Region Mental Health and Mental Retardation Center has undergone

various transitions ranging from name changes, new buildings, numerous

state-of-the-art treatments plans and conception of a volunteer service

council. The Border Region Mental Health and Mental Retardation Center

provides various support programs and services that maximize each person’s

potential.


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The Border Region Mental Health Center at present time requires a more

significant presence among community members and a greater awareness

of services provided to the public. Defining the principles associated with

rebranding of an effective programs with a loyal and caring staff.

The Style Guide examines the various techniques for advertising services

needed to effectively rebrand the Border Region Mental Health Center. The

vital rebranding of The Border Region Mental Health Center will include a

detailed insight into the re-designing of current clip art logo, print ads, an

informative functional website. Detailed information will include the color

palette used in campaign, typography for all print and digital and imagery

and textures associated with the rebranding of the image of Border Region

Mental Health Center.

Rebranding of Border Region Mental Health Center


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Border Region Mental Health Center is a state

funded agency that provides treatment services

for both adults and children from Webb, Jim

Hogg, Starr and Zapata counties. The center

strives on treating challenged clients holistically

by providing a diverse and current regimen of

psychoactive medications and therapies within

the psychological and psychosocial domains.

Since their establishment in Laredo, Texas in

1979, Border Region Mental Health Center has

undergone various transitions ranging from

name changes, new buildings, numerous state-

of-the-art treatments plans and conception of a

volunteer service council.

TYPOGRAPHY

Big Caslon

CambriaABCDEFGHIJKLMNOPQURSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQURSTUVWXYZ


1234567890

Myriad Web ProABCDEFGHIJKLMNOPQURSTUVWXYZ


1234567890

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Body Adult and Child Mental Health Services

TitleBorder Region Mental Health Center

SubtitleFor a Brighter Tomorrow


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COLOR PALETTE

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C : 100 M : 10 Y : 28 K : 47

C : 48 M : 4 Y : 16 K : 15

C : 27 M : 0 Y : 14 K : 0

C : 0 M : 63 Y : 99 K : 0

C : 0 M : 63 Y : 99 K : 0

R : 0 G: 99 B : 115

R : 112 G: 174 B : 185

R : 184 G: 226 B : 222

R : 244 G: 125 B : 34

R : 244 G: 125 B : 34

Pantone 3155

Pantone 5493

Pantone 331

Pantone 716

Pantone 3155


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LOGO DISPLAY

PLAY

PUBLIC SERVICE ANNOUNCMENT

PRINT ADVERTISMENT FOR MAGAZINES

UPDATED INTERNET WEBSITE



For A Brighter TomorrowFor more information on programs and services

www.borderregion.com956-723-HELP

Website is created as an easy to follow direct link to basic information of

premium programs and services. Print ads for utilization in magazines

publications, monthly newsletters and newspapers. Size specifications

vary according to medium of publication. Magazine and newspaper ads

will be 4” X 6”. Newspaper ads can be 4” X 6” or 8” X 10”.

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VOICE

“ The Border Region


strives on treating

challenged clients

holistically by providing

a diverse and current

regimen of pschoactive

medications and

therapies within the

psychological and

psychosocial domains”.


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STANDARD LOGO

LOGO SPECIFICS

BLACK/WHITE

Mental Health CenterDARK BACKGROUND


Border Region Mental Health Centers’ logo

symbolizes the focus on the mental health

solutions for individuals. The logo is set

on a white background to focus on gradi-

ent around head image. Displaying of logo

should include hallow and tagline with a

layers. Black and White version can be used

for economical print requirements.

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.25 X.25 X

.25 X .25 X

Border Region Mental Health Center logo must be displayed with minimum of .25 X clear space to

uphold the integrity of design. The logo represents the potential of the Border Region Mental Health

Center rebranding campaign. Revised logo will be applied to various print and digital mediums.

Clear Space


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LOGOMisapplication for Publication

Border Region Mental Health Center logo must be used exactly as specified in Logo Specifics. The arrangement

of all elements associated with the logo including image, color and layers combine to project the vision for the

rebranding.

Refrain from the following:

• Removing any layers from the logo font in title and subtitle

• Removing any layers from images

• Removing halo behind profile image

• Displaying logo without tagline

• Making any alterations to color

• Manipulating logo by stretching from sides

• Layering on top of colors not associated with color palette

• Resize any single element of logo

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Do not remove layers on font


Do not remove layers on images

Mental Health Center Do Not Remove Tagline


Do not adjust colors

Misuses


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Words can communicate a message to

viewer but photos can communicate

quicker and in different ways than text.

Vivid images used in combination with

the right words can be incredibly

powerful. These images do more than

just play a mere complementary role in

the design.

IMAGERY

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TEXTURESThe many images and textures can be

utilized for the Border Region Mental

Health Center rebranding campaign. The

warm and comforting colors appeal to

the viewers will radiate a sense of calm.

The images portray a sense of safety and

assurance in the quality of care attained

through the programs and services.

Espinoza_10.4.2

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