Enterprise Social StrategiesMake Your Social Intranet a Success

Information Worker Consultant, Project Director and Team Leader at Raona, with a huge expertise leading projects based on SharePoint technologies, since 2001 version.

David Bernal

davidbernalmanero

DavidBernalMa

David.Bernal@raona.com

• Do I really need a Social Intranet?

• Who should run the social intranet inside my organization?

• Best practices and policies to a broad adoption?

Concepts

Social

• a social relation or social interaction is anyrelationship between two ormore individuals

Communication

• communicative action iscooperative actionundertaken by individualsbased upon mutual deliberation and argumentation

Social Media

False Friends

Don’t panic!!!Social Business Collaboration enables companies to use social computing interactions to exchange thoughts and ideas in a way that is integrated with business processes

Fashion vs TrendFashion don’t alwaysfit with your needs, vision and strategy

A Trend is a way, a path in which you set the foundation for growth of your company

Social Business

Microsoft

SharePoint video

Social Business

CEO

MKT

& Comm

Community

Manager

Sales

RRHH

Project

Manager

From

different

points of

view

Social Business

Marketing

I would like to have direct

feedback from Sales Force

to improve my campaigns.

I would like to know what

our customers think about

our products

Social Business

Sales

I would like to have an

space to share and argue

about sales with my sales

team.

We can help each other a

lot.

Social Business

Project

Management

I would like to collaborate

easily with my team to share

the day to day project

Social Business

Community

Manager

I would like to share with my

clients the lastest news of

my entreprise

Social Business

Human

Resources

I would like to know who are

the key persons on my

Enterprise for each

knowledge área

I would like to discover all

my mates talent

Social Business

CEO

I want a Enterprise aligned

under a common vision,

where information flows in a

flexible way without

Social Business

Pains

Social Business

Collaboration Efectiveness

Performance Comparison

Social Business

Social Business

“The true value of an

enterprise social network is

not reflected in the

measurable data that is

presented to you in a

dashboard, but rather in its

ability to strengthen the

informal social network that

creates interactions and

fosters the completion of

work inside your company.”

CMS Wire - The Enterprise Social Networking Data Party is Over

Social Business

Social Business

Use CaseUse CaseUse Cases

Organization’s

mission / vision

/ values /

strategy

Use Cases Definition

Social BusinessUse Cases Definition

Topic Welcome new employeeCurrent Situation Mail or informal conversations

Solution Post on social network and link to new employee CV. Give new employee acces to wellcome documentation

Benefit Less emails, historify new employees, better integration

Metrics Welcome survey

Responsible Human Resources

Social BusinessUse Cases Definition

Social BusinessUse Cases Definition

Topic Sessions 1 to manyCurrent Situation Mailbox suggestions

Solution Program live sessions “Ask your CEO”

Benefit Encourage direct contact betweeen employees, flattenhierarchy and breaking geographical barriers

Metrics # Topics and replies received. Causes treated. Surveyattendees

Responsible Human Resources / Business Technology

Social BusinessUse Cases Definition

Social BusinessUse Cases Definition

Topic Search for talent through collaborative environment profiles

Current Situation Popular knowledge

Solution Enhance the personal profile and ask their owners to enter their professional knowledge and qualifications

Benefit Promotion of the most active employees in an asset. Pride of being part active of the corporation. Feeling of belonging

Metrics % People with full profile in the collaborative environment. # Queries resolved by experts in social network

Responsible Human Resources / Business Technology

Social Business

Social Business

Social BusinessCapture business value

Business

Value

People are talking

about Sales and this

has increased revenue

by X% this quarter

People are

talking about

Sales

People are

talking

Social BusinessEvaluate your network maturity

Social BusinessProject

Manager

Business Owner

Comm

Manager

Exec

Leader

GroupLeaders

PowerUsers

Ed Lead

Comm

Lead

HR Leader

Tec

Specialist

• Role definition

• Competencies definition

• Effort definition

Avoid role duplication !!!

Define your roles

Social Business

Too

much

info

rmatio

n!!

!!

Social Business

Social Business

Message Source & Target

Channel

Corporate News

New Employee

Press clippings

IT Alert

New Report

Suggestion

…

Choose as many channels as you need

Choose your channel

Social Business

Social BusinessSocialize your processes

Social BusinessNext coming…

Social BusinessNext coming…

Social BusinessNext coming…

Social BusinessConclusions

Social Business is a way to increase productivity and relationship between your employees

Define roles and competencies for people involved in thedevelopment of your Social Business Network

Define Use Cases setting quantitave or qualitative metrics

Social BusinessConclusions

Evangelize socialization from the top of the company to the bottom. Locate your allies

Avoid dying from its success. Filter, organise and presentcontent to employees to increase productivity

Social Business is not future, is present and is growing more and more each day

GRÀCIES