ESP project-P & T Footcare Partnership Leader: Chan Nga Ting Member: Chan Kwok Lam Fong Kuan I Fong...
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Transcript of ESP project-P & T Footcare Partnership Leader: Chan Nga Ting Member: Chan Kwok Lam Fong Kuan I Fong...
ESP project-P & T Footcare PESP project-P & T Footcare Partnershipartnership
Leader: Chan Nga TingLeader: Chan Nga TingMember: Chan Kwok LamMember: Chan Kwok Lam
Fong Kuan IFong Kuan I Pun Tsz ChingPun Tsz Ching
MissionMission
Provide economical and trendy Provide economical and trendy productproduct
Offer the professional serviceOffer the professional service Provide free assessment and our Provide free assessment and our
consultationconsultation
ObjectivesObjectives
In first year, target income: In first year, target income: $4,320,000$4,320,000
Break even not more than 2 yearsBreak even not more than 2 years
Key Success FactorsKey Success Factors
Convenience LocationConvenience Location Provide Professional skills and Provide Professional skills and
technologies to our customerstechnologies to our customers Trendy productTrendy product
Company SummaryCompany Summary
4 shareholders- Alice, Nicola, Candy, Fre4 shareholders- Alice, Nicola, Candy, Frederickderick
Set up at 2007Set up at 2007 The shop Located at Mong KokThe shop Located at Mong Kok
Marketing planMarketing plan
Sales one hundred shoes per weeksSales one hundred shoes per weeks Detrude nurse shoes successfullyDetrude nurse shoes successfully Revenue and expenditure are Revenue and expenditure are
balanced in the three yearsbalanced in the three years Increase at least one branch store in Increase at least one branch store in
the following three yearsthe following three years Product diversificationProduct diversification
Management teamManagement team
Design DepartmentDesign Department Sales and Marketing DepartmentSales and Marketing Department Logistic DepartmentLogistic Department Accounting DepartmentAccounting Department
Management team -Design Management team -Design DepartmentDepartment
two designerstwo designers
fashion design of high diploma fashion design of high diploma At least 2 years experience in shoes At least 2 years experience in shoes
design design creativecreative The products are designed for The products are designed for
customers customers
Management team - Sales and Management team - Sales and Marketing DepartmentMarketing Department
SalesmanSalesman high diploma or above qualification of high diploma or above qualification of
marketing departmentmarketing department At least 2 years relevant experience At least 2 years relevant experience good communicative skill good communicative skill understand customer’s demandsunderstand customer’s demands
PromoterPromoter high diploma or above qualification of high diploma or above qualification of
marketing departmentmarketing department At least 2 years relevant experienceAt least 2 years relevant experience good communicative skillgood communicative skill
Management team - Logistic Management team - Logistic DepartmentDepartment
StaffStaff Nurse of foot careNurse of foot care
At least 2 years relevant experienceAt least 2 years relevant experience high diploma or above of qualification high diploma or above of qualification
nursing or physiotherapy course nursing or physiotherapy course professional knowledge professional knowledge attentive, hard-working and patienceattentive, hard-working and patience good communication good communication Skill and techniques training Skill and techniques training
Management team - Logistic Management team - Logistic DepartmentDepartment
StaffStaff Graduated from F.5Graduated from F.5 At least 2 years relevant experienceAt least 2 years relevant experience smart and hard-working smart and hard-working three months probation period three months probation period
How to maintain the staff How to maintain the staff qualityquality
Provide training course to them Provide training course to them General meeting each month General meeting each month Competition between each staffsCompetition between each staffs Commission and bonus Commission and bonus
Accounting DepartmentAccounting Department
Accountant Accountant high diploma or above qualification of high diploma or above qualification of
AccountingAccounting Graduated from LCCI level 2 or aboveGraduated from LCCI level 2 or above 3 years relevant experience in handling 3 years relevant experience in handling
full set of accounts independently full set of accounts independently Prompt, self-motivated & responsible Prompt, self-motivated & responsible
TargetingTargeting
12 - 35 years old customers12 - 35 years old customers
Ladies and gentleman Ladies and gentleman
Marketing mix (4P’s)Marketing mix (4P’s)
ProductProduct PricePrice PromotionPromotion PlacePlace
Marketing mix (4P’s)Marketing mix (4P’s)
ProductProduct healthy and trendy shoes healthy and trendy shoes suitable and comfortable suitable and comfortable
PricePrice The products are not expensive The products are not expensive $100 to $350$100 to $350
Marketing mix (4P’s)Marketing mix (4P’s)
PromotionPromotion leaflet leaflet posters posters WebsiteWebsite discount discount
PlacePlace Mong Kok Mong Kok traffic convenient traffic convenient
Products and Services Products and Services offeredoffered
Products:Products: Baby SeriesBaby Series Child SeriesChild Series Lady SeriesLady Series Adult SeriesAdult Series
Services:Services: free basic foot free basic foot
assessmentassessment professional professional
opinionopinion Regular re-check Regular re-check
serviceservice
SWOT analysis (Part 1)SWOT analysis (Part 1)
StrengthStrength Gather customer idea directlyGather customer idea directly Have professional skills and rich Have professional skills and rich
knowledgeknowledge Sell fashion style and healthy shoesSell fashion style and healthy shoes Economical PriceEconomical Price Good quality productGood quality product Quality ControlQuality Control
SWOT analysis (Part 2)SWOT analysis (Part 2)
WeaknessWeakness Lower Maket share than our competitorLower Maket share than our competitor
ss Lack of experience on managementLack of experience on management
SWOT analysis (Part 3)SWOT analysis (Part 3)
OpportunitiesOpportunities Larger development room than other Larger development room than other
competitorscompetitors Introduce our product to the workerIntroduce our product to the worker Can be a sponsor to support famous Can be a sponsor to support famous
activitiesactivities
SWOT analysis (Part 4)SWOT analysis (Part 4)
ThreatsThreats Some competitors like Dr. KongSome competitors like Dr. Kong Not enough knowledge of protecting fooNot enough knowledge of protecting foo
tcaretcare
Quality AssuranceQuality Assurance
For productFor product 7 days warranty7 days warranty 5S (structure, systematize, sanitize, 5S (structure, systematize, sanitize,
standardize and self-discipline)standardize and self-discipline)
For serviceFor service Set sales targetSet sales target TrainingTraining Collect customer opinionCollect customer opinion
Organizational StructureOrganizational StructureDirector
Nicola Chan
ManagerFrederick
ManagerAlice
ManagerCandy
Design Department
Designer
Sales and Marketing Department
Salesman and Promoter
Account Department
Accountant
Logistic Department
Staff
P&T Footcare PartnershipP&T Footcare PartnershipMeeting RecordMeeting RecordDateDate :: 21 Nov 0721 Nov 07
TimeTime :: 04:30p.m.04:30p.m.VenueVenue :: B401VEB401VEAttendee: Chan Kwok Lam, Fong Kuan I, Chan Nga Ting, Attendee: Chan Kwok Lam, Fong Kuan I, Chan Nga Ting, RecordRecord ::
SWOT analysis, 4 P and Market plan have been improved yet. The mentor letter has been sending out. But the mSWOT analysis, 4 P and Market plan have been improved yet. The mentor letter has been sending out. But the mentor have not reply for us by due date, so we do not know mentor opinion.entor have not reply for us by due date, so we do not know mentor opinion.
My company wants to invite applications for office vacancies employment. We use employment advertisement. IMy company wants to invite applications for office vacancies employment. We use employment advertisement. In addition, we use leaflet to promote my company product and we set up a website to introduce my company pron addition, we use leaflet to promote my company product and we set up a website to introduce my company product, background, mission, objectives and address. duct, background, mission, objectives and address.
We will do the financial analysis about breakeven analysis, projected income statements, projected cash-flow statemeWe will do the financial analysis about breakeven analysis, projected income statements, projected cash-flow statements and projected balance sheet. We have to inquire about the rent of address, the price of fix up a building, the pnts and projected balance sheet. We have to inquire about the rent of address, the price of fix up a building, the price of transportation, the price of materials.rice of transportation, the price of materials.
We must deliver progress report 2 on 28 November and on 6 December we must deliver draft report.We must deliver progress report 2 on 28 November and on 6 December we must deliver draft report.
We must write a lot impression about the next Monday 12:30-1:30 employment law guest lectures. We must write a lot impression about the next Monday 12:30-1:30 employment law guest lectures.
The next meeting: To be confirmThe next meeting: To be confirm
Chairman and record signChairman and record sign :: NicolaNicola
Sales & Gross Profit
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2007 2008 2009
Year
Mon
ey
Sales
Gross pofit
Net profit
(50,000)
0
50,000
100,000
150,000
200,000
2007 2008 2009
Year
Mon
ey Net profit
Fixed & Current Assets and Liabilities
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
2,007 2008 2009
Year
Mon
ey
Fixed Assets
Current Assets
Current Liabilities
Net Current Assets & Closing Capital
(1,500,000)
(1,000,000)
(500,000)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
2,007 2008 2009
Year
Mon
ey
Net Current Asset
Closing Capital