Esm fy13 leadership
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
Enterprise Social Media Y2: enable, incentivize, reward
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Characteristic of Social Business*• ENGAGED – deeply connecting people, including customers,
employees and Partners, to be involved in productive, efficient and inspirational ways
• TRANSPARENT – removing boundaries to information, experts and assets, helping people align every action to drive business results
• NIMBLE – speeding up business with information and insight to anticipate and address evolving opportunities
*IBM Study: If You Don’t Have a Social CEO, You’re Going to be Less Competitive
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
The Power of Enterprise Social in Europe*
*”How social technologies drive business success” European report
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Enterprise SocialMedia Evolution @Cisco
FY14
FY15+
FY13
FY12
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved.
FROM VISION to EXECUTION STRUCTURE
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Know the “relationships” you want to design for
“Project-based” Ties
Reporting-basedTies
Role-based Ties
Interest-based Ties
Social Networks
Teams Communities
Processes
Corporate
Business
Units
Business
Units
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Status Quo Call to Action
COMMUNITIES: EMEAR PO, Architectures, Enablement, GTMs…
CONTENT: IWE pages, POSTs, discussions
CHALLENGE: silos, lack of consistent branding &tagging, no governance directions, “happy mess” resulting in creation of rich but un-usable content
① Create a structure
② Develop governance (& support) model
③ Communicate
④ Execute
WE ARE HERE
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Structured organizations require structured approach!
and if not…
Corporate
Business
Units
Business
Units
user experience without guidance and governance
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Discussions/Q&A Mindshare Hot topicsVoice from the top
Who we are Best practice sharing
Outside-In view
Development and enablementGUIDANCE
CONTENT!
CONTENT!
CONTENT!
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Why?
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From Vision to ExecutionDNA Change Management
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Situation…
WHY?
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Enterprise
My Activities
“Posts”
Projects
My OtherSocial Identities
My Social Feedback
+Assigned Claimed Performed Recognized+ +
“My Enterprise Identity”
Milo Schacher
JOB TITLE / ROLE
EMPLOYEE #TITLE
DEPARTMENT
My “Enterprise Identity”
CONTACY INFO
REPORTINT CHAIN
EXPERTISEINTERESTS SKILLS
My “Claimed Identity”
HOBBIES PERSONAL TAGS
EDUCATION
Identity Social
“My Enterprise Social Identity”
OHI, NEXT CISCO, BEST PLACE TO WORK, JOB ROTATION…
…and it proved to work in other companies
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Enterprise Social Media
Increase productivity across your organization
Collective and efficient decision
making and adoption
Discover “change agents”
Create brand (yours and your
team)
Find talent
Stakeholder “buzz” (i.e. needs and wants of the field)
Why should you care?
Foster innovation
Reach goals faster and more accurately
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
or looking at it from a different angle…
Collaboration CommunicationDevelopment RecognitionRespect for
PeopleOrganizational
AlignmentInnovation & Excellence
Employee EngagementEmployee
Engagement
Critical Engagement Drivers
Greatest GreatestGreat Great Greater Great Great
89
83
7977 8573 89 76-2.5
-2.5
- 2 -2+7.5 +3+5 +3.5
DOES THIS LOOK FAMILIAR?
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19Cisco Confidential 19© 2010 Cisco and/or its affiliates. All rights reserved.
From Vision to ExecutionPartner Relationships thru Enterprise Social
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Situation…
…so who knows most about the relationships with our Partners???