esite esin at onerts - Vortala · 2018-10-26 · One of the best ways to make an emotional...

A Website Design That Converts

© 2018 PerfectPatients.com02

Welcome To Perfect Patients!We’re excited to begin the process of designing your high-converting practice website, the hub of all your digital marketing efforts. Partnering with Perfect Patients means you’re partnering with a team of digital marketing experts, including graphic designers who specialize in creating websites that attract your ideal patient.

We all have a shared goal: getting more new patients to choose you as their chiropractor.

So here are a few things to consider as we start the design process…

http://www.perfectpatients.com


© 2018 PerfectPatients.com 03

YOUR WEBSITE IS NOT FOR YOU.It’s tempting to want a website that you resonate with – photos that you like, content you enjoy reading, and a design that matches your personal tastes. After all, it’s your website. But resist this temptation.




Your website is not for you. It is for prospective patients.

Therefore, your website needs to be designed with your ideal patients in mind. For example, most health care decisions are made by women (take a quick inventory of your current active patients and you’ll discover it may be as high 65% female). Thus, your website design should have a feminine bias. This means focusing more on people rather than things, feelings rather than services, and warmer colors and curves.




Ultimately, the purpose of design is to make an emotional connection with the visitor and help them answer the question,

“Are you the chiropractor for me?”




DIFFERENTIATION

That brings us to the very important idea of differentiation. Convincing a patient to trust you over a dozen other chiropractors in their area – who are just a click away – isn’t easy. To separate yourself from the competition, you must cultivate a bond that stirs an emotional connection. This bond includes providing a sense of belonging, a sense of freedom, and a sense of security.

Our designers are masters at creating websites that speak to prospective patients. But the more you can provide us up front about your ideal patients, what makes your practice unique, and the services you provide, the more equipped they’ll be to design a website that helps the visitor answer the question,

“Are you the chiropractor for me?”




PHOTOGRAPHY

One of the best ways to make an emotional connection with prospective patients, earn their trust, and stand out from your competition is by showing up authentic. Literally.

Photos of you, your staff, and your office will more effectively convert website visitors into new patients than stock photos because they allow the visitor to imagine what it’s like to be your patient. They can also ease the fears of those who are new to chiropractic care.




Having a professional photographer come into your practice to take photos for your website is well worth the investment. If you already have photos of your practice that you’d like used in your design, please share them with us as soon as possible.

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THE ART AND SCIENCEOF CONVERSION.

Your website isn’t digital art; it’s a marketing tool. There’s a science behind the design; it’s the science of “conversion.” We have been creating chiropractic websites for more than a decade. We study heat maps that show what actual new patients are doing when they visit a practice website. This experience and data informs our design decisions and every design is created with the goal of helping visitors along the new patient journey.

Therefore, the user experience of your site is very important. That means that menus, calls-to-action, contact information, etc. are all strategically placed to guide your visitors through their journey toward choosing you as their chiropractor.




NOW LET’S GET TO WORK.

It’s time for our designers to work their magic and create your new patient-converting website. We will come back to you soon with two design proofs that our experienced designers believe will make the best connection with visitors.

Resist the temptation to become a junior designer. Instead, make sure your feedback centers around your understanding of your ideal patients and how they would respond.




We can’t wait to show you a website design that you and potential new patients are going to absolutely LOVE.


esite esin at onerts - Vortala · 2018-10-26 · One of the best ways to make an emotional...

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