ESA's Rosetta mission communications/PR campaign
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Transcript of ESA's Rosetta mission communications/PR campaign
Markus Bauer, Science Programme Communication OfficerESA Darmstadt10 December 2013
ROSETTA COMMUNICATION
ROSETTA COMMUNICATION
ROSETTA COMMUNICATION
MISSION HIGHLIGHTS 2014
20 January Wake up21 May Rendezvous ManoeuvreJuly Regular delivery of comet imagesAugust Comet orbit insertion manoeuvreOctober Landing site selection November Landing December Comet escort phase
ROSETTA COMMUNICATION
ROSETTA COMMUNICATION HIGHLIGHTS
MAY21 Burn 1 to 1 000 000km
first sight of comet 67P (inside 1 pixel)
JUNE4 Burn 2 to 400 000km
First image of 67P (1 pixel)20 Burn 3 to 163 000km
Activity level and gas productionPlasma environmentD/H ratio
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION HIGHLIGHTS
JULY
2 Burn 1 to 44 000km9 Burn 2 to 19 000km15 Burn 3 to 8 043km, 67P (10 pixels)23 Burn 4 to 3459km, 67P resolved
Nucleus Rotation Rate, Shape model31 67P (100 pixels)
First surface features
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION HIGHLIGHTS
AUGUST7 Comet approach to 100km
Inauguration of Press Centre at ESOC23 Global mapping (orbit 20km distance)
67P characterised (mass, volume, density …) Potential landing site selection
SEPTEMBER11 Close observation (orbit 10km distance)
Landing site definition
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION HIGHLIGHTS
OCTOBERClose observation (orbit 10km distance)Landing site selectionPress conference ESOC
NOVEMBER9 Permanent press centre at ESOC11 Landing
High res images during descent Stereo panoramic images from surfaceSurface operations
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION HIGHLIGHTS
DECEMBEREscort phase Closest approach to Sun August 2015
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION
MISSION HIGHLIGHTS 2014
20 January Wake up21 May Rendezvous ManoeuvreJuly Regular delivery of comet imagesAugust Comet orbit insertion manoeuvreOctober Landing site selection November Landing December Comet escort phase
ROSETTA WAKE UP
ROSETTA WAKE UP COMMUNICATION
ROSETTA WAKE UP COMMUNICATION
SOCIAL MEDIA COMPETITION
Start: Today 10 December
PRESS CONFERENCE
20 January 09.30 UT / 10.30 CET
ROSETTA WAKE UP SOCIAL MEDIA
SOCIAL MEDIA COMPETITION
Short video shouts “Wake up, Rosetta!”
FACEBOOK.COM/ROSETTAMISSON
YouTube, Vine/Twitter, Instagram#WakeUpRosetta
ROSETTA WAKE UP COMMUNICATION
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ROSETTA WAKE UP SOCIAL MEDIA
SOCIAL MEDIA COMPETITION
Short video shouts “Wake up, Rosetta!”
Competition ends 20 January@esa_rosetta
ROSETTA WAKE UP SOCIAL MEDIA
§
ROSETTA WAKE UP PRESS CONFERENCE
WAKE UP PRESS CONFERENCE
20 January, 10.30 CET, ESOC - how Rosetta wakes up- when the signal should arrive- science- operational challenges- Interview opportunities- arrival of the signal
World First Rendezvous, Landing, Escort
Comet Origin of the Solar System?Building blocks of life to Earth?Water to Earth?
esa.int/rosetta@esa_rosettaFacebook.com/RosettaMission#WakeUpRosetta
ROSETTA – TAKE AWAY POINTS
Markus Bauer, Science Programme Communication OfficerESA Darmstadt10 December 2013
THANK YOU!