Erp crm & scm
-
Upload
mba-corner-by-babasab-patil-karrisatte -
Category
Technology
-
view
1.023 -
download
8
description
Transcript of Erp crm & scm
1
Current Technologies
ERP CRM SCM
Information Technology for Management
2
ERP
A business management system that integrates all facets of the business, including planning, manufacturing, sales, and marketing.
As the ERP methodology has become more popular, software applications have emerged to help business managers implement ERP in business activities such as inventory control, order tracking, customer service, finance and human resources
3
IT Bridges Information Gap
Finance
Human Resource
Logistics Resource
Maintenance Management
Sales & Distribution
Manufacturing
Quality Management
Materials Management
Strategic & Operation Planning
Enterprise Resource Planning System
Before ERP
Sales Production Logistics Billing
Order
Problems: Delays, lost orders, keying into different computer systems invites errors
An example: order fulfillment
With ERP
Data Finance Analysis
Service Manu-
E
facturing
R P
Sales
Human Inventory Resources & Supply
An example: order fulfillment
SAP, 16.86%People Soft, 5.71%
Oracle, 5.26%
McKesson, 4.86%
J D Edw ards, 3.54%
Misys, 2.80%
BaaN, 2.74%
GEAC, 2.63%JBA, 2.11%SSA, 1.37%
Others, 52.11%
SAP People Soft Oracle McKesson J D Edwards Misys
BaaN GEAC JBA SSA Others
Market Share Of ERP Providers
7
CRM
Customer Relationship Management
Gain more control in interaction with customers
Manage expectations better Understand what customers
really want Provide products that better
serve customers Increase trust Competitive advantage
8
Customer Lifecycle Care
9
The Benefits of Customer Relationship Management
Retention Lift/upsellAcquisition Likelihood toRecommend
Total Perceived
Value
In addition to LTV of the customer, likelihood to recommend is another important benefit of CRM.
10
SCM Materials are any commodities used directly or
indirectly in producing a product or service. Raw materials, component parts, assemblies, and supplies
A supply chain is the way materials flow through different organizations from the raw material supplier to the finished goods consumer
Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as possible.
11
The Supply Chainwith Technology
Supplier
Supplier
Supplier
Inventory
Inventory
Distributor
Inventory Inventory
Manufacturer
Customer
Customer
Customer
Market research datascheduling information
Engineering and design dataOrder flow and cash flow
Ideas and design to satisfy end customer
Material flowCredit flow
B2B
ERPB2C
CRM
JIT