Ernesto Lanuza, Account Executive 310.969.7580 [email protected].
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Transcript of Ernesto Lanuza, Account Executive 310.969.7580 [email protected].
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What is MySpace?
The largest and most impactful social networking site on the web
A place where people come to discover what’s happening with: Their Friends & Family New Brands Products & Services Entertainment – Bands, Movies,
etc…
An online arena that empowers the individual
An open forum that personally connects brands with their target demo efficiently and effectively
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The MySpace Generation
Source: comScore Media Metrix, June 2008
The most viewed site on the Internet:
- 72.8 Million unique monthly users
- 38.4% Reach of the US online population
- 13.1 Avg. Min. per visit
- 41.4 Billion page views per month
- 16.2+ Billion total minutes per month
- 17 Visits per visitor monthly
- 47.4 Million unique Adults 18-49
- 44.8% Reach against all Adults 18-49
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Targeting Opportunities
Targeting AbilityAge
Connection TypeDay Part
Education LevelEthnicityGender
GeographicalInterest GroupsMarital Status
ParentsReligion
Sexual OrientationSmoker/Drinker
Enthusiast Targeting
Page Specific PlacementsSite Home Page User Home Page
Section Placements RoadblocksRun Of Site
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Media Placements
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MySpace Ad Placements – User Home Page
728x90 Leaderboard
300x250 Medium Rectangle
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MySpace Ad Placements – Music Section
300x250 Medium Rectangle
Similar pricing for other sections like Comedy, Books,
Horoscopes, Chat and Careers
728x90 Leaderboard
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MySpace Ad Placements – Run of Site
430x600 Half Page
120x600 Skyscraper
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MySpace Ad Placements – Run of Site
728x90 Leaderboard
300x250 Medium Rectangle
*ROS placements may appear anywhere on the site at any time.
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Brand Communities – At A Glance
Connect with consumers in a credible way
The MySpace Custom Community is a powerful tool for advertisers looking to promote word of mouth and viral ‘pass along ’.
•Translate your brand into something today’s consumers can relate to: a MySpace “friend”
•Create an ongoing CRM tool: Engage users, build relationships, cultivate conversations
•Facilitate user recommendation
•Encourage users to become brand advocates and tell their own stories about your brand
1Never Ending Friending Study, US only, April 2007 - MySpace, Carat, Isobar
Why do users add brands as friends?1
29% Notices of events, sales, or exclusive offerings
28% Recommended by a friend of mine23% Want to associate myself with them23% Discounts, coupons, free samples 11% Want to support them
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School Affiliation Targeting
New capabilities allow targeting to MySpace users who are affiliated with certain schools
MySpace can target users who belong to specific schools while they browse specific Channels or more broadly through ROS.
Clients may also request specific schools be added
Note: The schools affiliated are identified on a person’s User Homepage under Schools.
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5. Enthusiast and Hyper Targeting
REGISTRATION DATAPersonal demographic information provided by MySpace users when they become members.
+ =MYSPACE PROFILE DATAFreely expressed information by consumers about their passions and interests.
NEXT-GENERATIONTARGETING
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5. Enthusiast Targeting
Segments are built with the highest quality standards:
Reach: Each segment contains at least 3 million active users
Relevant: Advanced algorithms select only the most relevant users for each segment
Fresh: Interests are continuously refreshed whenever a user logs in
Smart: Ongoing relevance and performance testing drives continuous refinement
MUSIC MOVIES FINANCE GAMING ELECTRONICS
SPORTS TRAVEL FASHION HEALTH/FITNESSAUTO
• Ten Enthusiast Segments reflect top user interests and the lifestyles that offer the most value to our partners
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John’s Interests
General Video games, Anime, Cartoons, Loitering, Skateboarding, Beating Mark’s score on Zelda… you watch!
Movies Grandma’s Boy, Superfly, Gleaming the Cube, Tomb Raider, Resident Evil
Books I only read comic books and video game manuals
HyperTargeting: Video Game Enthusiast Segment
• Leverages MySpace’s unique platform for self-expression
• Aggregates users with shared interests into 10 HyperTargeted enthusiast segments
• Offers efficient means of targeting people around their passions
Meet JohnGame buff...
“Save the Princess, Kill the Dragon”
19 years oldCOLLINGSWOOD, NJUnited States
VIDEO GAMES
Based on actual profile from current MySpace user. To protect our users’ privacy, we have removed personal information.
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LifeStage Targeting
- LifeStage targeting will allow advertisers to put their relevant job opportunities in front of MySpace users
- User freely expresses his occupation, which is used to target user
- About Me section on user homepage will be used to further qualify and group the the user into more specific segments
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Movies & TV MusicCPG & Retail
Partial Customer List