Erin Elofson - STORE › sites › default › files... · Erin Elofson Head of Retail, Financial...
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Erin Elofson Head of Retail, Financial Services and Telecom Facebook Canada
Transcript of Erin Elofson - STORE › sites › default › files... · Erin Elofson Head of Retail, Financial...
Erin ElofsonHead of Retail, Financial Services and Telecom
Facebook Canada
Creating a Culture of Retail Innovation
The Hacker Way
Hacker Way
Rat
e o
f C
han
ge
Human Adaptability
Technology
Time
WE ARE HERE
SOURCE: Taylan Yildiz, Ph.D. "Human Adaptability vs. Technology
Evolutionary Leap
I want variety, accessibility, and products and services brought to me
I am in control
SOURCE: Statista Global smartphone unit sales 2016
"We are actively seeking to grow mobile usage, although such usage does not currently directly generate any meaningful revenue…"
Facebook IPO / May 18, 2012
Source: Placeholder text.
my attention used to be
HEREProducts Marketed to
Everyone
now my attention is
HEREProducts Marketed to Me
SOURCE: comScore “Mobile Hierarchy of Needs” Report January 2017
RUTHLESS PRIORITIZATION
SOURCE: FranklinCovey “Four Principles of Execution”
Your Always On Distracted Consumer
2,617times a day the average person click, tap, or swipe their phone
SOURCE: Microsoft Published Research 2013 / Google Insights / Dscout Research June 2016
2000
2013
Gen Z
12.0seconds
12.0
8.0seconds
8.0
2.8seconds
A goldfish is 9 seconds
1.7Xfaster
recall in 1/4 sec
alwaysgoing“I’mshopping”
:03 seconds
Source: DoubleClick “Mobile Speed Matters
40% of shoppers will abandon a site if it takes more than three seconds to load
IF YOU EMBODY
EXPERIMENTATION
AS A CULTURE,
YOU GET INNOVATION
FOR FREE
T R A V E L F I N T E C H R E TA I LC P G
1000new apps are submitted every day
Source: Pocketgamer.biz 2016
50 50
Connectivity
AI
VR / AR
Express Wi-FiTelco Infra
Terrestrial SolutionsSatellites
DronesFree BasicsLasers
Language PlanningVision Reasoning
AR Tech
Touch
Standalone
RiftMobile VRBCI
Social VR
T E C H N O L O G I E SP R O D U C T SE C O S Y S T E M S
Messenger
Video
Search
Groups
Workplace
10 YEAR ROADMAP
3 YRS
5 YRS
10 YRS
200+ millionuse Instagram
Stories everyday
of the most viewed Stories are from
businesses
1/3
1) FOCUS ON IMPACT = 1-3 priorities that really matter
2) MOVE FAST = Keep experimenting and iterating
3) BE BOLD = Only strategy guaranteed to fail is not taking risks
The Hacker Way
