Ericsson presentation connected home slideshare
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Transcript of Ericsson presentation connected home slideshare
Connected Home
Maria Boura, Head of Strategy, Marketing & Communications South East Europe Athens, February 9, 2016
Public | © Ericsson AB 2014 | 2014-12-5 | Page 2
MOBILE INFRASTRUCTURE OPERATIONS & BUSINESS SUPPORT SYSTEMS TELECOM SERVICES TV PLATFORMS
37,000 25,700 5 busd 65,000
2.5 Billion 1 Billion
180 33 busd
118,000
Subscribers managed by us
Subscribers supported by us
Services professionals
Net Sales 2014
Employees
Countries with customers
R&D Employees
Patents
In R&D
Ericsson at a glance
Page 3
Ericsson ConsumerLab annual research
1.1 billion REPRESENTING
PEOPLE 100,000 RESPONDENTS
15 STUDIED MEGACITIES
40 MORE THAN
COUNTRIES
Unbiased Consumer insights since 1995
Page 5
connected home research
5,000 RESPONDENTS
5 COUNTRIES
Chile, Russia, Spain, Sweden, USA
1,000 per country
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 6
Eight Connected home solution areas
Organization
Grocery Shopping
Socializing
Health & Wellness
Entertainment
Housekeeping
Energy & Utility
Home Security
Source: Ericsson ConsumerLab, Connected homes, 2015
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 7
High interest for connected home services
Base= all
(n=1000) (n=1000) (n=1000) (n=1000) (n=1000)
39% 45% 31%
55% 64%
(n=5000)
47%
Total USA Spain Sweden Russia Chile
Source: Ericsson ConsumerLab, Connected homes, 2015
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 8
Control, peace of mind and simplicity
Q.B1a Base=Rated overall interest in Connected Home 7 or higher
Helps control (things in) my home/ good for when I am away
Improved safety/ security (peace of mind)
New/ cutting-edge/ state of the art (high tech)
Makes life easier
I would like to learn more about it/ need more information
Convenience
It helps to keep me informed/ provides me with information
It can be used/ accessed through an electronic device
It is good/ I want it
(Improved) time efficiency/ saves time
Provides (improved) comfort (Improved) energy efficiency/ saves energy
It is helpful/useful
Helps save money/ cost-effective
Efficiency
Easy to use
Improves quality of life I already have (something similar to) this
Other
None/no reasons
Don't know
24%
19%
19%
12%
11%
9%
8%
8%
7%
6%
6%
5%
5%
5% 3%
2%
2%
1% 3%
1%
3% Source: Ericsson ConsumerLab, Connected homes, 2015
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 9
Lack of interest is the main barrier for adoption
No need/ not interested
Cost/ too expensive
Too difficult/ complicated (hard to use, difficult to learn)
Satisfied with my existing systems/ services
I do not want to be (highly) dependent on devices/ technology
Not trustworthy/ concerned about security/ privacy
I do not know enough about it/ I need more information
This would not work for my house (house is too small, etc.)
House is usually occupied/ someone is at home most of the time
It's not a priority
I do not own my home (live in an apartment, condominium, etc)
Don't want to get lazy
Other
None/no reasons
Don't know
33%
14%
11%
10%
9%
9%
6%
3%
3%
2%
1%
2%
7%
3%
6%
Q.B1b Base=Rated overall interest in Connected Home 6 or lower
Source: Ericsson ConsumerLab, Connected homes, 2015
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 10
Profiling
› 18-34 Yrs. Old
› Males
› A detached single family home
› In a suburb of a major metropolitan area
› Early adopter
USERS INTERESTED NEEDS
› 25-29 years old
› Male and female
› In the city of a major metropolitan area
› Reside in 2 to less than 5 years old building
› 21-34 years old
› Females
› Several children
› In the city of a major metropolitan area
› Reside in less than 20 years old building
› Care of dependent elders
Source: Ericsson ConsumerLab, Connected homes, 2015
Base= users of all 8 categories Base= highly interested in connected homes Base= high needs in all connected home categories
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 11
Priority areas – connected homes
Deg
ree
of N
eed
Interest levels % Highly interested
* Bubble size denotes current usage
Socializing
Health & Wellness
Home security
Energy & Utility
House keeping
Grocery Shopping
Organization
Low-hanging fruit
Long term opportunities
Look for Unmet needs
Near-term opportunity
Entertainment
Source: Ericsson ConsumerLab, Connected homes, 2015
Base= all
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 12
preference for a single service provider
34%
66%
Base : Those highly /moderately interested in any of the 8 areas and interested in integrated home solutions (Rated 7 or above )
Q.C5a Source: Ericsson ConsumerLab, Connected homes, 2015
40%
50%
10%
OVERALL Interest in Integrated CONNECTED HOME service
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 13
Consumers consider many potential suppliers of connected home services
39.0%
Alarm/Home Security companies Electronics
manufacturers Electric/Gas/ Heating Utility companies
Wireless/ mobile/ telecom providers
Internet Service providers
Home appliance companies
Technology/ Software companies (Google, Microsoft)
Consumer electronics stores
Home improvement retail stores
Mass Merchant stores
Computer companies (Dell, Toshiba)
Emerging companies (Nest, Quirky)
Online retailers (Amazon)
32.3% 31.0%
26.6% 25.1% 23.8% 22.6% 20.6% 19.9% 17.9%
14.0% 13.1% 12.0% 11.3%
Base : Those highly /moderately interested in any of the 8 areas and interested in integrated home solutions (Rated 7 or above )
30.8% 30.6%
City/local municipality (provided as public service)
Local telephone companies
Cable television
Source: Ericsson ConsumerLab, Connected homes, 2015
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 14
Integrated service provider roles
Energy & Utility Home Security
House keeping
Grocery Shopping Socializing Entertainment
Connected Home
Advisor
Integrator
• User-desired benefits of a connected home that is completely integrated are ease of use and maintenance, simplified account management and billing, and cost savings.
• Install/ program the solution, • Make recommendations • Anticipate future service needs
• Combines each connectivity service into an all-in-one universal command interface
• Integrate best of breed devices and services
• The solution may or may not have to be delivered by a single provider but needs to be interoperable and possible to integrate..
Source: Ericsson ConsumerLab, Connected homes, 2015
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 15
Key findings
Consumers demonstrate a high interest in connected home services.
Users are calling for simplification and support.
People currently living in connected homes are not the same as those who would benefit from one.
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 16
https://www.youtube.com/watch?v=UFLJmklZnlQ
Ericsson_ConsumerLab_10_hot_consumer_trends_2016_Presentation_16_9 | GFSA-15:000313 Uen, Rev A | 2015-12-08 | Page 17
https://www.youtube.com/watch?v=glBOU8XsjZ8