Ericsson Mobility report - Viateclastatic.viatecla.com/apdc/share/2016-07/2016-07-22190201...2015...

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CAPITALS

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Ericsson Mobility report

CLÁUDIA QUEIRÓS Customer Solutions Mobile Broadband

& CONSUMER LAB INSIGHTS

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl

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Commercial in confidence | 2016-07-12 |

More usage

mobile subscriptions smartphone traffic

2021 forecast, Ericsson Mobility Report June 2016

9.1B 12X

MORE People

More THINGS

cellular IoT devices

1.5B

Drivers For Growth 2021

Commercial in confidence | © Ericsson AB 2016

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Highest growth of smartphone data in western Europe

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smartphone subscriptions to surpass basic phones in 2016

Smartphone

subscriptions set

to almost double

by 2021

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LTE will be the dominant mobile access technology in 2019

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14X more video traffic in 2021

ExaBytes/month

DRIVERS

› Evolving devices with larger

screens and better resolution

› Video part of online content,

incl. news, ads & social media

› User behavior changes, video

being consumed everywhere

› Faster networks & better App

Coverage

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78% of the revenues are

from mobile devices

Social and video Surging

1.5B mobile Facebook users

100M daily Snapchat users

1B YouTube users

50% of the video views are

on mobile devices

100 daily video views on

average per user

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People spend more data and time on YouTube

Can

ad

a

Ge

rma

ny

Ru

ssia

So

uth

Ko

rea

Ch

ina

So

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Afr

ica

Egyp

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ala

nd

Sri L

an

ka

Ind

ia

Sp

ain

Ind

on

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Chile

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nce

Tu

rkey

Au

str

alia

Ja

pa

n

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xic

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g K

on

g

UK

US

A

2015 basis

2016 addition

YouTube usage (GB/user/month)

Source: Ericsson Analysis of data from App Annie, 2016

Ericsson ConsumerLab, 10 Hot Consumer Trends, 2016

20 percent of 16−19 year olds watch more than 3 hours of YouTube daily

5

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Facebook users demand more – Usage up >50%

Fra

nce

Sw

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en

Spain

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rke

y

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pa

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UK

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UA

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2016 addition

2015 basis

Facebook usage (GB/user/month)

Source: Ericsson analysis of data from App Annie, 2016

3

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Growing up streaming

Teens are the most important group to monitor

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Streaming drives the music industry

Revenue from

downloads

Physical format

revenue

Streaming

revenue

Operator opportunity to deliver and monetize music experience

Source: IFPI, 2016

+45.2% -10.5% -4.9%

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28 billion connected devices in 2021 “EVERYTHING THAT will BENEFIT FROM BEING CONNECTED WILL BE CONNECTED”

IoT DEVICES TO SURPASS

MOBILE PHONES IN 2018

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Western Europe will add most IOT connections

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A body of sensors

See that wearables will act as conduit

for exchanging data between them

and other physical objects and things

These may not necessarily be devices

but sensors that are ingestible or implants

that help interact with objects and devices

74% Already today 25 percent of

smartwatch owners

use their smartwatch to remotely

control digital devices at home

25%

Smartphone users

believe that ingestible

pills & chips under the

skin will be used to

interact with objects

within 5 years

6/10 In 5 years’ time walking

around with an ingestible

sensor, which tracks your

body temperature & adjust

the thermostat setting

automatically once you

arrive home, may be a

reality, according to

consumers

Implanted

chip for

unlocking

car doors

Implanted

chip for

retail buying

transactions

Implanted

chip for

auto adjusting

temperatures

Source: Ericsson Consumerlab Wearable Technology and the Internet of Things, 2016

Base: Smartphone users across Brazil, China, South Korea, UK, US

Ericsson Mobility report - Viateclastatic.viatecla.com/apdc/share/2016-07/2016-07-22190201...2015...

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Transcript of Ericsson Mobility report - Viateclastatic.viatecla.com/apdc/share/2016-07/2016-07-22190201...2015...