ERIC MITCHELL

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Gold Star Mortgage Financial Group is changing the way REALTORS®

and mortgage professionals work together and making a significant impact on the consumer experience. As Gold Star’s Executive Vice President of National Retail, Eric Mitchell plays a key role educating REALTORS® and Loan Officers about the company’s cutting-edge approach to mortgages. “We’re rad-ically changing the way real estate

and mortgage professionals team up with one another,” says Eric. Found-ed in 2000, just a year after Eric first entered the mortgage business with another firm, Gold Star has grown into one of the nation’s premier mortgage companies. “I’m in charge of our growth strategy, outreach and long-term development efforts, which hinge on attracting and developing the highest-caliber mortgage profes-sionals and branches,” says Eric.

ERIC MITCHELL

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A firm believer in the company’s in-novative approach to lending, Eric eagerly joined Gold Star in February 2015. He quickly embraced the way the company removes some of the barriers between buyers, sellers and agents, ultimately streamlining the process to bring everyone to the clos-ing table without hassle. Gold Star’s model minimizes stress for mort- gage professionals, REALTORS® and con-sumers, especially in com-petitive markets where multiple or cash offers are common.

“For many consumers, we offer a complete and full underwrite before

they’re house hunting,” says Eric, explaining that once an Underwriter completes the review, these consum-ers have purchasing power closely resembling cash offers that are sub-ject to acceptable appraisal, title, homeowners insurance and purchase agreement. It’s more than just a sim-ple pre-qualification letter; it’s an application that is ready to go and puts the power in the buyer’s hands in every way. These approvals close-ly resemble cash offers,” Eric con-tinues. “And even cash offers have appraisal and title contingencies.

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This means Gold Star clients and their REALTORS® can remain con-fident throughout the home search process, knowing they have com-petitive advantages nearly equiv- alent to a cash offer,” Eric explains. Consumers typically find Gold Star’s Loan Officers through REATORS® who are thrilled with how the company’sunique underwriting pro-cess makes their offers far more attractive. With no loan or financing contingencies, Gold Star loans may close in as few as 10 days.

“All these methods and strategies are

based on the principles of our CEO, Dan Milstein, whose personal pro-duction has positioned him as Amer-ica’s No. 1 Mortgage Originator mul-tiple times. In 2009 and 2010 alone, he closed over 150 loans per month in personal production.” says Eric. “Dan built the company on principles that we’re replicating on a national level and within numerous teams. My responsibility is to communi-cate the industry-shaping differences our strategies create to the market as aggressively as possible.” The com-pany, Mitchell said, is committed to delivering unsurpassed customer

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service to borrowers, corporate clients and real estate professionals. Gold Star’s Loan Officers serve as advo-cates for each entity involved in the loan process and provide a seamless borrower experience. “It’s a custom-er-focused, relationship-based sales model; we’re continually improving the loan process.”

We put our greatest investment up front, long before the transaction takes place. Dedicating resources and energy on the front end is of paramount importance because we believe, very simply, that is the right

thing to do for our clients,” Mitchell says. “In reaffirming our commit-ment to REALTORS® , we dedicate ourselves to this method, and in creating this much value for clients, we continue to be the lender of choice.” In dealing with each cli-ent, Gold Star prides itself on trans-parency and the desire to understand each person’s needs so they’re best prepared to make the largest pur-chase of their lives. Key to the mutual success of REAL-TORS® , Loan Officers and borrowers is Gold Star’s automated software,

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For more information about Eric Mitchell and Gold Star Mortgage Financial Group, visit www.Eric-Mitchell.com,

emitchell@goldstarfinancial.com or call 310-356-7388 ext. 729

which greatly improves communi-cation between REALTORS® and Loan Officers. “If you ask any RE-ALTOR® what most frustrates them, I think they’ll say it’s poor com-munication,” says Eric. “Gold Star eliminates that issue. We’re using technology at a completely differ-ent level,” he adds, explaining that REALTORS® working with Gold

Star Loan Officers can receive reg-ular status updates of a loan appli-cation simply by logging into Gold Star’s REALTOR® facing system. “Our platform is open. The REAL-TOR® won’t be able to see a bor-rower’s private information, but they

can see where the loan stands in the process at any time.” In most cases, Gold Star’s real-time push emails deliver those updates right into the REALTOR®’s inbox before the REAL TOR® needs to log in to the system.

“We’ve created transparent, 24/7 access to information that has an amazing impact on our REALTOR® partners, our team and our clients,” says Eric.

o“It’s a customer-focused,

relationship-based sales model; we’re

continually improving the loan process.”

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