Eric Barton - SSL Profile - Style 2013

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MARCH 2013 COTSWOLD STYLE 7 6 COTSWOLD STYLE MARCH 2013 Clouds are wonderful things. Unless of course one of them lets go with the old h2o and you’re bereft of an umbrella or in the nude. William Wordsworth in 1804 had a few poignant, wandering, lonely scribbles on that very subject. Not the nudity… the clouds! I’m still landlocked in the blissful ignorance of a cloudless World. Not so the IT gurus of today’s business milieu. Computers now feel like the norm in the workplace. It makes us wonder what we did before computers. It feels natural to work at a computer because it blends into the business lifestyle. A scrap of paper and a biro isn’t going to cut it. When was the last time you watched somebody writing a letter with a pen? The invoices, letters, confidential documents, receipts and more can be done in less time than doing it manually. It’s true to say we live in an immediate World. In the damp, soggy fog that can envelope any companies’ IT strategy there is always a ray of sunshine, hope and help to burst the clouds of confusion that still shroud some companies IT planning and spend. Roger White and his team of cloud- busters at SSL (Severnside Software Limited) are keen to point out that with some forward planning and the right approach it’s not all doom and gloom and you can easily avoid problems before the ‘bugs bite’ or you irrevocably watch your company grinding to an IT- led gridlock. Roger White says, ‘companies need to keep their IT strategy and planning up to date and more importantly plan for the future expansion of their operation’. Never a truer word said. Talk to any entrepreneur and they’ll openly admit to wanting their own business embryo to be become bigger, stronger, increasingly efficient and more profitable. Its common sense to want growth and IT plays a huge part to not only the forward planning, but the smooth day - to - day running of any company. Just think of your emails Starker’s in the rain? Not likely… going into meltdown or all your sales records or invoices disappearing into to a deep, awful void never to be seen again. Roger goes on to further say,’ it’s crucial that companies get a handle on their IT strategy and likely needs in both the medium and long-term. At SSL providing the key advice on this very area of 24/7 IT support is one of our real strengths. We don’t want companies to be out in the proverbial rain without any cover or support’. Computers have indeed transformed the workplace and workplace mobility will be the next revolution to impact corporate Britain as emerging technologies continue to enable and power our daily work lives. Roger White comments, ‘the growth and emergence of the Cloud and networking are now becoming indispensable to more and more companies and individuals alike’. Another important growth sector within the computing world will be the continuing rise of Big Data. According to analysts, there will be countless opportunities for the creation of new businesses to crunch the massive amount of information being generated every day by companies which is simply too big to store and analyse in house. Again that’s where Roger White and the ‘cloud busters’ come in at SSL; giving straight honest easy to understand advice that helps crystallise your way forward. It’s a scary reality that if you don’t keep up with this stuff then your company could be affected and you could easily founder on the shoals of indifference. Roger White is very emphatic when he says, ‘I don’t want any of our existing or potentially new customers to get bogged down in the IT maelstroms that can easily develop through either accepting the status quo or indeed being ill informed’. There’s and old adage that says people get bored, people get headaches…computers don’t. Companies like SSL are at the technological coalface when it comes to identifying not only problems but solutions. Like the ‘march of the penguins,’ the growth of office based technology is becoming inevitable and ever - more crucial to the every day operation of even the smallest companies. When man went to the moon the Apollo spacecraft computer only had 1k of memory. It is now predicted that within the next forty year span one £1,000 computer will be more intelligent than the entire human race. That’s bonkers. Within fifteen years, one single computer will be smarter than the average human being, or somebody from some god forsaken mid – American in- bred backwater. Within five years, one computer will have the brainpower of a mouse (of the animal variety) and Artificial Intelligence will have officially outsmarted all of humanity. The stellar moment in time at which computers ‘outsmart’ humanity is known as the ‘singularity.’ Computers are already acquiring the ability to learn from past events and mistakes, and after the singularity, they will be better at doing so than any human being on earth. This coming paradigm shift leads us down one of two paths: One embracing technological progress and one rejecting it. Scary stuff. Roger White finally comments with a sage of friendly advice, ‘as a company don’t get left behind with any of these advances and certainly don’t be left naked or exposed.with your IT planning or current needs’. Roger White and the SSL team are always on hand to help with strategy, planning and support. It’s soothing to know they’re just a call away and can administer the complete 24/7 support and planning package that could just make the difference. Remember even poets use computers, starker’s or not! For more information www.ssl-uk.net Tel: 01452 720250 CS Eric Barton shares the mouse mat with IT supremo Roger White, Managing Director of SSL Roger White 000 Entrepreneurs SSL March 13:Layout 1 20/02/2013 10:20 Page 6

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Transcript of Eric Barton - SSL Profile - Style 2013

Page 1: Eric Barton - SSL Profile  - Style 2013

MARCH 2013 COTSWOLD STYLE � 76 � COTSWOLD STYLE MARCH 2013

Clouds are wonderful things. Unless ofcourse one of them lets go with the oldh2o and you’re bereft of an umbrella orin the nude. William Wordsworth in1804 had a few poignant, wandering,lonely scribbles on that very subject. Notthe nudity… the clouds! I’m stilllandlocked in the blissful ignorance of acloudless World. Not so the IT gurus oftoday’s business milieu. Computers nowfeel like the norm in the workplace. Itmakes us wonder what we did beforecomputers. It feels natural to work at acomputer because it blends into the

business lifestyle. A scrap of paper and abiro isn’t going to cut it. When was thelast time you watched somebody writinga letter with a pen? The invoices, letters,confidential documents, receipts andmore can be done in less time thandoing it manually. It’s true to say we livein an immediate World.

In the damp, soggy fog that canenvelope any companies’ IT strategythere is always a ray of sunshine, hopeand help to burst the clouds ofconfusion that still shroud somecompanies IT planning and spend.

Roger White and his team of cloud-busters at SSL (Severnside SoftwareLimited) are keen to point out that withsome forward planning and the right

approach it’s not all doom and gloomand you can easily avoid problemsbefore the ‘bugs bite’ or you irrevocablywatch your company grinding to an IT-led gridlock. Roger White says,‘companies need to keep their ITstrategy and planning up to date andmore importantly plan for the futureexpansion of their operation’. Never atruer word said. Talk to any entrepreneurand they’ll openly admit to wanting theirown business embryo to be becomebigger, stronger, increasingly efficientand more profitable. Its common senseto want growth and IT plays a huge partto not only the forward planning, but thesmooth day - to - day running of anycompany. Just think of your emails

Starker’s in the rain?Not likely…

going into meltdown or all your salesrecords or invoices disappearing into toa deep, awful void never to be seenagain. Roger goes on to further say,’ it’scrucial that companies get a handle ontheir IT strategy and likely needs in boththe medium and long-term. At SSLproviding the key advice on this veryarea of 24/7 IT support is one of ourreal strengths. We don’t want companiesto be out in the proverbial rain withoutany cover or support’.

Computers have indeed transformedthe workplace and workplace mobilitywill be the next revolution to impactcorporate Britain as emergingtechnologies continue to enable andpower our daily work lives.

Roger White comments, ‘the growthand emergence of the Cloud andnetworking are now becomingindispensable to more and morecompanies and individuals alike’.Another important growth sector withinthe computing world will be thecontinuing rise of Big Data. Accordingto analysts, there will be countlessopportunities for the creation of newbusinesses to crunch the massive amountof information being generated everyday by companies which is simply too bigto store and analyse in house. Againthat’s where Roger White and the ‘cloudbusters’ come in at SSL; giving straighthonest easy to understand advice thathelps crystallise your way forward. It’s ascary reality that if you don’t keep upwith this stuff then your company couldbe affected and you could easily founderon the shoals of indifference.

Roger White is very emphatic when hesays, ‘I don’t want any of our existing orpotentially new customers to get boggeddown in the IT maelstroms that caneasily develop through either acceptingthe status quo or indeed being illinformed’. There’s and old adage thatsays people get bored, people getheadaches…computers don’t. Companieslike SSL are at the technological coalfacewhen it comes to identifying not onlyproblems but solutions.

Like the ‘march of the penguins,’ thegrowth of office based technology isbecoming inevitable and ever - morecrucial to the every day operation of

even the smallest companies.When man went to the moon the

Apollo spacecraft computer only had 1kof memory. It is now predicted thatwithin the next forty year span one£1,000 computer will be more intelligentthan the entire human race. That’sbonkers. Within fifteen years, one singlecomputer will be smarter than theaverage human being, or somebody fromsome god forsaken mid – American in-bred backwater. Within five years, onecomputer will have the brainpower of amouse (of the animal variety) andArtificial Intelligence will have officiallyoutsmarted all of humanity. The stellarmoment in time at which computers‘outsmart’ humanity is known as the‘singularity.’ Computers are alreadyacquiring the ability to learn from pastevents and mistakes, and after thesingularity, they will be better at doing so

than any human being on earth. Thiscoming paradigm shift leads us down oneof two paths: One embracingtechnological progress and one rejectingit. Scary stuff. Roger White finallycomments with a sage of friendly advice,‘as a company don’t get left behind withany of these advances and certainly don’tbe left naked or exposed.with your ITplanning or current needs’.

Roger White and the SSL team arealways on hand to help with strategy,planning and support. It’s soothing toknow they’re just a call away and canadminister the complete 24/7 supportand planning package that could justmake the difference. Remember evenpoets use computers, starker’s or not!

For more informationwww.ssl-uk.netTel: 01452 720250

CS

Eric Barton sharesthe mouse mat withIT supremo RogerWhite, ManagingDirector of SSL

Roger White

000 Entrepreneurs SSL March 13:Layout 1 20/02/2013 10:20 Page 6