Eric Barton -Merc 125 Years -Style Magazine
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It’s not easy to get animated about old things, unless you’re a lover of antiques, cobwebs or dust. Having said that, any celebration that pointedly showcases the history of automotive engineering... then I’m in. On January 29th this year Mercedes- Benz celebrated 125 years of innovation. 125 years after Carl Benz filed his ‘vehicle with gas engine drive’ under patent number 37435 at the Berlin Patent Office in 1886, we somehow in the blink of an eye seem to have zoomed forward in a petrol driven time warp. Look where we are now. The January 2011 date marks the anniversary when Carl Benz filed this application for the copyright on his three-wheeled motor car. Let’s not even think about Reliant Robins at this point. Since that stellar moment in Berlin the date has been widely recognised as the official birthday of the motor car. And at the same time as Herr Benz was busy on three wheels, Gottlieb Daimler was developing the first four-wheeled motor car. I like the sound of him, much more sensible. Three wheels? I ask you. Anyway, working independently of each other, the founding fathers of Daimler AG and the globally successful Mercedes-Benz brand laid the building blocks for the modern motor vehicle. It’s widely recognised that the company that invented the motor car has since that time gone on to shape its development more diversely and enduringly than any other motor vehicle manufacturer in a plethora of relevant areas; from drive technology to comfort and safety through to design. It’s Mercedes-Benz who first opened a research centre for car accidents. That very same team went on to investigate actual accidents on the roads in Germany and were directly attributable for the improvement on the safety of new models. Following this research Mercedes-Benz dug deep and began creating a raft of safety driven devices that we all take for granted these days. There’s the safety belt pre-tensioners, the airbag, safety belts with inertia reel three-point, offset crash tests (frontal part, similar to those in real life), ABS, height-adjustable seatbelts, ESP, brake assist system. The hits just keep on coming, as it’s a seemingly endless list of achievements. In order to strengthen its position as a ground-breaking manufacturer, Mercedes-Benz currently has at its disposal a global network comprising of 19,000 researchers and developers around the world. This is a huge commitment to the future that has other manufacturers wincing. Only last month Mercedes-Benz of Cheltenham & Gloucester launched another trendsetting model – the new generation re-styled CLS. It seems to me that there’s no better time to think about buying a new or Approved Used Mercedes-Benz, as the local dealership in Cheltenham appears to be in a celebratory and buoyant mood. In other words grab yourself a deal now. Steve Lyons, Dealer Principal, Mercedes- Benz, Cheltenham & Gloucester said, ‘our 125th anniversary is a huge year for us and to mark this we have some incredible offers right now’. So there we have it. Some great deals to be had and not a gas driven three- wheeler to be seen. Thank God. APRIL 2011 COTSWOLD STYLE 139 Eric Barton takes a look at 125 years of Mercedes-Benz... CS motoring all that gas For more information www.mercedes- benzofgloucester.co.uk Tel: 01452 698111 Mercedes-Benz of Cheltenham & Gloucester Ashville Business Park, Cheltenham Road East, Staverton, Gloucester, GL2 9QJ. The rst Mercedes-Benz three wheeled motor car. 000 Mercedes April 11:Layout 1 23/03/2011 14:12 Page 139
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Transcript of Eric Barton -Merc 125 Years -Style Magazine
It’s not easy to get animated about oldthings, unless you’re a lover of antiques,cobwebs or dust.Having said that, any celebration that
pointedly showcases the history ofautomotive engineering... then I’m in.On January 29th this year Mercedes-
Benz celebrated 125 years of innovation.125 years after Carl Benz filed his‘vehicle with gas engine drive’ underpatent number 37435 at the BerlinPatent Office in 1886, we somehow inthe blink of an eye seem to havezoomed forward in a petrol driven timewarp. Look where we are now. TheJanuary 2011 date marks the anniversarywhen Carl Benz filed this application forthe copyright on his three-wheeledmotor car. Let’s not even think aboutReliant Robins at this point.Since that stellar moment in Berlin the
date has been widely recognised as theofficial birthday of the motor car. Andat the same time as Herr Benz was busyon three wheels, Gottlieb Daimler wasdeveloping the first four-wheeled motorcar. I like the sound of him, much moresensible. Three wheels? I ask you.Anyway, working independently of
each other, the founding fathers ofDaimler AG and the globally successfulMercedes-Benz brand laid the buildingblocks for the modern motor vehicle. It’swidely recognised that the company thatinvented the motor car has since that
time gone on to shape its developmentmore diversely and enduringly than anyother motor vehicle manufacturer in aplethora of relevant areas; from drivetechnology to comfort and safetythrough to design. It’s Mercedes-Benzwho first opened a research centre forcar accidents. That very same team wenton to investigate actual accidents on theroads in Germany and were directlyattributable for the improvement on thesafety of new models. Following thisresearch Mercedes-Benz dug deep andbegan creating a raft of safety drivendevices that we all take for granted thesedays. There’s the safety beltpre-tensioners, the airbag, safety beltswith inertia reel three-point, offset crashtests (frontal part, similar to those in reallife), ABS, height-adjustable seatbelts,ESP, brake assist system. The hits justkeep on coming, as it’s a seeminglyendless list of achievements. In order to
strengthen its position as aground-breaking manufacturer,Mercedes-Benz currently has at itsdisposal a global network comprising of19,000 researchers and developersaround the world. This is a hugecommitment to the future that has othermanufacturers wincing.Only last month Mercedes-Benz of
Cheltenham & Gloucester launchedanother trendsetting model – the newgeneration re-styled CLS. It seems to methat there’s no better time to think aboutbuying a new or Approved UsedMercedes-Benz, as the local dealership inCheltenham appears to be in acelebratory and buoyant mood. In otherwords grab yourself a deal now.Steve Lyons, Dealer Principal,
Mercedes- Benz, Cheltenham &Gloucester said, ‘our 125th anniversaryis a huge year for us and to mark this wehave some incredible offers right now’.So there we have it. Some great deals
to be had and not a gas driven three-wheeler to be seen. Thank God.
APRIL 2011 COTSWOLD STYLE � 139
Eric Barton takes a look at 125 years of Mercedes-Benz...
CS
motoring
all that gas
For more informationwwwwww..mmeerrcceeddeess--bbeennzzooffgglloouucceesstteerr..ccoo..uukkTel: 01452 698111Mercedes-Benz of Cheltenham &Gloucester Ashville Business Park,Cheltenham Road East, Staverton,Gloucester, GL2 9QJ.
The �rst Mercedes-Benz threewheeled motor car.
000 Mercedes April 11:Layout 1 23/03/2011 14:12 Page 139
