Erhvervsakademi Aarhus

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

[email protected]

Twitter: @lindegaard

Be Competitively Unpredictable!

Hey! Free books on 15inno.com!

Timing is more important than ever!

Faster pace, shrinking window of opportunity, less time for cash cows

Open innovation and biz model innovation are key for becoming competitively unpredictable!

Future winners make communities work!

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

Supplier Summits, Entrepreneur Days

Partnerships, alliances, consortia, networks

Communities – real life and virtual

FMCG PHARMAMEDTECH

Cycle time, money, IPR and conservatism

Radical innovation comes from non-domain experts

Participation is the new brand

We have no choice!

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

Don’t mess up like Intuit!

Persistency / consistency is key…

…for becoming preferred partner of choice

Most corporate innovation teams play catch-up!

Where is the vision and drive?

They lack communication skills and efforts!

They lack the courage to speak up!

They do not innovate on the innovation process!

They do not develop their mindset and toolbox!

Be selective – you don’t have enough resources!

Educate up, down and outside!

Build on existing culture – and learn from others!

Understand the TBX (O) dynamics!

Experiment, iterate – and learn from failure!

Our Approach

Learning from Others - 12 interviews with leading OI companies.

Learning from The LEGO Group - input from over

30 practitioners including 10 interviews

Learning by Doing - 4 micro pilots to test capabilities, culture and appetite

Current pilot projects:• "People are much more likely to act their way into a new way of

thinking, than think their way into a new way of acting."• Richard Pascale

• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform

Open innovation as a term will disappear!

“When someone tries to innovate within a traditional organization, few will understand what he/she is doing, but everybody will understand who is a trouble-maker.

After the innovation has been embraced by the organization, few will remember who started it, but everybody will remember who was a trouble-maker.

This is the dilemma encountered by many intrapreneurs - they risk punishment for success.”

Credit: David Nordfors

No networking culture, no innovation culture! Direction, training, time are key for success!

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Intrapreneurship


“I believe we possess all the resources and talents necessary. But the facts of the matter are that we have never made the national decisions or

marshaled the national resources required for such leadership. We have never specified long-range goals on an urgent time schedule, or managed

our resources and our time so as to insure their fulfillment.”

Man on the Moon: Biz plan competition at Danfoss

New ventures, identify talent, change culture

Troublemakers: How do you deal with them?

People first, processes next, then ideas

TBX: Middle managers are the biggest challenge

Intrapreneurship + open innovation?

1) Innovation leaders and 2) intrapreneurs

Holistic view: Go beyond products, technology

Networker, communicator, intrapreneur, influencer

Adaptive, tolerance for uncertainty, optimist

“…an intrapreneur must have the ability to see and pursue possibilities by piecing together innovations across three or more business functions simultaneously .’”

Paul Campbell, former VP, HP

Social media

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Timing is more important than ever!

Faster pace, shrinking window of opportunity, less time for cash cows

Open innovation and biz model innovation are key for becoming competitively unpredictable!

Future winners make communities work!

Internet and social media are key drivers for oP&G talk the talk – will they walk the walk?

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

Internet and social media are key drivers for oBut not all companies get it yet…

Don’t mess up like Intuit!

Persistency / consistency is key…

…for becoming preferred partner of choice

Is there really a need?

Passionate people work with facilitators!

You need a strong communication plan!

What (business) value can you offer?

Crowdsourcing, communities, Twitter and LinkedIn

Social media can also work for BtB companies!

…tools, services and platforms that drive virtual interaction and involvement for innovation efforts

Generate more ideas, faster


Identify and interact with innovation partners

Get market and competitor insights



www.hootsuite.com

Promote corporate innovation capabilities

Get market and competitor insights



What’s in it for me?

Purpose is not defined

Too many digital visitors; few residents

No proven first-mover effect, more Qs than As

Management = What’s in it for them?

Lack of time leads to Catch 22

Facilitators must educate – up as well as down

Identify your focus area, develop content strategy

Set up your platform and channels

Become a curator, start sharing

Track, improve, expand, experiment - iterate

Get in touch!

www.15inno.com


[email protected]



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