eRetail15 - Snow + Rock - David Kohn
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Transcript of eRetail15 - Snow + Rock - David Kohn
Creating an engaging, relevant multi-channel
experience for greater sales
David Kohn, Multichannel Director, Snow+Rock Group
Who are we?
The UK’s leading snow sports and outdoor specialist 23 stores (incl. TNF and Arcteryx standalones)
The running specialists33 stores
Specialist cycling store 32 stores (incl. Specialized Concept Store)
Who are we?
Best UK Specialist Retailer (public vote)
Best Running Retailer 2013 & 2014
Best Specialist Retailer 2013
Dotcom growth
CAGR last 3 yrs
Snow+Rock +30%
Cycle Surgery +50%
Runners Need +67%*
TOTAL +40%
* - last two yrs only
The customer journey
Navigation
Facets Buying guides
On-site search Product page
elements
Off-site search
THE CUSTOMER JOURNEY
‘Off page’ inspiration
On-site search
Standard search – 2* conversion
Search suggestions – 4* conversion
Products - 7-8* conversion
Navigation
HIKING CLIMB RUN TRAVEL CAMPING SKI SNOWBOARD KIDS BRANDS SALE
SKI SNOWBOARD WALK CLIMB CAMP CLOTHING FOOTWEAR PACKS&LUGGAGE ELECTRONICS KIDS SALE
SUB-CATEGORIES Walking bootsWalking shoes
Rock climbing shoesTrail running shoes
Mountaineering bootsApproach shoes
Faceting
IDEAL FOR Fast N’ Light Multi Day Trekking Short Walks Weekend WalksESTIMATED FIT
Intermediate Intermediate to broad Intermediate to narrow
View from our expert“Suitable for skiers at most levels, the Salomon BBR 8.0 helps intermediate skiers make sharper turns on piste and offers better skiers superior glide and control in powder.”
Phil Gordon, Ski Buyer
Product page elements
Reassurance
Shop with confidence21 day period to return any product for a full refund
David Kohn, eCommerce Director