Erantucci 28 nov rev1
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Transcript of Erantucci 28 nov rev1
Emiliano Rantucci – CAPGEMINI ITALIA
Milano, 13/11/2014
Agenda
3
Empowered Consumers Require Revolutionary Change
Dynamic
Retailer ’s
Complete
Shopping
Experience
4
Technology Driving Pace of Change
5
Because the New Customer Shopping Journey
Events Press
Search
Marketing
In-Store
Word of
Mouth
Social
Network
Manufacturer
Website
Manufacturer
Website
Manufacturer
Website
In-Store In-Store
Mobile
Mobile
Retailer
Website
Retailer
Website
Retailer
Website
How-To Video Reviews PR Social
Friends
Media
Advertising
Pop-up Stores
Blogs
And creates a multitude of opportunities to connect with them… Unfolds Everywhere, Anytime, On Any Device
Loyalty
Programs
CRM Activities
Advertising PR
Media
6
Events Press
Search
Marketing
In-Store
Word of
Mouth
Social
Network
Manufacturer
Website
Manufacturer
Website
Manufacturer
Website
In-Store In-Store
Mobile
Mobile
Retailer
Website
Retailer
Website
Retailer
Website
How-To Video Reviews PR Social
Friends
Media
Advertising
Pop-up Stores
Blogs
Loyalty
Programs
And creates a multitude of opportunities to connect with them… Unfolds Everywhere, Anytime, On Any Device
CRM Activities
Advertising PR
Media
7
Because the New Customer Shopping Journey
8
The Situation Today for Many Retailers
9
Vision to Reality
10
11
Why Microsoft In Retail?
Decades of Expertise Best Platform for Enterprise
Best in Class Consumer Experience
Great Devices for Retail
13
Biggest Partner Network For Apps & Deployment
Familiar and Intuitive Tools
$10Billion R&D Investment
14
Grazie
Emiliano Rantucci
Sales Manager – Microsoft Dynamics
Phone: +39 349 6819619
E-Mail: [email protected]
Twitter @erantucci