ERA Real Estate Power Play 2016
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Transcript of ERA Real Estate Power Play 2016
ERA Real Estate is moving real estate in a whole new direction. Using a powerful approach that
fuels growth on multiple fronts, ERA has moved the brand forward and helped its independently owned and operated brokers rise to new levels.
Expansion into new markets, unique business
solutions, mergers and acquisitions, and
professional development all work to drive
growth across the system.
ERA Real Estate By the Numbers
ERA’s focus on attracting market-
leading companies in top-tier markets has led to a 43 percent increase in system revenue generated from adjusted gross commission income since 2010.
ERA Real Estate is one of the fastest-
growing brands, increasing its affiliated independent sales associate ranks 21 percent year-over-year in 2015.*
Per-person productivity, on average, has
increased 35 percent in the last five years among ERA-affiliated independent sales associates. *Based on comparisons of associate counts publicly reported in press releases by Better Homes and Gardens Real Estate, Berkshire Hathaway HomeServices, Century 21, Coldwell Banker, ERA Real Estate, Keller Williams, RE/MAX and Sotheby’s International Realty.
43%
21%
ERA Real Estate’s Power Play
35%
Gaining a Powerful New Presence
Since 2010, ERA’s relentless focus on growth has resulted in penetration into 12 new major markets, including:
8Atlanta8Cincinnati/Columbus8Charlotte, N.C.8Denver8Houston8Los Angeles
8Louisville, Ky.8Nashville8New Orleans8Palm Beach County8Raleigh, N.C.8San Francisco
12
Brokers operating in these dynamic, highly visible markets are well-positioned to capitalize on the inherent growth opportunities in these expanding metropolitan areas, creating ripe referral channels for the entire ERA network.
of the top 20 new
companies who affiliated
with the ERA network since 2010
are currently industry-leading
companies, according to 2015
industry rankings, including
RISMedia’s Power Broker Report.
of ERA’s newly
affiliated
companies since 2010 are currently
marketshare leaders in major
markets, according to 2015 industry
rankings, including RISMedia’s
Power Broker Report.
9
45%
New Major Markets for ERA
Part of the way ERA Real Estate fuels growth for the brand is through a unique branding
designation that creates a powerful way for market-leading, independent companies to leverage ERA resources while maintaining their strong local brand.
LATTER & BLUM INC./REALTORS® ERA POWERED: GAINING
GROUND IN THE GULF COAST THROUGH
ACQUISITIONS
Latter & Blum Inc./REALTORS® ERA Powered,
the first brokerage to affiliate as an ERA
Powered company in 2011, leveraged local
mergers and acquisitions around its New
Orleans hub, growing its presence to more than
50 local offices in Louisiana and neighboring
Mississippi. The 2015 acquisition of a market-
leading firm in Houston, Texas, with 1,700
independent sales associates served to
appreciably increase the company’s scope and
significantly expanded its Gulf Coast presence.
This key acquisition created a contiguous ERA
branded service area from Brownsville, Texas, to
Sarasota, Fla., strengthening the ERA network’s
referral corridor.
LEGACY REAL ESTATE &
ASSOCIATES ERA POWERED:
EXTENDING SERVICE TO NEW MARKETS
Since joining the ERA network, Legacy Real
Estate & Associates ERA Powered, a Silicon
Valley market leader, has significantly increased
the size of its operations by adding additional
locations. The acquisition of a Korean brokerage
brought a new customer segment to the firm,
while expansion into surrounding areas created
a significantly larger service area. With five
offices and more than 250 independent sales
associates who collectively speak more than
20 languages, Legacy Real Estate & Associates
ERA Powered leverages its local expertise and
global insights to capitalize on the opportunities
inherent in this dynamic market.
NELSON SHELTON
REAL ESTATE ERA
POWERED: CATERING TO BEVERLY HILLS’
GROWING INTERNATIONAL CLIENTELE
Nelson Shelton Real Estate ERA Powered,
based in Beverly Hills, Calif., has long been
known as a firm that delivers highly personal
attention to both clients and its more than 300
independent sales associates. Nelson Shelton
Real Estate ERA Powered now combines high-
touch with high-tech to deliver exceptional
service in a highly discerning market. A growing
international clientele, drawn to the city’s
reputation for sophistication, luxury and service,
benefits from ERA’s global connections in more
than 30 countries.
ERA Powered
1st
20
90210
Empowering GrowthPersonalized business planning, a key
differentiator for ERA Real Estate affiliates, is
driving results.
WILKINSON ERA REAL ESTATE:
EXPANDING SERVICE AREA
SIX-FOLD
Since joining ERA in 2012 with two offices and
600 independent sales associates, Wilkinson
ERA Real Estate has acquired companies
in markets that have not only fortified its
stronghold in Charlotte, N.C., but also expanded
the firm’s service area in North and South
Carolina. With 13 offices and more than 800
independent sales associates serving eight
markets, Wilkinson ERA Real Estate is well-
positioned to continue to serve this top-tier
metropolitan center, from the city to the
suburbs, from Lake Norman to Myrtle Beach.
ERA REAL
SOLUTIONS REALTY:
STRATEGIC ACQUISITIONS INCREASE
ASSOCIATE COUNT 2.5X
ERA Real Solutions Realty affiliated with ERA
in 2010 with two offices and 50 independent
sales associates outside of Cincinnati. Looking
to grow, the firm quickly acquired a number of
companies and expanded operations into the
Columbus market, creating a strong internal
referral pipeline. With its most recent acquisition
in Hillsboro, centrally located between the two
cities, the company literally connected the
dots and created a unified service area now
served by five offices and 175 independent sales
associates. These strategic acquisitions have
served to significantly increase the company’s
scope, and have brought the firm into the ranks
of the nation’s leading real estate companies.
In recognition, owner Jeremy Raby was
recently named one of the Top 50 real estate
professionals under the age of 30 by the
National Association of REALTORS®.
6x
250%
The ERA Powered designation creates opportunities for companies of a significant size and scope to move to the next level.
Empowering ProductivityERA’s commitment to enable sales associate
productivity drives growth in a number of ways.
ERA REAL ESTATE’S LEARNING
PROGRAM, nationally
recognized by Training Magazine’s Top 125
ranking, provides access to thousands of
hours of live, in-market learning to brokers
and sales associates through strategic
consulting, personalized sessions, regional
events and national conferences. A state-of-
the-art, nationally recognized learning platform
provides blended learning opportunities
through live, virtual and on-demand
professional development courses.
ERA’S PROPRIETARY
ZAP PLATFORM, an
integrated technology tool, provides custom
websites with a powerful CRM tool to drive
results for brokers and sales associates using
a predictive lead-scoring algorithm. In just
nine months, 90 percent of ERA companies
have implemented the Zap platform, which
also includes a powerful lead management
component. A strategic, targeted online
media strategy coupled with a holistic lead
management system delivers leads and
maximizes conversions.
ERA’S PER-PERSON
PRODUCTIVITY UP 35%
In the last five years, ERA-affiliated sales
associates’ per-person productivity has
increased on average by 35 percent.
125
90%
35%
Powerful PerceptionsERA’s ongoing transformation and revitalization
is fueling growth. With an expanding presence
and increased service area, brand awareness
and perception of the brand are increasing as
well. People are talking about “the new ERA”
and how the brand is well-positioned to serve
the next generation of buyers and sellers.
Source: Millward Brown “Brand Lift Insights®” advertising research conducted on behalf of ERA Real Estate to measure the effectiveness of advertising June 15 to October 15, 2015 among adults 25-54. Total respondents numbered 525.
ERA executives, companies and independent
sales associates are regularly recognized in
industry ranking reports, including:
8RISMEDIA’S POWER BROKER REPORT
8SWANEPOEL POWER 200
8INMAN 100 MOST INFLUENTIAL LEADERS
8HOUSING WIRE WOMEN OF INFLUENCE
8�REAL TRENDS/WALL STREET JOURNAL “THE THOUSAND”
8�NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS TOP 250
UNPARALLELED
CUSTOMER SERVICE
DRIVES RESULTS: ERA’s relentless focus on
growth has not compromised commitment
to service: customer satisfaction with ERA-
affiliated sales associates is 98 percent,
according to ERA Customer Satisfaction Survey
data.
STAYING POWER: ERA
FRANCHISEES’ AVERAGE
TENURE with the brand is more than 20 years,
representing two renewals after an initial
contract.
ERA Real Estate’s broker-first philosophy
empowers ERA-affiliated brokers to build
their business their way. A commitment to
innovation—an integral part of the brand’s
DNA—means the ERA brand is always one step
ahead, preparing brokers and sales associates
to meet the future head-on.
12% 13% 15%
Bra
nd F
avo
rab
ility
Inte
nt t
o R
eco
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end
Bra
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enes
s
ERA Real Estate’s broker-first philosophy empowers ERA-affiliated brokers to build their business their way.
98%
20+