ERA Project Marketing Presentation for The...
Transcript of ERA Project Marketing Presentation for The...
ERA Project Marketing – Presentation for The Glades
30th July 2013, 11am
Hersing Hub Victory Hall
Location Map
Location Map
• Hotly contested
• 13 bids
• Capitaland,
UOL, FEO / FCL,
Sing Holdings
among those who
bid for site
• Hotly contested
• 11 bids
• Capitaland,
UOL, FEO, FCL,
Hong Leong /
TID, Allgreen,
Sing Holdings
among those who
bid for site
Project Information
Developer Sherwood Development Pte Ltd (Keppel Land & China Vanke)
Project Name The Glades
Location New Upper Changi Road
Expected Date of T.O.P 31 December 2017
Tenure Leasehold 99 years
Site Area Approx. 343,173 sq ft
No. of Units 726 Residential Units + 3 Shop Units
Architect P&T Consultants Pte Ltd
Landscape Architect Peridian Asia Pte Ltd
Interior Designer Index Design Pte Ltd
Project Unit Mix
Description No. of Units Strata Area (sq ft)
1 Bedroom 103 452 – 753
1 SOHO 55 474 – 527
2 Bedroom Compact 105 570 – 753
2 Bedroom 198 667 - 914
2 SOHO 33 581 – 688
3 Bedroom Compact 68 840 – 1055
3 Bedroom 118 990 – 1248
4 Bedroom 20 1281 – 1680
4 Dual Key 10 1378 - 1561
Penthouses 16 1916 – 2595
Total 726
Why choose The Glades?
To PIE
Location: Well Connected via Major Expressways
To PIE
To ECP
Source: www.streetdirectory.com
To ECP
By Road: *20 Minutes to the Places that Matter
East Coast Park
*8 minutes
*All driving times are estimated
CBD and
Marina Bay
*18 minutes
Paya Lebar
*12 minutes Orchard Road
*18 minutes
Tampines
*10 minutes
Changi Airport
*15 minutes
Location: Intersection of Life and Business by Rail
By Rail: MRT at Your Doorstep
By Rail: Next Stop: Expo
JUST 1 MRT STOP AWAY…
• Changi Business Park
• Singapore Expo
• Singapore University of Technology and Design
• Changi City Point
By Rail: Next Stop: Changi Airport
JUST 2 MRT STOPS AWAY…
• Changi Airport
• Direct line – No need to change train, luggage in tow
Transportation: Next Stop: Simei
JUST 1 MRT STOP AWAY…
• Changi General Hospital
• Refurbished Eastpoint Mall
By Rail: Next Stop: Tampines
JUST 2 MRT STOPS AWAY…
• Tampines Regional Centre
• Tampines Mall, Tampines One, Century Square
• Ikea, Courts, Giant (via shuttle bus)
• 71 hectare business hub launched in 1997
• Houses some of of the world’s leading companies, with tenants including
Honeywell, IBM, Invensys, Ultro Technologies, Xilinx
• Also home to major financial institutions such as DBS Bank, Citibank,
Credit Suisse and Standard Chartered Bank
Investment Potential: Changi Business Park
• Large area of CBP completed for mixed use in 2012
• Changi City is Singapore’s largest integrated business park development
which merges high quality business space with lifestyle elements of a retail
and hotel
• Changi City comprises of shopping centre Changi City Point, the 313 unit
hotel Capri by Fraser, and a business space tower ONE@Changi City
Investment Potential: Changi Business Park
• Slated to be the first university in the world to integrate the concept of
design and innovation as a common thread in research and engineering
• It will be the only university to be located in the eastern part of
Singapore when its permanent campus is completed by 2015
• The new campus will be operational in 2018
• Headed by Tom Magnanti, SUTD, Institute Professor and the former Dean
of Engineering at Massachusetts Institute of Technology (MIT)
Investment Potential: Singapore University of Technology and Design
• MIT and SUTD will also develop a major collaborative research centre
intended to be a hub of innovation in the field of design, securing a long-
term collaboration and be strongly linked to the educational programmes
at MIT and SUTD
• SUTD’s aspiration is for this center to become the best place in the world
to conduct breakthrough research to address the grand challenges facing
the world today.
Investment Potential: Singapore University of Technology and Design
• Tampines is one of Singapore's four regional centres (along with
Woodlands, Jurong East and future Seletar)
• A regional centre is a second-tier commercial zone after the main CBD
• Regional centres primarily serve at least 800,000 people in each region,
containing a collection of shopping malls and commercial facilities
Investment Potential: Tampines Regional Centre
• Tampines Regional Centre is the first and most established regional
centre in Singapore
• Tampines Regional Centre is the focus of commercial activity for the
eastern region
• Many major banks and insurance companies such as AIA, UOB, OCBC and
DBS have chosen to establish their presence in Tampines Regional Centre
Investment Potential: Tampines Regional Centre
• The seventh busiest international airport today, Changi Airport is a major
air hub in Asia
• Serving more than 100 airlines with over 220 destinations worldwide,
Changi Airport handled more than 51.2 million passengers in 2012
• Changi Airport employs 32,000 staff currently
•Terminal 4 ($1.3 billion) & Terminal 5 + supporting infrastrucuture (Size
alone is ¾ of total current facilities)
Investment Potential: Changi Airport
• Plentiful of employment from multiple commercial hubs nearby
• Influx of foreigners in the banking, info-technology, medical and
educational sectors
• Increase in pool of potential tenants
• Employment increased demand for homes potential price
appreciation & good rental yields
Investment: Benefits: Employment = housing demand
Investment: Benefits: Singapore Conducive for Business
Investment: Benefits: Singapore a haven for Investment
Investment: Benefits: Singapore a haven for Business
Investment: Benefits: Keep the Tenants Coming!
Investment: Benefits: Rents on the Rise
Investment: Benefits: Good Pool of Tenants = Good Rental Yield
Development Location Type Rental Size PSF
OPTIMA @ TANAH
MERAH
TANAH MERAH KECHIL
AVENUE 2 Bedroom $3,800 1,000 to 1,100 $3.45
OPTIMA @ TANAH
MERAH
TANAH MERAH KECHIL
AVENUE 2 Bedroom $3,800 700 to 800 $4.75
OPTIMA @ TANAH
MERAH
TANAH MERAH KECHIL
AVENUE 2 Bedroom $4,200 900 to 1,000 $4.20
OPTIMA @ TANAH
MERAH
TANAH MERAH KECHIL
AVENUE 2 Bedroom $4,300 900 to 1,000 $4.30
OPTIMA @ TANAH
MERAH
TANAH MERAH KECHIL
AVENUE 3 Bedroom $4,900 1,100 to 1,200 $4.08
OPTIMA @ TANAH
MERAH
TANAH MERAH KECHIL
AVENUE 1 Bedroom $3,300 500 to 600 $5.50
Source: URA
• Keppel Land Limited is the property arm of the Keppel Group, one of Singapore's largest multi-national
groups
• One of Asia's premier property companies, Keppel Land is recognised for its sterling portfolio of award-
winning residential developments and investment-grade commercial properties
• Keppel Land has an established track record for luxury projects
• Past projects include Reflections at Keppel Bay, Corals at Keppel Bay and Marina Bay Suites
Lakefront Residences The Luxurie Corals at Keppel Bay
Reputable Developer: Keppel Land
• Vanke is the largest residential real estate developer in the People’s Republic of China
• Business covers 53 cities in China
• In 2012, sales exceeded RMB 140 billion, the largest in the global real estate industry
• Has been put on Forbes’ 200 Best Small Companies List, Asia’s 200 Best Under A Billion
List, and Asia’s Fab 50 Companies List,
Wanhui Building (GuangZhou) No.5 Park (Beijing) Golden Mansion (Wuhan)
Reputable Developer: China Vanke
Development: Site Plan
Development: Site Plan
Development: Features
• Well spaced out units, most units
enjoy good views of either facing the
landed homes, lush landscape or
water areas
• Site is slightly elevated from ground
level
• Landscape designed by Peridian Asia
(Marina Bay Sands)
• Basement carpark
• Sheltered walkway direct from
development to bus stop or Tanah
Merah MRT
Development: Features
• Fully fitted units with appliances
from SMEG & Whirlpool
• Marble flooring provided for living
areas
• S.L.I.M wall system (Only for 1
Bedroom SOHO)
• Sliding Integrated Multi Function
(Patent)
• Other unique features to maximise
living spaces (TBC)
Development: Features
• Smeg is Italy’s largest privately
owned domestic kitchen appliances
manufacturer renowned worldwide for
its innovation, architectural style and
superb engineering
• Smeg is best known for its FAB range
of 1950s style, retro refrigerators that
have curved corners and come in a
variety of non-traditional colors and
patterns.
Development: Features
Whirlpool Corporation is a leader of
the $120 billion global home appliance
industry. Their appliances
are marketed in nearly every country
around the world.
Whirlpool manufactures appliances
across all major categories, including
fabric care, cooking, refrigeration,
dishwashers, countertop appliances,
garage organization and water
filtration.
The Whirlpool brand is the world's
No. 1 global appliance brand.
Amenities: Shop to your Heart’s Delight
• Tampines Mall
• Tampines One
• Century Square
• Changi City Point
• Bedok Point
• White Sands
• Refurbished East Point
• Upcoming Bedok Mall
Amenities: Abundance of Good Schools
• Temasek Primary School
• St Anthony’s Canossian Primary School
• Red Swastika School
• Yu Neng Primary School
• Victoria School
• Anglican High School
• Temasek Junior College
• Temasek Polytechnic
• ITE College East
Wow!
1 minute SHELTERED walk to
Tanah Merah MRT, gateway to
Expo MRT and Changi Airport
MRT!
But then, what’s the
SELLING PRICE ??
The Trilinq (LH99)
Jalan Lempeng
$1574 psf
Jade
Residences
(FH) Lew Lian Vale
$1592 psf
Midtown
Residences
(LH99) Upp Serangoon Road
$1479 psf
eCo (LH99) Bedok South Ave
3
$1410 psf
Sennett
Residence (LH99) Pheng Geck Ave
$1476 psf
Eight RiverSuites
(LH99) Whampoa East
$1306 psf
R Maison
(FH)
Sommerville
Walk
$1460 psf
8@Woodleigh
(LH99) Woodleigh Close
$1366 psf
Waterbank@Dakota
(LH99) Dakota Cres
$1714 psf
Kovan
Residences
(LH99) Kovan Road
$1410 psf
Centro Residences
(LH99)
Ang Mo Kio Ave 8
$1720 psf
Hillion
Residences
(LH99)
Jelebu Road
$1358 psf
Watertown (LH99)
Punggol Central
$1360 psf
*Source From URA/ERA
J Gateway (LH99)
Jurong East
$1500 - 1600 psf