ERA Landmark 2009 Marketing Presentation
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Transcript of ERA Landmark 2009 Marketing Presentation
© 2009 ERA Landmark Real Estate
• Montana Native, Bozeman resident since 1981• Strong ties to business & arts/culture community• Current community roles:
– Advisory Board, MSU College of Music– Director, Big Sky Western Bank– Advisory Board, Gallatin Valley Land Trust– Honorary Board Member, Bozeman Symphony
• Active in Real Estate Community since 1980• Broker/Owner, ERA Landmark Real Estate with
offices in Bozeman, Big Sky, Livingston and Clyde Park
• Owner, Intermountain Property Management & Montana Vacation Rentals
• Broker/Owner NAI Landmark Commercial
Robyn Erlenbush
We Live Here, We Love It Here…
We have a special affinity for this part of Montana, with its magnificent scenery, year-round recreation and
strong sense of history and community. Let us share our passion and knowledge of the area, along with our real
estate expertise, with you. We take great pride in representing all types of property, including secluded getaways, year-round residences, recreational parcels
and commercial investments.
Success & Excellence
ERA Landmark Real Estate strives to provide the definitive experience when selling or buying a home. Our expertise in geographic location, market trends and demographics offer a wealth of knowledge for the consumer. Our Realtors® specialize in residential properties and vacant land, resort homes and luxury homes. Our commercial associates provide expertise concerning all phases of commercial and business real estate. ERA Landmark professionals are at hand to smooth our client’s transitions.
Our highly trained Realtors® provide extra attention and service that selling property demands. ERA Landmark Real Estate brokers and sales associates are established leaders in their individual market places and have demonstrated success in their markets. These brokers and associates offer clients increased geographic exposure, referral activity and a targeted marketing program that reflects the highest property value.
This graph illustrates the origin of buyers involved with ERA Landmark’s 2008 Sales. Buyers are categorized based on the following:
– The local category includes buyers who are residents of Southwest Montana (residing locally a minimum of one year).
– The Montana category includes buyers who reside within the state but outside Southwest Montana at the time of sale.
– All other buyers have been categorized into state regions correlating to the time zones (Hawaii & Alaska included in Pacific) or into foreign countries.
Client Demographics-Bozeman & Big Sky
Central 5.3%
Foreign 2.4%Montana 7.1%
Pacific 5.9% Eastern 3.5%Mountain 11.8%
Local 64.1%
This graph illustrates the origin of buyers involved with ERA Western Land 2008 Sales. Buyers are categorized based on the following:
– The local category includes buyers who are residents of Southwest Montana (residing locally a minimum of one year).
– The Montana category includes buyers who reside within the state but outside Southwest Montana at the time of sale.
– All other buyers have been categorized into state regions correlating to the time zones (Hawaii & Alaska included in Pacific) or into foreign countries.
Client Demographics-Livingston & Clyde Park
Local60%
Bozeman9%
Montana4%
Eastern Zone4%
Central Zone10%Mountain Zone
5%Pacific Zone
8%
Southwest Montana In The News Bozeman and 4 other Montana cities ranked in
Top 25 Housing Markets for 2009 by Housing Predictor
Bozeman ranked #2 in Bizjournal’s America’s Top 10 “Dream Towns,” 2008
Livingston ranked #6 in a guide titled “101 Best Outdoor Towns: Unspoiled Places to Visit, Live & Play” released by The Countryman Press, 2008
Southwest Montana In The News
Livingston named in Budget Travel’s “10 Coolest Small Towns,” 2008
Big Sky named in Matador Trips’ “Top 10 North American Ski Resorts,” 2008
US News & World Reports named Bozeman #1 Best Place to Retire in 2007
Based on Sales Volume Sold by ERA Landmark Real Estate January through December 2008
Primary Residence – Buyer Origin
Central 2.4%
Local 70.9%
Mountain 11.0%Eastern 2.4%
Foreign 2.4%
Pacific 3.9%Montana 7.1%
Based on Sales Volume Sold by ERA Landmark Real Estate January through December 2008
Investment Property– Buyer Origin
Eastern 3.3%
Mountain 16.7%
Pacific 13.3%Montana 6.7% Central 3.3%
Local 56.7%
Based on Sales Volume Sold by ERA Landmark Real Estate January through December 2008
Second Home Market – Buyer Origin
Second Home - Location fo Buyers{Data Source: Sesame, from 1/1/2008-12/31/2008}
Local 7%
Foreign 7%
Montana 7%
Pacific 7%
Central 37%
Mountain 14%
Eastern 21%
Based on Sales Volume Sold by ERA Western Land Real Estate January through December 2008
Property Use ERA Western Land
Owner Occupied94%
Investment3%
Second Home3%
Expert Quality ServiceIn Southwest Montana, ERA Landmark Real Estate has become synonymous with success and excellence in the selling of upscale luxury and resort properties. Over the past 31 years, we have defined our reputation for expertise, integrity, quality and service. Our sellers of fine properties recognize our market knowledge and professionalism combined with our ability to listen and appreciate the uniqueness of their premier property.
ERA Landmark is a broker member of ERA's International Collection. The ERA International Collection is designed to showcase unique homes and luxury properties in the top 10 percent of the market and above. These distinctive listings receive special marketing attention and national exposure in efforts to attract appropriate buyers.
ERA International Collection
ERA Landmark Market Share
ERA Landmark is SW Montana’s leader in luxury sales closed with 35% of the closed transactions from January
through December 2008
Source: SW Montana MLS closed listing volume Area 1 & 2
ERA
Luxury Listings Sold Above $950,000
ERA Western Land Market Share
Source: SW Montana MLS closed listing volume Area 6 , 2008
Park County Residential Sales SF Under 1 Acre
ERA Western Land43%
David Viers & Assoc.1%
CB - Maverick17%
C21 - Payne2%
Aspen Real Estate3%
Out of area - 16 offices18%
Other - Livingston12%
Livingston Realty4%
ERA Landmark is also an affiliate of Who's Who In Luxury Real Estate. Who's Who recognizes an elite group of Realtors® and real estate firms from around the world who specialize in luxury properties. ERA Landmark Real Estate is proud to be a part of this prestigious directory and website
LUXURYREALESTATE.COM
Homes with a market value in excess of $850,000 may be promoted under this special label.
Who’s Who In Luxury Real Estate
Media Plan & Ad PlacementERA Landmark Real Estate prides itself on the creation of customized marketing plans that best promote each property and its unique attributes. Our marketing department has design, layout and internet expertise to offer the most innovative tools available.
ERA Landmark Real Estate Guide
Bozeman Chamber Community Guide
Bozeman Chamber Area Map
HomeSeekers Magazine
Specialty Publications & Newspapers
Bozeman Chronicle
Livingston Enterprise
Big Sky Weekly
Big Sky Journal
Internet Listing DistributionOne of the key obligations for ERA Marketing is to ensure your listings are viewed by as many consumers as possible. To that end, we have created an aggressive online listing distribution strategy to secure the most visible, effective and appropriate distribution channels. Your listings may appear on the following Web sites based on your property qualifications pertaining to its features:
Email Marketing
Monthly e-blasts to current and past clients to promote Real Estate News SW Montana News Featured Properties
Virtual Tours
Associate Internet ExposureMany of our Associates support personal websites
that provide additional exposure for their listed properties. These sites offer property searches through the Gallatin Association of Realtors®
Multiple Listing Service making it easy for potential buyers to locate the property of their dreams.
Potential out-of-area Buyers can also discover the many amenities that our area has to offer.
Full Color Real Estate Guides
Online Real Estate Guide
Image Ads
ERA Landmark – Main Street
ERA Landmark – Main Street offers an experience-based outlet for real estate related services. The inviting and
comfortable atmosphere provides large screen viewing of property for both local residents and vacation visitors. Full
real estate services are available.Additionally, residents and visitors will be able to
purchase tickets for many of our cultural activities and also get a glimpse of museum displays.
Community conference and gathering room
Displays on regional arts, culture & history
Client receptions, concerts, events and art-walks
The Gallery
Local “Treasures”• Arts Desk and Real Estate Concierge
• Cultural events, tickets and information
ERA Landmark – Main Street
• Arts
• Fishing
• Golf
• Hiking
• Scenic Drives
• Skiing
Regional Information Cards
ERA’s Buyer’s Protection Plan provides worry free home ownership for the first year. For a little more than $1 per day, buyers can be assured that unforeseen repairs are covered.
Buying a home brings a lot of uncertainty. The older a mechanical system is, the greater chance of it breaking down. Even new equipment can be faulty and costly to repair. A Home Protection Plan can offer:
• Savings. One low deductible per service call instead of paying the full cost of repairs.
• Security. Your customer doesn't have to worry about paying for costly repairs if a breakdown occurs.
• Convenience. A network of local, professional technicians are available through a toll-free, 24 Hour Customer Service Hotline.
Affordable Home Warranty
Benefits of the ERA Sellers Security® Plan
Relocating Professionals who have a former residence to sell will benefit from:
• National and International referral network
• Guaranteed sale and closing date
• Our Equity Advance Program
• Increased buying power
• "Trade-In" Option for your buyer
• and Peace of Mind
ERA Sellers Security Plan
Apply on-line or call our Local Loan ProfessionalGregory Kamplain @ 1-406-556-5046
Wells Fargo Home Mortgage
1807 W. Dickerson, Suite A, Bozeman, Montana1807 W. Dickerson, Suite A, Bozeman, Montana888-871-7856888-871-7856
Property Management
Affordable selections
From Bozeman to Yellowstone
Availability year-round
Fully furnished
Offering housekeeping and catering
MontanaVacation.com
Welcome to BozemanRental.com, your source for Corporate Housing and Long-Term Rentals. We provide furnished and unfurnished units to suit all of your rental needs. Please email or call us if you have questions about any of the rentals, or if you would like to set up an appointment to view one or more of the listings.
Wendy Freeman Eva Elzey
Intermountain Property Management, Inc.,is a division of ERA Landmark Real Estate
BozemanRental.com
Holly Wilson
Diane “Peanuts” Money
Corporate Relocation Manager
Kelly Lawlor
Marketing Coordinator
Sannah Brandt
Financial Coordinator
Jenny Burrows
Technology Coordinator
Meet The Staff
Lindsey Reznicek
Big Sky Office Manager
Kathryn Bornemann
Livingston Client Services
Tracy Bragg
Livingston Office Manager
Jessie Sarrazin
Livingston Client Services