Equipping Marketing Teams to Appreciate, Apply and Amplify Sustainability Priorities in Their Work
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Transcript of Equipping Marketing Teams to Appreciate, Apply and Amplify Sustainability Priorities in Their Work
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Ricardo Caceres
Coca Cola
@CocaCola
Equipping Marketing Teams to
Appreciate, Apply and Amplify
Sustainability Priorities in Their Work
#SB16SD
#ActivatingPurpose
Omar Rodriguez-Vila
Georgia Tech
@georgiatechbsch
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C R O S S I N G T H E B R I D G E S
CROSSING THE BRIDGES
Sustainable Brands San Diego - 2016Omar Rodriguez Vila – Georgia TechRicardo Caceres – Coca-Cola
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C R O S S I N G T H E B R I D G E S4
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Marketing
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C R O S S I N G T H E B R I D G E S
For those that love details…
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C R O S S I N G T H E B R I D G E S
Chapter 1
Overcome Barriers and Appreciate
Chapter 2
Take the Decision to Apply
Chapter 3
Promote Execution and Amplify
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C R O S S I N G T H E B R I D G E S
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C R O S S I N G T H E B R I D G E S11
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C R O S S I N G T H E B R I D G E S
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C R O S S I N G T H E B R I D G E S
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C R O S S I N G T H E B R I D G E S