Big Data at Work by Anurag Shrivastava

* 

Orley Ashenfelter American Economist

Bordeaux

1989

Abū ʿAbdallāh Muḥammad ibn Mūsā al-Khwārizmī[note 1] (Arabic: عبداهلل محمد بن موسى ‎), b 780 d 850اخلوارزمي

Intuitive and experiential expertise is losing out time & time again to number crunching

* 

Sensors Storage Social Attitude

Phase 1 Phase 2 Phase 3

Internet & Dot.com

Smart Device and App Phone

Mobile Wallet & NFC Payments

Control & Choice Anywhere, anytime

Cashless and Ubiquitous

Acquire

Grow

Retain CUSTOMERS

Data Engineering & Processing

(Hadoop/Hive)

Data Science ( R )

Data Driven Decision Making

at Multiple Touch Points

*  Hadoop for storing data

*  Map/Reduce for Parallel Processing

*  R for Statistical Algorithms

*  Several Open Source Monitoring tools

*  Hive for querying Hadoop data

*  SAS (In near future)

*  Cognos (In near future)

*  Unica for Real-time marketing

Hadoop (Batch Processing)

Netezza (EDW)

Unica

Cognos

SQL

HQL

SAS

R

Cassandra (In Memory Data

Grid)

API

Data Driven

Decisions

* 

References

* Super Crunchers: Why Thinking-By-Numbers is the New Way

To Be Smart by Ian Ayres

* Bank 2.0: How Customer Behavior and Technology Will

Change the Future of Financial Services by Brett King

* The Economist: Intelligent Life Magazine May/June 2013

* Customer Analytics for Dummies by Stephanie Diamond and

Marygrace Bateman – IBM Limited Edition

* Computer Science Corporation Website

* Analyzing the Analyzers - An Introspective Survey of Data

Scientists and Their Work By Harlan Harris, Sean Murphy,

Marck Vaisman