Evaluation QuestionTwo

How effective is the combination of your main product and ancillary texts?

Synergy• Synergy is when artists make music videos to connect to

their songs but as well as that, artist also tend to create many different media products to help build/maintain their brand identity. Also, synergy can act as a link, for example, link between a music video and digipak cover.

• It is important because it help it helps artists to spread their brand to a wider audience, because many distribution channels are created.

• Examples would be a digipak, magazine, and other products like fragrances, stationary, clothes and more. These all promote artists music.

Synergy I used• Colours – The change of the colour of the

costumes during the music video, emphasises the importance of our colour scheme, which is reciprocated through my ancillary work.

• Clothes – The artists are wearing the same kind of urban clothes through out the music video and the ancillary.

• Simplicity – There is theme of simplicity that runs throughout the products (lack of effects, lack of complexity, lack of colours).

Compared to real examples

•Wretch 32 – Wretchrospective

One real example I can use is ‘Wretch 32 – Wretchrospective’, which is a good urban example of synergy. This artist is in a similar genre to my artists, so this is a good one to use as it will have some similarities to my products.

Successful?• I think the colour synergy was the most

noticeable.• This is because a key part in the music video

is were there is a colour clothes change, and this supports the black and white colour scheme.

• Audience feedback has shown me that this is correct, and that is a good use of synergy and it relates to my genre.