Executive Programme in Sales and Marketing (EPSM)

Institute -Indian Institute of Management CalcuttaCertificate -Executive Programme in Sales and marketingDuration -1 yearCourse Structure No. of Hours on the platform: 180 hours1 Campus component 7 daysStudio Location -KolkataProgramme Directors -Prof. Krishanu Rakshit and TBA

Programme DescriptionThe Program is specially designed for individuals wishing to pursue a career in Sales & Marketing.The program provides basic understanding of contemporary approaches to acquiring, retainingand growing business with various stakeholders in the market in an efficient and effectivemanner. The Program would help participants in developing broad understanding of emergingSales & Marketing frameworks and their relationships with other business functions to grow inthe market and will also focus on cutting edge issues concerning sales and marketing practicesincluding brand, services, distribution channel management and people management issues. Theprogram faculty will focus on synergy between in-field practice and in-class learning. Theprogram would also provide opportunities for specialized focus on Sales Management forPharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.The program will help the participant to Understand & identify the challenges in todays market place Understand the Conceptual frameworks in sales and marketing Understand Customer and Market Orientation for business success Understanding the roles and responsibilities of a manager dealing with sales and/ormarketing Be able to learn how to manage, motivate and lead sales and marketing teams Understand the fundamentals of channel design and development

Program Objectives Premier certification from IIM Calcutta Career EnhancementCore Value Recognized Certification from the foremost B School in the country Learning from the best faculty in India and Industry Experts Case studies and simulations Continue earning while you gain a high quality Certification and improve eligibility for betterjob profiles with a recognized certification Library Access Alumni membership of IIMC present globally - which has its own sets of advantages foridentity, brand value, and marketability of the participants

Eligibility Applicants should be working professionals / self-employed. Graduates / Post Graduates recognized by UGC/AICTE in any discipline with min. 50% marks[aggregate - considering results of all years (e.g. 3 or 4 together)] in either or bothGraduation / Post Graduation. Minimum 2 years of work experience (full-time paid employment) post completion ofGraduation as on Application Closure Date. Selection will be based on entrance testSelection Criteria Applications with Credentials & Corporate Nominations followed by an Entrance Test.

Course Content Course Title HoursLevel 1: General Management for MarketingModule 1: Fundamentals of Management 21Module 2: People Skills for Sales & Marketing Professionals 12Level 2: Specialized Modules in MarketingModule 3: Marketing Management 30Module 4: Market Research 15Module 5: Consumer Behaviour 12Module 6: Sales & Distribution Management 15Module 7: Product , Brand & Services Management 24Module 8: Marketing Strategy 15Module 9: Integrated Marketing Communications 21Module 10: International Marketing 15Total 180Pedagogy The pedagogy will be highly interactive. It will leverage use of technology and will consist of a judicious blend of lectures, real life case studies, quizzes, and assignments.

Faculty The IIMC faculty includes a blend of academic excellence and Top management industry experience. IIMC also engages faculty from top international B-schools.Study Materials Standard course books and Cases will be provided by IIMC.Campus Visit For 7 days. Attendance is mandatory.Evaluation MethodologyWritten Tests Assignments Online Exam Others.Participants are evaluated on the basis of examinations for all the courses. Participants will begiven any one of the following grades: Excellent; Good; Average; or Poor. The cut-offmarks for the grades will be revealed but not the actual marks obtained. Those getting not morethan two Poor grades will get a Certificate of Successful Completion of the programme and thecourse-wise grade list will be mentioned in the certificate. Those getting more than two Poorgrades will get a Certificate of Participation in the programme and the grade list will not be mentioned in the certificate.Certification IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the programmesuccessfully. Giving feedback is an integral part of the completion requirements of the programme.Possible career options No Placement Assistance will be provided. IIMC certification and Alumni network enables participants for a better career.

Application Fee INR 2,000/-Programme Fee INR 1,60,000/-Service Tax @ 12.36 % INR 19,776/-Registration Fee (inclusive of Tax) INR 4,000/- + 494/- S.T.TotalINR 1,86,270IIMC invests a lot to maintain high quality of program delivery. The student fee includes all thecourse material which is books, simulations and cases, certification and alumni membership for IIMC.Campus Fee is additional is INR 35,000/- plus applicable taxes, to be paid directly to IIMC.Current prevailing Service Tax rate of 12.36% has been taken. Any variation in the service tax rateof 12.36% shall be to student account.Installment Structure 1st Installment As per Offer Letter Total: INR 77,528/-(Program Fee: INR 65,000/- + INR 8,034/- (S.T.)Registration: INR 4,000/- + INR 4,000/- (S.T.))2nd Installment 12th July, 2015 INR 61,798/- (INR 55,000/- + INR 6,798/- (S.T.))3rd Installment 5th October, 2015 INR 44,944/- (INR 40,000/- + INR 4,944/- (S.T.))Installment amounts inclusive of taxes. Does not include campus fees.Programme Price

Programme Class ScheduleThursdays 6:45 PM 9:45 PM; Sundays 3:30 PM 6:30 PMFrequency Level 1 Twice a Week;Level 2 Once or Twice a Week (depending on the module)Proposed Timelines Sales Cycle Start Date 13th February, 2015Sales Cycle End Date 24th March, 2015Last Date of Entrance Test 25th March, 2015 (if required)Final Application Submission to IIMC 26th March, 2015Selection List Date 5th April, 2015Last Date for Payment of 1st installment 19th April, 2015Technical Training & Academic Briefing 23rd April, 2015Class Start Date 26th April, 2015Campus Dates To be declaredPlease note that batch size is limited and admission will be granted on first-come basis.How to Apply Online through Hughes Enrolled CentersProfile & DocumentationGraduation Mark sheet & all experience Documents