EPPM 2014 Media Guide · EPPM magazine is a shop window for Europe’s machinery and materials...

EPPM 2014 Media Guideprint | online | digital

SHOWCASING EQUIPMENT, MATERIALS AND SERVICES FOR THE EUROPEAN PLASTICS INDUSTRY FOR 16 YEARS

EPPM Media Kit 2014 QUARK8_Layout 1 08/01/2014 12:19

About EPPMEPPM is published by Rapid News Communications Group, aninternationally recognised market leader in publishing, exhibitions andwebsites for the plastics industry. European Plastic Product Manufacturer(EPPM) is the sister publication to British Plastics & Rubber (BP&R),Medical Plastics News (MPN), Middle Eastern Plastics and the world-renowned Interplas and Mediplas exhibitions.

We know a thing or two about the plastics industry in Europe — who the key companies are, andthe people within them who make the buying and purchasing decisions. Now in its 16th year,EPPM magazine has never been better placed to work with your company to support you in yourmarketing activity in 2014. Put simply, we can help you sell more of your products and services tothe European plastic manufacturing industry.

2013 was a year of investment for EPPM. Investment in our circulation and BPA Audit, our newwebsite eppm.com, and plastrep.com our new global plastic industry directory. In 2014, yourcompany can reap the benefits of this investment with the best possible marketing platforms foryour advertising spend.

Editorial Coverage in 2014 Show Previews with Bonus CirculationThe Fakuma exhibition, taking place in Germany between 14th-18th October is the pre-mier exhibition in Central Europe in 2014. EPPM will once again help our readers and ad-vertisers to maximise their time at Fakuma. We plan two previews, the first in ourSeptember issue, setting the scene for the show, and an onsite October show issuewhich will be sent out ten days before Fakuma and widely distributed during the courseof the exhibition. All advertisers in our September preview and October show issue will enjoy a bonuscirculation with a 40,000 distribution of the October digital issue to buyers and specifiersin the plastics industry in Europe and the Middle East.

Interplas is the focal point of the UK plastics industry every three years, showcasing theleading companies supplying the UK plastics industry. EPPM will run a preview to theshow in our September issue focusing on European suppliers at the exhibition.

MachineryEPPM magazine is a shop window for Europe’s machinery and materials suppliers.Each issue profiles the latest new products and services being launched into theindustry and presents suppliers with the ideal environment to sell their products tothe key European processors.

The machinery section opens with a selection of general product news stories ofaround 300-350 words in length, on machines, equipment, software, services andancillaries for all processes in the industry. The majority of articles in EPPM havespace for at least one or two hi-resolution images of the product beingdescribed. We also particularly welcome case studies in the machinerysection.

FeaturesSupplementing product news is the issue feature. This is a dedicated sectionfor one specific type of machinery, varying with each edition.

SpotlightsRunning throughout the magazine as a ‘theme’ to the issue, the spotlights alsohone in on one type of machine or process.

MaterialsThis section follows a similar format to the above, but is dedicated to new grades,additives, masterbatches, composites, compounds and engineering plastics. Mostarticles are around 300-350 words plus one or two images. Case studies, Q&As,technical articles and market reports are all considered for inclusion here.

Application ShowcaseThis new section has been designed based on feedback from our readers, whohave requested a regular focus on the major markets for plastic processors.

New for 2014: Process OutlookAn in-depth report on new trends in the major plastic processes, with contributions,opinions and forecasts from key players in each sector.

MPNALL MEDICAL, ALL PLASTICS

For editorial, contact David Gray For advertising, contact Lucinda NichollsTel: +44 (0)1244 680 222 Email: [email protected] Tel: +44 (0)1244 680222 Email: [email protected]


2014 Feature Programme

MACHINERY

Feature

Jan/Feb March April/May June July Aug/Sep October Nov/Dec

Testing & Inspection

RecyclingEquipment

Moulds &Tooling

TemperatureControl

Printing &DecoratingEquipment

Automation &Robotics

Materials Handling

InjectionMoulding

Pipe & ProfileExtrusion

Materials Handling

Blow Moulding

InjectionMoulding

Testing &Inspection

Film & SheetExtrusion

CompoundingLines &

EquipmentRecyclingSpotlight

MATERIALS

PROCESS OUTLOOK

Feature EngineeringPlastics

Masterbatch &Additives

Biopolymers Composites TPEsSpecialisedAdditives

PurgingCompounds

Biodegradables

Feature InjectionMoulding

Film & SheetExtrusion

Compounding Thermoforming RecyclingPipe & Profile

ExtrusionConverting Blow Moulding

APPLICATION SHOWCASE

HouseholdProducts

Construction & Infrastructure

Packaging Electronics Solar FilmMedical

ApplicationsCaps &

ClosuresAutomotives

EXHIBITIONS

Editorial Deadline 24th January 25th February 29th March 26th May 4th July 15th August 12th September 25th October

Advertising Deadline 31st January 4th March 4th April 2nd June 11th July 21st August 19th September 1st November

Show Issue with bonus circulation The Fakuma exhibition (14th-18th October), is the premier exhibition in Central Europe in 2014. We plan twopreviews: one in our September issue, setting the scene for the show and one in the October show issuewhich will be sent out ten days before Fakuma and widely distributed at the exhibition. All advertisers in ourSeptember and October issues will enjoy a bonus circulation at no additional cost with a 40,000 distributionof the October digital issue to buyers and specifiers in the plastics industry in Europe & the Middle East.

Interplas (30th September to 2nd October) is the focal point of the UK plastics industry every three years, show-casing the leading companies supplying the UK plastics industry. EPPM will run a preview to the show in ourSeptember issue, focusing on European suppliers at the exhibition.

SeptemberPreview

Preview

OctoberPreview &

Onsite Issue

visit our website at www.eppm.com



So how can you get involved with our Fakumapreviews and raise your company’s profile in the eyesof our readers across Europe?

Preview EditorialWe are keen to receive your press release of 300-400 words which tells our readers what tolook out for on your stand at Fakuma. Please send the press release to our Editor as a worddocument, accompanied by one or two 300 dpi images to help illustrate the piece. Don’t forgetto include your stand and hall number.

As we will be publishing quite a number of press releases from Fakuma exhibitors, if you wouldlike your release to stand out on the page and over-shadow the competition, please add a highquality logo to your release, and for a modest cost of just £180, we will add your logo to yourpress release.

When you send your press release, don’t forget to confirm if you would like to include your logo.

The Fakuma exhibition, taking place 14th-18th October in Germany is the premierexhibition in Central Europe in 2014. EPPM will once again help our readers andadvertisers to maximise their time at the show. We plan two previews, the first in ourSeptember issue, to set the scene for the show, and a second preview in our onsiteOctober show issue which will be sent out ten days before Fakuma, and widelydistributed during the course of the exhibition.

As an advertiser, to enable you to maximise on the opportunity to invite our readersto your stand, place an advertisement in our September and October issues andboth advertisements will appear in our October digital issue.

To add value to this advertising spend, the October digital issue will enjoy a bonuscirculation at no additional cost, as we will send this special Fakuma edition to thecombined databases of our group’s plastics magazines and exhibitions, amountingto 40,000 buyers and specifiers in the plastics industry across Europe and theMiddle East.

Interplas is the focal point of the UK plastics industry every three years,and showcases the leading companies supplying the UK plasticsindustry. EPPM will run a preview to the show in our September issuefocusing on European suppliers at the exhibition.

Invite visitors to your stand with HTML e-blastEPPM offers you the opportunity to invite our European database of buyers and specifiers — all17,845 of them — via HTML eblasts to your stand at Fakuma. The rate card cost for this serviceis £1,200, but if part of an overall marketing program with EPPM, we would be pleased to offeryou a package discount. You can either provide us with your own HTML to be mailed out, or atno extra cost, our design team can produce an HTML mailer to suit your needs.

eppm.com websiteEPPM’s new website was launched in March 2013 to universal acclaim; readers andadvertisers alike enjoy its modern look and up-to-date industry news. Weekly news broadcastsdrive readers to our site, and combined with click-throughs from search engines we enjoy justunder 100,000 visitors per annum from over 38 European countries. When planning your 2014Fakuma marketing campaign, don’t forget to talk to us about the opportunities available forbanners, MPUs and logos/hotlink promotions to attract visitors to your stand.

Show Initiatives and Marketing Opportunities


Job Function


Circulation BreakdownEPPM continues to invest heavily in its circulation development, but what is the point in claimingthe highest quality circulation if you don’t have an independent audit to prove it? So, in 2012 wecommissioned the BPA, the world’s leading and most stringent magazine auditors to verify ourprinted circulation. Of course our magazine’s circulation is just one element of EPPM’s fulldistribution, as many of our readers prefer to read our title as a digital edition having registeredonline on our website or having received a registration request and digital copy by e-mail.

Our BPA audit certificate confirms that EPPM sends out 6,000 printed magazines per issueand each issue is 100% requested by its registered reader. This 6,000 printed copy circulationis the largest requested circulation of any other pan-European magazine in the plasticsindustry and this requested figure is over a third larger than our nearest competitor.

The following figures confirm the diverse distribution of EPPM’s printed magazines across theEuropean plastics industry. Our audit also confirms that we have targeted a high percentage ofindividuals in senior management — the ones who hold the purse strings, make the strategicbuying decisions and sign the final purchase order.

EPPM in Print - 6000 copies (BPA Audited)Our BPA audit confirms that EPPM send out 6,000 printed copies per issue to 100% ofregistered readers in 35 countries across Europe.

Company ActivityAgricultural Products 97

Automotive & Transportation 738

Building 516

Consumer Products 1126

Medical & Pharmaceutical 470

Other 1653

Packaging 1297

Toys, Sport, Leisure 103

GRAND TOTAL 6000

Corporate Management 2077

Design Engineering 324

Manufacturing 216

Other 729

Plastic Engineering 186

Product Design & Development 596

Production Management & Process Control 509

Purchasing 251

Quality Assurance 130

Technical Management 982

GRAND TOTAL 6000

Circulation by job function Readership by company activity

Print copies (100% requested registered readers across Europe) 6,000

Email broadcast digital magazine circulation per issue 17,845

Distribution - through email broadcastEPPM has built up an extensive 17,845 emaildatabase targeting decision makers across theEuropean plastics industry. On publication ofeach of our 9 issues across the year we emaila digital edition of our latest issue to thisdatabase, further enhancing the reach of youradvertising message.

Utilising 16 years of market researchOur email database has been built andrefined utilising sixteen years of marketresearch and incorporates accessregistration on our former web site,circulation development using email, telephone andpostal contact, supplier databases and exhibition attendees. Though not part of our BPA auditthe following pie chart gives you an insight into the regional split of our digital readers.

EPPM Digital Magazine Distribution by region

Summary of EPPM magazine’s distribution

Central Europe

Eastern Europe

Rest of the World



Print rates & data Digital & online

Ad Shapes (height x width)

Full PageType Area 320mm x 220 mmTrim 340mm x 240mBleed 346 mm x 246mm

1/8 Page Vertical107 mm x 75 mm

1/8 Page Horizontal75 mm x 107 mm

1/2 Page Vertical 320 mm x 107 mm

1/4 Page Vertical240 mm x 75 mm

1/4 Page Regular156 mm x 107 mm

1/4 Page Column320 mm x 51 mm

1/4 Page Strip70 mm x 220 mm

1/2 Page Horizontal156 mm x 220 mm

1/3 Page Strip106 mm x 220 mm

1/3 Page Square150 mm x 162 mm

Junior Page235 mm x 164 mm

Can bleed outside and bottomedges

PRINT RATES1X 3X 6X 9X

£ € $ £ € $ £ € $ £ € $

Front Cover Package (includes full page advertorial) £5,258 €6,204 $8,308

Double Page Spread £5,748 €6,782 $9,082 £5,460 €6,442 $8,626 £5,186 €6,120 $8,194 £4,926 €5,812 $7,784

Full Page £3,034 €3,580 $4,794 £2,880 €3,398 $4,550 £2,734 €3,226 $4,320 £2,596 €3,064 $4,102

Junior Page £2,620 €3,092 $4,140 £2,490 €2,990 $3,934 £2,366 €2,792 $3,738 £2,242 €2,646 $3,542

Half Page £1,900 €2,242 $3,002 £1,806 €2,132 $2,854 £1,716 €2,024 $2,712 £1,630 €1,924 $2,576

1/3 Page £1,592 €1,878 $2,515 £1,512 €1,784 $2,388 £1,436 €1,694 $2,268 £1,364 €1,610 $2,156

1/4 Page £1,282 €1,512 $2,025 £1,218 €1,438 $1,924 £1,158 €1,366 $1,830 £1,100 €1,298 $1,738

1/8 Page £1,076 €1,292 $1,700 £1,022 €1,206 $1,614 £ 972 €1,146 $1,536 £926 €1,092 $1,464

Artwork file specifications1) Preferred file format: pdf, eps, tiff or jpeg. 2) Resolution: 300 dots per inch @ 100% scale. 3) If possible ‘outline’ fonts. 4) Quark documents: please include allfonts and linked images. 5) PDF files: please ensure fonts are embedded before creating the file.

Position Cost perAnnum

Homepage Banner £3,205

Run of Site Banner £1,066

Homepage Logo £964

Run of Site Logo £680

MPU (Mid Page Unit) Homepage £3,914

MPU Run of Site £1,854

Custom Design Email Broadcast £1,235

Select Feature Box per 4 weeks £964

Size of Advert

728 x 90 pixels

205 x 90 pixels

300 x 250 pixels

Weekly ‘Select’ NewsletterOur weekly ‘Select’ newsletter is sent out

every week to our European database of 17,845buyers and specifiers in the plastics industry. Youcan take advantage of this key marketing vehiclein two ways:Banner Advertising: three horizontal and onevertical (subject to availability, price on application.)

Online Showcase Article:looking for aguaranteed way of getting your company newsout to the market? Then look no further than aShowcase Article. First published on eppm.com,over a four week period this editorial item willfeatured on our weekly newsletter, drivingreaders to your story: the cost is £460.

Email BroadcastsOne of the most cost effective ways to

get your sales message out to the Europeanplastic manufacturing industry is through emailbroadcast. EPPM magazine can offer you anaudience of 17,845 and we can either dispatchyour own HTML, or we can create a bespokedesign at no additional charge. The cost to reachthis sizeable audience per broadcast is £1,500.

(A 20% surcharge will be added to guaranteed & special positions)


eppm.comeppm.com was part of Rapid News Groups investment in EPPM in2013. The new site has a fresh layout with a proven editorial formatadopted elsewhere in our group, designed to be the perfect platform todisplay the latest news and views in front of just under 100,000 visitorsper year from the European and Global plastics industry. Working handin hand with our weekly news email broadcast the new website utilisesevery opportunity to help you get your sales message over to its visitors.Please read on for a rundown of what’s on offer.

News and product sectionsOur website covers the very latest industry news stories as they break, with regular dailyupdates. We display headline stories in an easy-to-digest format on the homepage. All othernews and product stories will be found in relevant sections across the website, so visitors willnever be more than a click away from what they are looking for. Whether it’s a short visitbetween meetings or a more detailed search through our directory, our new site will be theultimate tool to boost their process.

Plastrep.com — a new global directory Also new in 2013 was EPPM new directory, Plastrep.com. eppm.com is an entry point to thisglobal directory, designed to play host to companies at every end of the supply chain,including producers of raw materials, manufacturers of machinery and equipment for everymajor process, as well as distributors and agents, consultant services and event organisers.The site is designed for quick and simple sourcing of a local product or supplier — whereverthe user may be based.

A world of tweetsIt’s official — twitter has reached the plastics industry in a big way, and eppm.com has fullyembraced this digital form of communication. We have established a strong community ofprocessors and suppliers, who use our twitter feed as a forum for exchanging ideas, andalerting colleagues of the latest developments – all of which will be featured in full view on thehomepage of our new website. If you have something to contribute to this expandingcommunity and you've got news to broadcast on twitter, simply tweet us @eppm_magazineand we'll get your message seen by our multitude of followers and on our website.

Industry events listingsHow many times have you been in a meeting and no one can remember the exact dates of animportant event? That’s why eppm.com features an events listing section, so visitors to the sitecan use it to plan their year ahead.

Advertising opportunities on eppm.comWe took a fresh approach with the size, shape and position of the advertising opportunitieswith our new web site. Rather than asking advertisers to present their sales message in a staticbanner we made available new positions almost four times the size, and with the new (almostsquare) MPU (Mid-Page Unit) we offered an advertising position five times the surface area ofprevious ads. And for those companies who wish to retain the more traditional logo/hotlinkapproach we have catered for them also, but we’re offering twice the space in comparisonwith the old site for the same price.

A word or two about MPUs (Mid-Page Units)We have already mentioned the size benefits of a MPU position on our new web site, but thestand out benefit is a captured audience every time a visitor sees your advert. So eitherthrough your own design team or with the support of ours (at no extra cost), you can presentyour company’s sales message through a multi-framed animated gif, giving you a far betteropportunity to get your message across and encourage the visitor to click through to your siteto find out more.

Banner advertising The headline banner on any website is always the first position to catch the eye when loggingon, but so often web designers forget that it disappears when visitors scroll down the page.We have solved that problem with our new site by also introducing banners at the foot of thepage. Advertisers can now either secure a position at the top or bottom of the page — or both!It’s not rocket science, but it gets you noticed.



Rapid News Communications GroupCarlton House, Sandpiper Way, Chester Business Park, Chester CH4 9QE

Editor David GrayTel: +44 (0)1244 680222

Email: [email protected]

Advertising Manager Lucinda NichollsTel: +44 (0)1244 680222

Email: [email protected]


EPPM 2014 Media Guide · EPPM magazine is a shop window for Europe’s machinery and materials...

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