Media Kit

General Press Release

Event Press Release

Media Advisory

Pitch Letter

Brochure

Obesity Stats Factsheet

Healthy Eating Tips Factsheet

Generic brands are just as healthy and are cost efficient.

WWWhhhaaattt’’’sss TTThhheee DDDiiiffffffeeerrreeennnccceee???

FOR IMMEDIATE RELEASE: February 22, 2012 Contacts: Jasmine Sams (912) 665-2030 Email: jap2pr@gmail.com

What’s the Difference?

Mass Communications Department 3219 College St. Savannah GA, 31404

Generic brands are just as healthy and are cost efficient.

Savannah State University Students Take to the Streets to Make a Difference in the Fight Against Child

Obesity

On Saturday, February 25 four Savannah State University Mass Communications students, take their

“What’s the difference?” Campaign out into the Savannah community. From 11am-3pm, armed with

helpful hand-outs, going door to door, the “What’s the Difference?” Campaign challenges the families of

Savannah to purchase healthy generic options in an effort to lower the growing rate of child obesity.

Coupons and chances to win Kroger gift certificates to get families started down a healthy path will be

given out also.

“Our campaign shows the families of Savannah that eating healthy can be cost effective and it is crucial

in saving the quality of life for the next generation”, says Patrice Rogers, one of the group members.

Jasmine Sams, Ashleigh Bing, Patrice Rogers, and Pya Langley, make up the PRSSA Bateman Case Study

Competition group, JA(P)^2 (squared). The United Way is serving as this year’s competition client.

About “What’s the Difference? “Campaign

The “What’s the Difference?” campaign is to increase awareness of the effects of obesity amongst the

citizens of Savannah, GA. The campaign places emphasis on the cost effectiveness of generic foods

against the leading brands and challenges parents and children to find the difference. Our research

showed that in our community the #1 is buying healthy food that is not costly.

About Bateman Case Study Competition

Established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman,

APR, it challenges teams of students to research, plan, implement and evaluate a public relations

campaign for an actual client. More than 75 teams enter the competition each year, giving students real-

world experience that can translate to resume additions, portfolio pieces and even jobs

About PRSSA

The Public Relations Student Society of America (PRSSA) is an organization for students interested in

public relations and communications. PRSSA is made up of more than 10,000 students and advisers

organized into 300 plus Chapters in the United States and one in Argentina. PRSSA is headquartered in

New York City, and led by a National Committee of PRSSA and PRSA members.

###

FOR IMMEDIATE RELEASE: February 22, 2012 Contacts: Jasmine Sams (912) 665-2030 Email: jap2pr@gmail.com

What’s the Difference?

Mass Communications Department 3219 College St. Savannah GA, 31404

Generic brands are just as healthy and are cost efficient.

Savannah State University Students Take it to the Streets to Make a Difference in the Fight Against

Obesity

On Saturday, February 25 four Savannah State University Mass Communications students, take their

“What’s the difference?” Campaign out into the Savannah community surrounding the Gwinnett street

Kroger. From 11am-3pm, armed with helpful hand-outs, going door to door, the “What’s the

Difference?” Campaign challenges the families of Savannah to purchase healthy generic options in an

effort to lower the growing rate of child obesity. Coupons and chances to win Kroger gift certificates to

get families started down a healthy path will be given out also.

“Our campaign shows the families of Savannah that eating healthy can be cost effective and it is

crucial in saving the quality of life for the next generation”, says Patrice Rogers, one of the group

members.

Jasmine Sams, Ashleigh Bing, Patrice Rogers, and Pya Langley, make up the PRSSA Bateman Case Study

Competition group, JA(P)^2 (squared). General Mills is the competition’s sponsor and the United Way

is serving as this year’s competition client.

The “What’s the Difference?” campaign is to increase awareness of the effects of obesity amongst the

citizens of Savannah, GA. The campaign places emphasis on the cost effectiveness of generic foods

against the leading brands and challenges parents and children to find the difference. Our research

showed that in our community the #1 is buying healthy food that is not costly.

Established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman,

APR, it challenges teams of students to research, plan, implement and evaluate a public relations

campaign for an actual client. More than 75 teams enter the competition each year, giving students

real-world experience that can translate to resume additions, portfolio pieces and even jobs.

The Public Relations Student Society of America (PRSSA) is an organization for students interested in

public relations and communications. PRSSA is made up of more than 10,000 students and advisers

organized into 300 plus Chapters in the United States and one in Argentina. PRSSA is headquartered in

New York City, and led by a National Committee of PRSSA and PRSA members.

###

FOR IMMEDIATE RELEASE: February 23, 2012 Contacts: Patrice Rogers

(404) 644-7159 Email: jap2pr@gmail.com

What’s the Difference?

Mass Communications Department 3219 College St. Savannah GA, 31404

Generic brands are just as healthy and are cost efficient.

Go Generic for Health: “What’s the Difference?” Campaign

Who: PRSSA Savannah State University Chapter, JA (P)^2 Bateman Case Study competition

group

What: “What’s the Difference?” Campaign

Where: Downtown Historic District (covering areas between Park and Gaston from Lincoln to

East Broad)

When: Saturday February 25, 2012, 11am-3pm

Why: The purpose of the Go Generic for Health event is to inform the Savannah community

of our message of equipping Savannah families with tips to live health cost effective lives.

Going door to door will ensure that we are reaching the families.

About What’s the Difference? Campaign

The “What’s the difference?” campaign is the result of a call to action from the

PRSSA/Bateman Case Study competition. The campaign goal is increase awareness of the

effects of obesity amongst the citizens of Savannah, GA by displaying the cost effectiveness of

generic foods against the leading brands. Connecting with children and parents through the

web and in-person, we hope to bring about a change to those suffering from obesity and

prevent others through cost effective, healthy food choices

###

What’s the Difference?

Mass Communications Department 3219 College St. Savannah GA, 31404

Generic brands are just as healthy and are cost efficient.

Dear Kathleen Parker,

Destroy it now, fix it later: how outrageous?

Today people are surrounded miracle weight-loss pills, shakes and a new personal

trainer DVD trying to jump through your television each night. With this phenomenon in

America the people who are not benefiting from these quick fix products are children. 1 in 3

American children are considered obese. The example we are setting for our children is only

preparing them to fix a problem that could have never happened had they been properly taught

healthy life skills.

The “What’s the difference?” Campaign is committed to educating children and their

parents on cost effective ways to live a healthier life to help stop the growing rate of child

obesity. We found in our research that many of Savannah families are physically active but are

financially disadvantaged, requiring more assistance for healthy food options. Also the

perception that generic is not as good was found in our research, we intended to change that.

Savannah Morning News readers will benefit greatly from knowing more about the

ways they can help fix the problem of child obesity now. Investing your time in this story will

resonate with your readers.

I will contact you within a week to give more information. If you have any questions,

please feel free to contact me at 404-644-7159 or via email at jap2pr@gmail.com.

I look forward to speaking with you.

Sincerely,

Patrice Rogers

The campaign will be nothing without

the support from the community.

Visit our website!

Whatsthedifferencecam-

paign.weebly.com

Follow us on Twitter!

Twitter.com/#!/whatsthe_DIFF

Like us on Facebook!

Facebook.com/pages/whats-the-

difference/100965070032392

Generic brands are just as healthy and are cost efficient.

Mass Communications Dept.

3219 College St.

Savannah, GA 31404

Phone: 404.644.7159

Email: jap2pr@gmail.com

continueyoureducationcampaign.weebly.com

WE NEED YOUR

SUPPORT

Less Money Can Go a Long Way...

What’s The Difference

What you need to know?

Fresh produce. Even small price differ-

ences on everyday purchases such as

fruits and vegetables can really add

up, so consider skipping over well-

known brands and head for the gener-

ics. When buying produce, use your

senses - sight, smell, touch - to judge

freshness and quality, rather than the

label.

Organic food. All products must meet

the same USDA standards if they're la-

beled "organic." So why pay more for a

name brand? Try buying store-brand

organics such as O Organics from Safe-

way and 365 Organics from Whole

Foods. You can also save money on

the generic versions of organic milk,

tomato

sauce, and

peanut butter

The “What’s the Difference?” Cam-

paign challenges the families of Sa-

vannah to purchase healthy generic

options in an effort to lower the grow-

ing rate of child obesity.

The

“What’s

the Differ-

ence?”

cam-

paign was cre-

ated to increase

awareness of the effects of obesity

amongst the citizens of Savannah, GA.

The campaign places emphasis on the

cost effectiveness of generic foods

against the leading brands and chal-

lenges parents and children to find the

difference.

Survey Says:

There were 100 surveys completed through-out the City of Savannah, GA.

Based on the

results from the study:

83% of

children participate in recess during school

62% participate in sports 52% of parents exercise with their chil-

dren 61% of parents allow their children to

eat sugary and fatty foods once a week,

66% feel that eating fast food once a week is appropriate

36% of parents purchase healthy or or-

ganic foods 43% of parents sometimes purchase

healthy or organic food 85% of the parents that participated in

the study were female 83% of those females were African-

American averaging the age of 40 51% of the given females made less

than 20,000 per year. Packages for event.

What does “What’s the

Difference” mean?

Conducting surveys at a church in Savannah, GA

Girls Scouts of America Focus Group

What’s the Difference?

Mass Communications Department 3219 College St. Savannah GA, 31404

Generic brands are just as healthy and are cost efficient.

9 Tips for Healthy Eating

Obesity has been defined as a condition in which excess body fat has accumulated to an

extent that health may be adversely affected. The classification of overweight and obesity

allows the identification of individuals and groups at increased risk of morbidity and

premature mortality.

Body Mass Index (BMI) provides the most useful population-based measure of obesity. For

adults, a BMI of 30.0 or greater is obese. Classifications of BMI for children are derived

from Growth Charts that show the distribution of weight-for-height across a range of ages

and sex for a reference population. Children with a BMI-for-age >=95th percentile are

classified as obese.

Obesity in children and youth is a significant public health problem in Georgia

Percentages of obese* children and youth in Georgia

20,500 (15%) children aged 2-4 years in the Women, Infant, and Children (WIC)† program

are obese 28,000 (24%) third grade children‡ are obese

43,000 (15%) middle school students¶ are obese

55,000 (12%) high school students¶ are obese

The percentage of obese adults is rising rapidly in Georgia

The percentage of obese adults has increased rapidly in all regions of the state:

30% (2 million) of civilian adult, non-institutionalized Georgians† are obese

The percentage of obese adults in Georgia is above the Healthy People 2010 target (15%)

and currently does not meet the Healthy People 2020 national goal (20%).

###

What’s the Difference?

Mass Communications Department 3219 College St. Savannah GA, 31404

Generic brands are just as healthy and are cost efficient.

9 Tips for Healthy Eating

1. Drink plenty of water. It is suggested that we consume 8-10 glasses per day. This includes water that we get from foods and other drinks that we have.

2. We all know that eating fresh fruits daily is advised. If you eat them directly after a meal your body will store it away as unused energy.

3. You should eat a protein with each of your meals. Some excellent sources of protein would include fish, beans, meat, protein bars and shakes.

4. Start a regular exercise program. If you are not in the habit of exercising start out slow and work your way up to something that is more strenuous. Choose something that you enjoy doing. If you enjoy the type of exercise your chances of continuing it over the long term increases.

5. Include raw vegetables into your daily diet. Nutritionists tell us that the darker the vegetable is the richer it is in nutrients. Concentrate on the ones that are dark green, dark purple and dark orange.

6. You should eat smaller meals with snacks in between. Eating every two to three hours is optimal. This will help you to naturally increase your metabolism and that is essential to healthy weight control.

7. Include fatty acids into the diet. Ground up flax seed is a good source to have with foods or cereals. It also gives you fiber.

8. Eat foods that are high in fiber. These foods will help you control cholesterol levels as well as giving you the feeling of feeling fuller.

9. Raw nuts and seeds are a good source of essential fatty acids. You should limit the amount to about a handful. These fatty acids not only help us burn fat but also assure that we have healthy hair, skin and nails.

###

Jasmine Sams

Patrice Rogers

Ashleigh Bing

(404)644-7159

Jap2pr@gmail.com

continueyoureducationcampaign.weebly.com