Episode Guide- Facebook Live Tutorial [Chiropractors and Local Business Owners]

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Transcript of Episode Guide- Facebook Live Tutorial [Chiropractors and Local Business Owners]

Introducing #FbLiveTo your Personal, Business, Event and Group Pages

● Go Live, Educate, Create Awareness and Become a Known Health care Expert and Resource Locally through incorporating Live Streaming into your Overall Marketing Plan

Decrease the amount of time, energy and effort it takes for your audience to

Know, Like and Trust Youchirosocialtech.com

Accessing Facebook LiveYou Go Live the same way you would publish a post. Click the Publish button in your personal page, business page, event or in a Group and then locate the icons that allow you to add things to your posts, such as an image (or Live Video!)

● If you do not see the Live Icon from your Facebook App, you will need to download the Facebook Pages Manager App and you should have access from there

Your Facebook Live Icon

Click Publish Post

Pages Icon

Don’t worry, you aren’t Live YetTop Left- X- Change your mind, click here to cancel now :)

Top Right- arrows- Change the Direction of your Camera

Ensure Using Correct Profile- Photo, Image

Give your Live Video a Title- Creative, Short, What your Video is About

Privacy- You can’t change privacy here, or at all in your Business Page. You can in your personal when publishing the post.

Set-UpPortrait or Landscape- Use a Smartphone Tripod Stand

See Accessories to Increase your Broadcasting Quality on Next Slide

If you have good lightening, no outside noise you don’t need anything besides your Smartphone Device and Strong Internet Signal (Wifi or 4G)

Note: Put Phone on “Do Not Disturb” or

“Airplane Mode” before Going Live

AccessoriesTripod- This tripod for my phone was the first thing I purchased to increase the quality of my Live Video Streams. You actually don’t NEED anything to Go Live outside of your phone and Facebook; however, to get the highest quality, a stand is highly recommended

Microphone- This is necessary if you are going Live especially at any of your talks where you will be further away from your phone or unable to connect headphones. I listed two options here because it, again depends on how you will use Live Video.

Camtasia- This is one of the easiest video editing software to use. If you want to edit your Live Video and Re-Purpose them for Ultimate Reach and Power- 100% Get Camtasia.

3, 2, 1 LiveOnce you hit, Go Live, you will see a 3,2,1 countdown before it starts recording

TIP- Start by saying Hello to Anyone Watching on Replay and State What You Will Be Talking About in the Live Stream- Don’t Wait for People to Jump On

Time- You have to stay live for at least 4 seconds and can go as long as 90 minutes in the app.

*** While Yes, the longer you stay live, the more people will see. You also want to keep in mind, people are busy and there will be lots of competition for the space coming very soon. The more relevant and compelling the information, the more likely you are to create a long term, buying audience rather than just a higher viewership

Tools- In a Broadcast TOOLSLive IconTimerCounter (not shown)

*# Live Viewers

Arrows- Flip Camera

CommentsYou will see comments appear in the comment box giving you ability to interact Live with your Audience.

TIP- Landscape with Camera Hole on your Right will give you best ability to engage with comments

and not look away from your audience

TIP2- Look into the Camera Hole when facing you as much as

possible so speak and connect with the viewers.

Finishing BroadcastClick Red Finish to End Broadcast

Facebook will load the video, Give you Option to Save to Camera Roll and Upload a Higher Quality and then take you to the Live Post

Drop Down Arrow on Top Right

Edit Post- Add/Change Title and TextEdit Privacy- Options include Public, Only You, All

Fans or Friends, Smart Lists, and additional options from Personal to select only certain people and

exclude any friends Delete- Delete the Video and Post Forever

Save Video- Add to saved videos

Facebook Live Tips

1. Put phone on Do Not Disturb (IPhone) or Airplane Mode (Android)2. Promote your Live Broadcast BEFORE- use graphics, in office communication, Health Secrets TV, and your Social

Media Platforms to Market similar to an actual Live Event.3. Ensure low outside noise and proper lighting4. Look at the Camera Hole to connect with Viewers5. Say Hello By Name, Choose any Questions or Comments to Respond to, Thank Everyone for Watching, Ask them to

Share the Live Video with their Network, Ask them to Take Action and Take a Next Step in Correlation with your Topic (always have a call to action but don’t always make that cta a sales pitch)

6. Schedule regularly timed Facebook Live Broadcasts and Announce so Viewers know when to catch you next7. Save your live video to your camera roll and connect with me to build ultimate power and reach repurposing the

content

Follow Nicole CowleyFounder of ChiroSocialTech.com- Free Resources for Everything Tech and Social in Chiropractic

Technology Solution Specialist for Top Rated Chiropractic EMR Software for Practice Based Research

http://facebook.com/purduenicolehttp://twitter.com/purduenicole

http://instagram.com/purduenicolehttp://periscope.com/purduenicole

Re-Purposed Live Edit Video of…….#FBLive MICDROP For Small Business Owners and their Reach on Facebook

Thank you for checking out my information.

Please Share this with a fellow DC, Student or Business Owner that you think would get value out of Live Video.

Don’t forget you can schedule a 30 Minute Free Consultation on

ChiroSocialTech.com