Episode 254: Entrepreneurship with Lauryn and Michael of ...€¦ · the day, going to school...

Copyright © 2019 Wellness Mama · All Rights Reserved

1

Episode254:EntrepreneurshipwithLaurynand

MichaelofTheSkinnyConfidential


2

Child:WelcometomyMommy’spodcast.

ThispodcastisbroughttoyoubythebestCBDI’veevertriedandtheoneIfeelisthebestoutthere.ItiscalledOjaiEnergeticsandhere’swhyit’sawesome…First,it’sover20timesmoreabsorbablethatmostCBD.Over99%ofOjaiCBDgetswhereitneedstogoinyourbodybecauseofapatentedcolloidaltechnology(itisnotliposomal)like90%oftheCBDinoilsdon’tevenmakeitpastthegutandliverandintotheblood.Thisiscalled,“TheFirstPassEffect”.Then90%oftheCBDthatdoesmakeitthrough,isn’tavailabletothecellsthatneedit.Ojaisolvesthisproblemwiththeircolloidalsystem.IwasskepticalandthefirsttimeItriedit,Ifeltanoticeableeffectinabout15secondswhichissomuchfasterthanthe20-30minuteswithotherbrandsI’veused!TheirCBDderivedfromcompletelyorganicingredientsandbatchtestedby3rdPartyVendors(whichisimportant)forHeavyMetals,VOC’S,Pesticides,Herbicides,Microbes,andforthecontentofTerpenes&Cannabinoids.Becausethisversionabsorbsfaster,youalsocanknowifyou’regettingtherightdoseastoomuchisnotoptimal.Here’show:BecauseOjaiworkssorapidly,itcausesyourbody’scannabinoidreceptorsinthetonguetomodulate.ThetastewillbebitterwhenyourbodyneedsmoreCBD,butwillchangetosweetwhenyouhavehadenough.Sototestthis,justtakea¼dropper,wait30seconds,thenfeelifit’sbitterorsweet.Thenrepeatuntilsweet.OjaiisalsoacertifiedBcorpandtheyoperatetheirserversoffofwindpower,usecompletelyrecyclablepackaging,andworktobuildrelationshipswiththefarmerswhogrowtheingredientstheyuse,ensuringfairtradewages,andonlysupportingregenerativefarmingpractices.Findoutmoreaboutthemandgetaspecialgiftatojaienergetics.com/wellnessmama

ThispodcastisbroughttoyoubyReady,Set,Food,anewcompanyrevolutionizingfoodallergypreventioninchildren.Weallknowthatthisproblemisontherise,andmostofusknowsomeonewhohasachildwithfoodallergies,orhavehadthisexperienceourselves.Therearemanytheoriesforthisandcertainlymanyproblemsthatneedtobeaddressedlikeguthealthandimmunesupport.Ready,Set,Foodistakingthecuttingedgeofresearchandscienceandusingitinapracticalwaytohelpbabiesandchildrenavoidfoodallergiesinthefirstplace.Themostuptodatestudiesareshowingthatcarefullycalculatedearlyexposureintherightamountscanstopmanycasesoffoodallergies!Ready,Set,Foodmakesthiseasywithasimplesystemthatcanbeaddedtobreastmilk,formulaorbaby’sfirstfoodstogiveincrementalandcalculatedexposuretothetopallergenslikepeanuts,eggandmilk.Whenusedasdirected,thiscanreducethechanceofallergiesbyupto80%anditisrecommendedandoverseenbymanyofthenation’stoppediatricians.Learnmoreaboutthisevidencebasedapproachatreadysetfood.com/wellnessmama

Katie:WelcometotheWellnessMamapodcast.I’mKatiefromwellnessmama.comandtoday’sepisodeisalittledifferentthannormalasI’mherewithLaurynandMichaelofTheSkinnyConfidentialtotalkbusiness,entrepreneurshipandnavigatingthedynamicofworkingtogetherasacouple.LaurynEvartsisawellknownlifestyleandbeautybloggeratTheSkinnyConfidentialandherhusbandMichaelBosstickisaserialentrepreneurandfounderofthepodcastnetworkDearMedia.

ImettheminFinlandwithFourSigmaticandwantedtohavethemontotalkbusinesssinceIgetasurprisingamountofquestionsaboutthatsideofthingsandrarelytalkaboutit.Theyalsointerviewedmeontheirpodcastandyoucanlistentoourepisodehere,whereIshareaboutmyownbusinessstrategiesandsomepartsofmyjourneyyoumaynothaveheardbefore.AsIsaid,Iknowthisisadeparturefromournormal


3

healthtopics,butifyou’reinterestedinthebusinesssideatall,Ithinkyou’llenjoythisepisode.LaurynandMichael,welcome.Thanksforbeinghere.

Lauryn:Thanksforhavingus.

Katie:I'msoexcitedtochat.SoforbackgroundIwasinFinlandwithyouguys.WewerethereontheFourSigmatictrip.MyaudiencehasheardmetalkaboutthatquiteabitbutIwouldlovetohearyourguys'takeonitalittlebitwhatyoufeltlikesomeofthelessons,especiallyhealthlessonsyoumighthavelearnedfromFinland.Iknowwe'realreadyallhugeFourSigmaticandsuperfoodmushroomfans.ButweretherelessonsthatyoufeltlikecameoutofFinland?

Michael:Yeah,learnedthatitwascold.

Lauryn:Itwasdefinitelyfreezing.Iwouldsaythatoneofmyfavoritewellnesslessonswasthehot-coldsituation.Ithinkthattheytakesomuchtimetogetreallyhotinthesaunaandthengetreallycoldinthecoldplunge.AndIthinkthatthat'ssomethinginAmericathatweforgettodo,andIthinkwedohaveaccesstothatatourfingertips.Imean,wecangetinafreezingcoldshowereverymorningandshockthebody.IthinkthatthatreminderinFinlandwastheimportanceofheatingthebodyandthengettingreallycoldwasreallyimportant.

Michael:Imean,forme,itwasjustareallygoodreminderofpushingthecomfortzone,right?

Lauryn:Yes.

Michael:We'rehere,we'reinLosAngelesrightnow,weather'snice.

Lauryn:We'resippingonWhiteHousewater.ThisisWhiteHousewater.

Michael:Yeah,it'sgood.Yougetcomplacent.Okay,pushingthecomfortzone.WhenIgotback,itwaslike"Okay,wow,there'salotofthingsouttherethatmademeveryuncomfortable."Itwasverycold,itwasdifficultasthingsthatwedon'tnormallydohere.AnditkickedmeintogearwhenIgotbackinlike,okay,youknow,it'sokaytopushthecomfortzone.It'sactuallyabenefit,like,thinkingaboutadifferentwaytodothingsandmakingsurethatyou'renotgettingcomplacentinlife,Ithinkit'sagoodreminder.

Katie:Absolutely.

Lauryn:IlovedFinland,Iwouldgoback.


4

Katie:Iknow,I'msosadthelightsaregonnabegoneforeightyears,thenorthernlightsaren'tcomingbackforeightyears.

Michael:Wegotlucky.

Katie:Wedidgetlucky,butIthinkweshouldhaveaneightyearreunionandbringourfamilies.

Lauryn:Thatwouldbefun.

Katie:AndseethelightsagainbecauseIwaslikeamazing,likelife-changing.

Lauryn:Stayingintheiglootowas,Imean,socooltobeinthesnowinthemiddleintheiglooandallthefoodsweateandjustliketoseetheculturewasreallyspectacular.

Katie:Yeah,Ithinktheculturewashugeforme,becauseIalreadywentintoitwithahugerespectforFourSigmaticandunderstandingofthesciencebehindtheirproducts,buttoseethewaythattheylivedandthewaythattheculturehaverespectedthesefoodsforsolong.Andalsotoseehowdifficultitistoforageandgrowandgetthem,justlikeitblewmeaway,likeIhaveawholenewlevelofrespectforthem.

Lauryn:Yeah,even,Imean,theamountofsunthattheyhave.YoucomebacktosunnyLAorFloridaorwhateverandyoujusthavesuchyou'relike,"Wow,thisisincredible,wegetthismuchlight."Imean,howmanyhoursisit?It'slikethat'stheGratefulalarm,right?

Katie:TheGratefulalarm,whichItookfromFinland..

Lauryn:TheGrateful...we'regratefulwemetinFinland.

Katie:Sograteful.Soforanybodylisteningwho'snotfamiliarwithyouguysalready,Iwouldlovetohearalittlebitofyourstoryandalsotheexplanationbehindthe"SkinnyConfidential"andwherethenamecamefromandhowyouguysbothgotinvolvedinthistogether.

Lauryn:Idecidedto...well,first,IguessIwasinthesororityforfiveminutesatSanDiegoState,andthisisaboutnineyearsago.AndIsawthattobeinasorority,itwas$800asemester.AndIthought,"Oh,waitaminute,Ididn'thave$800firstofalltobeinasorority,"andthatwasthecultureatSanDiegoState.SoIthought,"Waitaminute,howcanIdoexactlythis,butdoitonlineandnotjustreachthepeopleatSanDiego


5

State?HowcanIreachsomeoneinJapanandAustralia?"I'm,bynature,averycuriousperson,likeIwannaknowwhat'sinyourskincabinetandwhatspicesyouuseand,youknow,whattimeyouwakeupinthemorning.I'mjustacuriousperson.AndsoIwantedtogetall,youknow,thesewomenfromalloverandgetitinonespotandsortofcreatearesourcewherewomencouldgo.

AndsoIstarted...Iwasatschool,Iquitthesorority,andI'mbartending,teachingpurebarandPilatesduringtheday,goingtoschoolfull-time,andIthoughtablog.Andatthetime,youknow,thisis2010,ablogisnotawaypeoplearethinkingyou'regonnamakemoney.Theydidn'tgetit,itwasaveryweirdthing.Iwantedthe"SkinnyConfidential"tobeaplacethatwomencametogetthetips,togetthetricks,togetthejuice,togettheskinny.SoIwantedtoalsomakeitcheekyandwittyandfun,andself-deprecating.SoIputallthesewords,youknow,nexttoeachotherinmynotesupandthe"SkinnyConfidential."itwaslikegettingthejuice.Andittookmeayeartolaunch,whichlookingbackIwishIhadlaunchedfasterandadjustedto,youknow,consumerfeedback.

Butittookmeayear,IwasverymeticulousabouthowIwantedtorollitoutandwhatitwasgonnalooklikeandsortofhowtheaudiencewouldgothereandwhattheywouldleaveandjustwhatthevaluewouldbeintheblog.AndsoImappeditallout.Iworkedwithawebdesignerandpaidhim$50amonth.Nomoney,likenomoney,$50amonthtocreatethewebsite,andIlauncheditin2011.Andfromthereit'sblossomedintoabook,podcast,YouTubechannel.Michaelwasnotinvolvedtillabouttwoyearsago.

Michael:Yeah,Imean,Ithinkwetalkedalittlebit,though,butI'mmorelikebehindthescenes.Iwasrunningtraditionalbrickandmortarbusinesses,startedinrealestate,startedin2008.Guys,ifyoustartedinrealestate,don'tstartin2008.Luckily,we'repastthatnow.Wrongtimetogetinvolved.Butyouknow,IneverthoughtthatIwouldbedoingsomethingthatwasthisfrontfacing.Iwasalsobehindthescenesperson,buildingdirecttoconsumerbusinessonline,investingalittlebitaswetalkedaboutrunningtrafficforbrands.WhenIsaythatlikebasicallyhelpingthembuildandsellonline,itwasveryearlyonFacebookandGoogle.

AndtoalsogobackalittlebitIhadalwaysbeenpursuingLaurynsincelike12yearsold,whichiskindofafunnystory.WemetinelementaryschoolandIwasjustchasingherall,shekeptdenyingme.Andthenwhenwegraduatedcollege,shefinallydecidedtosayyes.Andsowe'vebeeninarelationshipeversinceandnowmarried.Butalongtheway,asyoucanimagine,andyoucanrelatetothis,herplatformstartedtogrowandshestartedtobroadenthetopicsoutsideofjustlikehealthandwellnessandmorelifestyle.Andobviously,ashersignificantotherpeople,startedaskingquestionslike,"Whothehellisthisguy?Whyishealwaysinthebackground?What'sgoingon?"

AndsoI'mnotthebestonsocial,butIliketotalk.AndsoIsaid,"Hey,whydon'twedoapodcasttogether?"It'ssomethingthatwecankindofowntogether.Shestillhasherblog,herplatform,whichsheverymuchcontrolsandruns.Istillhavemybusinesses,whichIstillverymuchcontrolandrun,butwefoundthismediumtogetherthatwehavefunat,whichispodcasting.Solet'sstartthat.Welaunchedthatacouple...almostthreeyearsagonow,inMarch,andsincethenit'sblossomedintoaprettyprominentshow.AndnowmycurrentroleisI'mtheCEOofacompanycalledDearMedia,whichisaprimarilyfemalefocusedpodcastnetworkthatwefounded.Ihave30differentshowsundermanagementandgrowing,andthat'skindofourstory.It'slike


6

kindofaroundaboutwaytotellitbutit'sbeenareallyinterestingmediumtobeapartofandlikeseehowthiswholeinfluencerblogsocialspacehasevolved.

Katie:Ilovethat,andthelessonfromyoudefinitelyispersistence.Ilovethatyoupursuedherforthatlong.Canyoutellalittlebitmoreofthatstory?BecauseyoutolditinFinland,itwashilarious.You'relike,"Wewere12.Itwas..."

Lauryn:Wemetwhenwewere12insixthgrade,andIwas...Isaythisbecauseit'strueIwas5'7",whichistheheightIamnow,andhewas,like,4'1".

Michael:Itellthestoryallthetime.Iseriouslythoughtshewasasubstituteteacher.Shecamein...

Lauryn:BecauseIwasnewtotheschoolinsixthgrade.

Michael:Shecameinoutofnowhere.Iwasprobablylike4'2"atthetime.Iwasayoungman.

Lauryn:Tiny.

Michael:Tiny.AndIwaslike,"Whothehellisthat?What'sthenewsub?"Anditturnsoutshewaslikeoh,she'sinourgrade.Shoots,youareayearolder.

Lauryn:Yeah.AndIhadlikebigboobsforthat.Likeeverythingwas...forsomereasonIjustdevelopedsooner.

Michael:IhadagirlfriendatthetimeandIwaslike,"Listen,we'reover.Igottago."Isaid,"Igottago."

Lauryn:Sowegottogetherwhenwewereliterally12yearsoldand,youknow,we're"together"Iputthatinquotesbecauseit'slike,whatdoesthatevenmean?

Michael:Justkidstuff,youknow,howitis.

Lauryn:12,13,14,gotcaughtintheclosetbymydadwithnotopon,like,justdatingeachotherandthenwebrokeup.Youknow,it'sthewhole...theage-oldtaleofthegirlgoesfortheolderguy.You'reinhighschool,youknow,likeyougofortheolderguys,youstarttohangoutwith,youknow,9thgraders,10thgraders.


7

Michael:Itwasn'tfairbecauseIwasstill4'2"too,sothere'snotalotIcoulddoatthetime,youknow.

Lauryn:Soweseparatedforalongtime,Iwouldsayforlike10years,andthenhewasalwayspursuingmethroughhighschool,eventhroughcollege,likealways...AndIwaslike,datedotherguys,hedatedothergirls.Dated,isthatwhatwewanttocallit?Idon'tknow,dated,whateveryouwanttocallit.Andweendedupgettingbacktogetheranditwasreallythefoundationofourrelationshipwasbasedonfriendship.

ButIalsothinkwhat'ssocoolanduniqueandmaybenotunique,butit'ssomethingthatIlikeaboutourrelationshipandIthinkyouandSethhavethesamething,isthatwe'recommittedtothesamegoal,we'reonthesameteam,andIdon'tjustmeanwithinourmarriage,Imean,withinourbusiness,withinourvisionforourlife.Likeweknowthevisionthatwewantforourlifein5years,in10years,in20years,andwe'rebothreallyonthesamerollercoaster.SometimesIseeinrelationships,people,youknow,one'sontherollercoasterandtheothersonthemerrygoround,andthey'renotcommittedto,youknow,thesamesortofoutcome.Sothat'ssomethingthatIthinkisuniqueaboutourrelationship.Wealsoworktogethernotoneverything,butonthepodcasttogether,andthat'sbeenverychallengingbutalsoextremelyrewarding.

Michael:Yeah,Imean,togetalittlesappyforasecond.IwaslookedthatI'mworkingfromawinningpositionbecauseIfeelsohappywithLaurynandlike,we'realreadysoalignedandlikethelifewe'rebuilding.Andso,ifthebusinessgrowsorifthishappens,orsomethingbadhappens,IalwaysfeellikeI'matasolidplatform,tobeginwith,andeverythingelseisjustanaddedicingontopofthecake.

Katie:Ilovethat.AndI'mgratefultoo,Ihavethatother...likeyouLauryn,thesecretweaponofmyhusbandwhounderstandsthetechandbusinesssidereallywell.AndIthinkthatcombinationcanbereallypowerful.AndIalsoknowalotofpeoplelisteningaretryingtogetintotheentrepreneurialworldindifferentways.Andthatmightberealestate,likeyoumentionedinyourpast,oritmightbeabrickandmortarbusiness,itcouldbeanonlinebusiness.AndIknowfromexperience,thereisalearningcurvetoworkingtogether.Andyouguysseemtohavethisgreatchemistryofdoingthatandbothyoursnarkinessandyourconversationonthepodcast,butalso,justlikeyousaid,thecommonmission.Sodoyouhaveanytipsforpeoplegettingintothatworldofbusiness,ontheentrepreneurialfrontandabouthowtokeepyoursanity?

Lauryn:Iwouldsaythateverythingthat'severhappened,andIputitinquotes,"inmylife"isbasedononeword,andthat'spractice.Practiceinanythingiswhatmakesyougood.Youhavetopractice.Andifyou'reablogger,thatmeansputtinginthepracticedayafterdayafterdayafterdayandpracticingoverandover.Ifyouwannagetbetteratmakeupyoupracticeoverandover.Ifyouwannahaveareallysolidrelationship,ittakesworkandthat'sapractice.Sowithus,withourpodcast,we'vebeenpracticing,Idon'twannasaychemistry,butwe'vebeenpracticingthedancethatwehaveoverandoverandoverandoveragainwithalltheseinterviews.SoIthinkthatthat'sdefinitelythefoundation,ispractice.

Michael:Well,Ithinkonethingwetouchedonwhenyouonourshowisreallydefiningtheroles,right?LikeIhavemyroleswithinthebusiness,shehashers.Igotoeverydaytothisofficethatwe'resittinginand,youknow,runthisteam,sherunsherteam,andwhenwecometogetheronthepodcast.Likewhenitcomesto


8

thecreativeofthe"SkinnyConfidential"Idon'ttouchthatatallIdon't...nothingtodowithmyworld.Maybeonthefinancialside,maybethatfallsalittlebitmoreintomywheelhouseofmanagingtheteam.

Ithink,likeLaurynsaid,it'snotonlypracticebutforyoungpeopleandyoungentrepreneurs,it'stastingalotofdifferentthings.Soforme,thatyouknow,startinginrealestateandthengoingintosomedirecttoconsumergoodsandthenrunningadvertising,likeSeth,doingsomeclientservicestuffforawhile,Itriedsomanydifferentthingsinsomanydifferentindustries.Ifyouwouldhaveaskedmefiveyearsago,ifIthoughtthatIwouldbetheheadofafemale-focusedpodcastnetwork,orifIevenwouldhaveapodcastofmyown,withnomediatraining,likedidn'tstudyitinschool,there'snoway.Andnowit'sagreatpassionofmineandlikewereally,youknow,builtabusinessoffthis.

Ithink,wherepeoplegetintrouble,especiallyin2019,wehavesomanyoptions,isthattheythinkthattheyneedtolaunchdirectlyintothisonecareertostartandtheygetsofrozenupandlike."Ididn'tfindmypassion,"right?"Idon'twannado..."Andsoforyoungpeople,especiallywhenyou'reinyourearly20s,andevenlike30s,gooutthereandtrydifferentthings,goworkforsomebody,gotryadifferentcompany,gotrytocreateandyou'llfindwhatyoulike.BecauselikeIsaid,IwouldhaveneverthoughtI'dbedoinganythinglikeI'mdoingnow.AndbyhavingthedifferentdiversebackgroundthatIhave,I'mabletokindofnowstepintotherolethatIhaveandLaurynhas,butIwouldn'tbeabletodothatifIjustsetouttojust,youknow,dothisfromthebeginning.

Katie:That'ssuchanImportantpoint.Ithink,atthecore,entrepreneurshipissolvingaproblem.It'sfindinganeedandsolvingaproblem.Andthat'ssomethingthat'sacorevalueforusinourfamilywithourkids,even.It'sfunnythatyoumentionedyouguyswere12.Wehavea12-yearold,that'scrazytothink.Butourgoalwiththem...

Michael:Getready.

Katie:Oh,gosh,he'sovertherereadinghisliferightnowwhenwe'reonthispodcast.Butourgoalwiththemhasbeentoteachthemandatleastgivethemtheskillstobeentrepreneurswhenthey'reolderiftheywantto.Realizing,"Ithinkthatentrepreneurscandoalottoimproveandchangetheworld."Andsoforourkids,they'regonnafinishupalotoftheirtraditionalschoolbyabout13.Andthenwe'vekindofcreatedanincubatorforthemwhenthey'reinhighschoolofstartingbusinesses.Ithinkthefailureisactuallyverymuchpartofthejourney,likethat'showyoulearn.Soevenifyou'renotwinning,you'relearning,you'renotlosing.

Lauryn:Totally.

Katie:You'relearning.AndsoIlovethatyouguyshavethatsamestory.AndIthinkalso,Lauryn,somethingyoumentionedinthebeginningaboutyouhadthiscommunityandsororityandyouwantedtocreatethatinamoremeaningful,widerspreadway.I'dlovetospeaktothatmorebecauseIthinkthat'sacoremissingneedintoday'sworldistruecommunity.AndIthinkthat'ssomethingweactuallyfeltinFinland,thatmadeitso


9

special,iswebondedinthisshortamountoftimebecauseitwasreal,wewereoutofourcomfortzone,wehadsharedexperiences.

ButIthinksomanyofuswereconnectedonsocialmediawherewehavemoreconnectivitythanweeverhad.Butwe'reactuallylessincommunityandlessrelatingtootherpeople.AndIthinkjustfromwhatIknowofyou,like,Ithinkthat'swhypeoplegravitatetowardsyouonline,isthatyoufeelveryrealandtheyfeelliketheycanconnecttoyouandyoudon'thidetheimperfectpartsofyourself.Yousharethemandyoucomeacrosswiththisamazingvulnerability.SoI'dlovetohearyouspeaktocommunityandhowyoudrivethatintheonlineworld.

Lauryn:Ithinkasaninfluencercommunity,ifyou'rebakingacakeistheflour,it'ssoimportant.Forme,Icouldn'tdoanythingI'mdoingwithmyplatformwithoutmycommunity.That'snumberone.SowhenIwakeupinthemorning,youknow,wetalkedaboutpriorities,andIknowthatthisisoneofyourprioritiesaswell.Oneofmyprioritiesistoengagewithmycommunitysevendaysaweek.That's,youknow,takingahalfanhourinthemorningandrespondingto100DMs,that'sgoinginmysecretFacebookgroupandlikingandcommentingandengaging.That'sgoingintoSnapchatandcheckingmymessagesandengaging,returninge-mails.

I'mahugebelieverinconcentratingonthepeoplethatarealreadyfollowingyouthangoingoutandgettingmorefollowers.AndIthinkthatthatis,unfortunately,Ithinkthatthat'snothappeningalot.Ithinkpeopleareconstantlylookingformoreandmoreandmoreandthey'renotfocusingonwhat'sinfrontofthem.Ifyoufocusonwhat'sinfrontofyou,thepeopleinfrontofyouwillgooutandtheywillinfluencetheirfriends,whichbringsmorecommunity.

Andforme,mycommunityisalotoflike-mindedwomen,that's,youknow,non-judgmentalcommunity.LikeintheFacebookgroup,wetalkabouteverythingfromorgasmstotoday'slikevagina...Imean,it'ssomanydifferentthings.Andthespaceissonon-judgmentalbecauseI'vereallyworkedhardtocultivatethat.

AndIthinkthatifyou'reaninfluenceroutthereandyou'relistening,mynumberoneprioritywouldtobeengagedwiththepeoplethatyoualreadyhave.Andit'slike,whatyousaidearlieronourpodcastabouthow,whenyoufirststartedout,youknewyouraudience.Youknewthose200peoplesowell,thatyouknewabouthowmanykidstheyhad,oryouknowwhatcolorlipsticktheyliked,likethosethings,itmattersinthelongrun.

AndIthinkitcan'tjustbeabouthowmanycommentsyouget,orhowmanylikesyouget,ithastobeaboutthoseactualrelationships.AndthatmaymeandoingmeetupsandgettingoffsocialmediaanddoingthingsthatmaybearenotalwaysonInstagram,youknowwhatImean?Sometimesyouhavetogetoutthere,andIthinkwe'regonnaseethatalotin2019,2020,isinfluencersgettingoffthescreenandactuallyintoreallifeandgettingtoknowthepeoplethathavesupportedtheirplatform.


10

Katie:Andthat'ssuchagoodpointandsomethingyoudowellalready,andIthinkthateveryonecouldlearnfrom,isifyoudon'thavenaturalcommunityjustbuiltinoryourcommunityisonline,youmaybetheonethatmakesittangible.Youstartameetupinyourownareaorlike,findsomepeopleandbelike,"Hey,you'rearemypeople,let'sactuallycreateamom'snight.Let'sdoagirls'night,"whatever.Like,let'screatethisbecauseIthinkwe'reseeingthatsomuchinsociety,likeIsaid,thatwehavethistrueneedforcommunity,that'snothappening.

Andyoumentionedthenon-judgmentalcommunity.AndIwannagodeepalittlebitonthisbecauseIthinksocialmediahasgottensojudgmental,Iknow,youmusthearittoomaybelessthanIdo.Igetsuchhatefulcommentswherepeople...themajorityareverypositive,andthecommunityisawesome.ButtherearepeopleIfeelwholiketheyfeelprotectedbythatveilofsocialmediatosaythingstheywouldneversayinperson.AndIthinkespeciallyinthemomworld,sadly,you'llfindthisifyouhavekids.Ithinkwehavethisalittlebitofinsecurityaboutwe'realltryingtodothebestaboutraisingourkids,we'rewonderingifwe'redoingitright.Soweprojectthatintolikehavingtoproveourselvesright.Andtolikeprovethatourwayistherightwayortobelittleotherpeopleindoingitandweseethatsomuch.

Sohowdoyoucreatethatnon-judgmentalcommunity?Orwhatadvicewouldyougivetothoseofusassocialmediausers?Likehowdowegetsocialmediatomoveinthatdirectionsoit'snotsojudgmentalandvolatile?

Lauryn:I'mahugebelieverandthisishowIaminreallifeandonlineiswhatyouthinkaboutmeisnoneofmybusiness.It'snoneofmybusiness,andIreallyhavegottentoaplaceafternineyearsofputtingmyselfouttheresevendaysaweekwhereIjustdon'tcare.LikeandIthinkyoualmostdevelopagain,that'sthepractice,goingbacktothepractice,youdevelopthisarmorthatyoustartnottoevencarewhatpeople'sopinionsare.Withthat,Ithinkit'sliberating.YoustarttoImean,forme,I'msocomfortablenowwithputtingmyselfoutthere.WhenIhavekidsI'mgoingtoputouttherewhatIdo,andifsomeonedoesn'tlikeitgetoffmypage,there'san"Unfollow"button.Imean,andI'mreallyamthatupfrontandinyourfaceaboutit.Michael'sevenworse.

Michael:Butthere'sadistinction,right?Likeifsomebodycomesin...let'stalkearlydaysofthepodcast.Whenwelaunchedit,thequalitywasn'tuptoparlike.Wewereinterrupting.Wehadneverdoneitbeforesowe'relearningaswewent.Andsoyoulookatthatfeedback,theinitialfeedback,alotofitgood,butalotofit,youknow,negative.They're,"Interrupting,thetopicsarenotright."You'resayinglike,"Okay,thatisallveryvalid."

Lauryn:Constructive.

Michael:Welookatthatandwesay,"That'strue,"likeweneedtoimprovethat,wetakethatfeedback.Youknow,Ilookatthosepeoplecommentingis,like,peoplethatcareandactuallywantustogetbetter.

Lauryn:Iagree.


11

Michael:Soweaddressthatandweworktoimprove.Butsomebodythatcomesonsays,like,"You'reugly,orIhateyou,oryou'renotdoingthisright,orlikewhat,"like,thosepeople...

Lauryn:Oneofmyfriends,"Youshouldn'tbebreastfeedingyourkidafterthisage."Noone'sgonnatellmehowlongIbreastfeedmykidswhenIhavekids.Imean,maybemyopinionwillchangebutthat'showIfeelaboutit.

Michael:Thosethingsaredisregarded,right?Ilookatthatasjusttrollbehavior,likeallthosepeopletrolls.WehadRobertGreeneonourshow,andhecallsthemnihilistictrolls.AndIthinklikethosedonotmeritaresponse,thatsomebodythat'smaybeunhappyintheirlife,they'reupsetwithwherethey'reout,theredeflecting.AndsoIdeployempathythereandsay,"Listen,Igetit,you'renotinthebestplace,butthere'sno..."Thelastthingyouwannadoisengagewithsomebodywho'scomingfromanegativespace.Ifit'sconstructive,thenIthinkforanybusiness,whetheryou'reaninfluencer,aproduct,whateveritis,that'ssomethingyoushouldthinkaboutlike,"Okay,canIimprovethere?"

Lauryn:IalsothinkI'mnotforeverybody.Like,I'mnotforeverybody.Like,myhairisveryblonde,Ihavehugeboobs,like,I'mloud,I'mobnoxious,Icurse.Like,I'mnotgonnabeforeveryoneandI'mokaywiththat,youknow.IknowwhoIamfor,andIhavemycommunity,andIhavemycommunityoffriendsorwhatever,andmyfamily.Idon'tneedtohaveeveryonelikeme.AndIthinkonce...andI'msureyou'vehadtodealwiththistoo,yougothroughallliketheseyearsofputtingyourselfoutthere.Youjuststarttogettoapointwhereyoujustdon'tgiveafuckanymoreabouteveryone'sopinion.

Michael:There'sthatword,thatauthenticity.

Lauryn:Youcan'tevensayitbecauseeveryonesaysitsomanytimes.

Michael:Okay,butlisten,Ithink,ifyou'regoingtobesomebodylikeyourself,likeLauren,thatputsthemselvesoutthere,theonlyrealwaytogrowonlineistoactuallybeyourself,andspeakfromyourpointofview,right?Ithinkwhenyoudothatinaveryrelatableauthenticway,likeLaurynsaid,you'regonnagetpeoplethatsay,"That'snotforme,"that'sfine,you'renotforeverybody.Butthere'sgonnabethepeoplethatareyourcommunitythatsay,"IreallyidentifywiththisandIsupportit."Thepeoplethatfallintothebiggestholes,andtheyhavethehardesttimebuildingbrandsonlineis,like,"MaybeI'veseenaversionof'WellnessMama'andI'mgonnaemulatethat.OrmaybeI'veseenaversionof'SkinnyConfidential,'I'mgonnatrytocopythat."

That'sverydifficulttomaintainforalongtimebecauseit'snotyou.AndsowhatIcandoisIcansay,"Okay,thisformulaworksreallywellforKatie,Idon'tthinkIcandothat.ThisonelooksreallywellforLauryn,Idon'tknowifIcoulddothat.ButIcantakebitsandpiecesofthingsthatIthinkIcoulddowellandputitintomyframework,"andthenyoucangrowonline.Sowherealotofpeoplemakemistakesonlineisthey're


12

just...they'regrabbingatsomebodyelse'sformulaandthey'retryingtomakeitworkforthemselvesandit'snotasustainablemodel.

Katie:Yeah,that'ssuchanimportantpoint.Ithink,fromtheuserperspectiveaswell,likeyou'reright,Lauryn,Ilovedyourpointaboutotherpeople'sopinionaboutyou...noneofyourwhichissogreat.Ithinkalotofusspendalotoftimeworryingaboutotherpeople'sopinion.AndfromalotofreadingI'vedonethatgoesbacktothoseunansweredquestionsofourownoflike,"AmIlovable?AmIsafe?AmIwhatever?"We'reactuallytryingtoanswerourownquestionortryingtogetsomeoneelsetoansweritforus.Ilovethatyou'vegottentoapointwhereyouaren'tconcernedwithpeoplegivingyouaffirmationtomakeyoufeelconfidentinwhoyouare.

Lauryn:It'stakenalotofwork,though.It'snotsomethingthatlikeIjustwokeupwith.It'ssomething...MichaelandIweretalkingaboutthistheotherday.I'mwithmyselfalotandwhenIsaythat,Imean,I'minwardalot.I'mthinkingalot.Mywheelsarespinning.I'mpracticingstoicism,I'mwriting,I'mjournaling,I'mmeditating,I'mspendingtimebymyself.Ithinkwithsocialmedianowit'ssoeasytobeupset,butgetonyourphone,andit'smindless,orscrollthroughInstagramordosomethingthattakesyourmindoffwhat'sactuallygoingon.

AndIthinkwhenyougetquiet,there'ssomethingthat'sreallypowerfulaboutjustbeinginward.Ithinkwe'regonnaseeawellnesstrendthatIthinkisgonnahappen,isalotofpeoplearegonnastarttorealizethatwe'veallbeenlookingoutwardforallthesedifferentthings,andother'sopinionsandthelikes,andthecommentsandthefollows,anddoesthispersonlikeme?Andwhyisn'tthispersonsawtheDM,butthey'renotDMingmeback?Allthesedifferentthingsthatarehappeningwithsocialmediaandallthesedynamicsthatwe'veneverreallyhadtodealwith,andthey'regonnastarttorealize,"Waitaminute,like,weneedtospendanhouradaypracticingonbeinginward."

Michael:DoyourememberwhenIthinkprobablyaroundthesameage,likegettingtocollegeandlikeFacebook'slikefirstcomingout,andweallgotthedigitalcamera,andyoutakelike50photosandyouuploadtheentirealbum,right?Andyoudidn'tcareaboutlikewho'slikingitorwho'ssharingitorwhatthey'resaying.

Lauryn:OrifyouFaceTuneor.

Michael:Wewerejustsharinganexperience,right?

Lauryn:Yeah.

Michael:Ithinkwe'vemovedawayfromthat,likethere'sstudiesnowitsayslike,"Ifakidpostsaphotoanddoesn'tgetXamountoflikeswithinthefirsttwominutes,theydeleteitrightaway."Likethat'sasadspacetomeit's,likewhycan't...Ithinkpeopleneedtoreallyanalyzeit,likewhyamIactuallysharingonsocial?Why


13

amIactuallywritingonthisblog?WhyamIactuallytalkingonpodcast?Isittoreallyconnectwiththecommunityputoutmeaningfulcontent,sharesomethingthatyoureallylike?Orisitforvanitymetrics?

Andwherepeopleandyounginfluencersarerunningintotroubleislike,liketoyourpointlike,whatareyouactuallybuildingthisforit?Itcomestothisthingwith,like,ifyouhaveaplatform,yourmicroinfluence,youhave5,000peoplelookatyou,deploygratitude,it'slike,"Wow,there's5,000people,"whichisalotofpeoplepayingattentiontowhatI'mdoingandsaying,"Letmeservicethosepeople.Letmeengagewiththosepeople."Allthesepeople,theygetthoseinitialaudienceandsay,"Okay,well,nowIgot5,000,nowIgottagoget10,000,Igottoget20,000."No,providevaluablecontent,engagewithavaluablecommunity,andthat'showyougrowinanyspace,inanybusiness.

Katie:Yeah,andyoumentioned,Lauryn,stoicism.Ithinkthat'sanothergreatpoint,isthatwe'velosttheabilitytobeboredorjustsitwithdiscomfortatall.AndIreallyworryaboutthiswiththeupcominggenerationofkidsbecausesoyoung,evenintheirtoddleryears,they'renotabletodetachfromconstantengagement,constantinteraction,constanttechnology.Sotellmehowyouguysfoundstoicismandhowthat'spartof...likewhatpartsofyourdailyroutinerelatetomindfulnessorstoicism.Howdoyouintegratethat?

Lauryn:Well,Michaelisstaringatmeandwegetit,Michael.He'sstaringatmewithbeadyeyesbecausehe'stheonethatintroducedmetoit.Sohegotmethebook,"TheDailyStoic"byRyanHoliday,probablytwoyearsago.

Michael:Iwasreading.Ireadabunchofdifferentthingsandlikewaslookingatphilosophy.Anditwasalwaysdifficulttokindofidentifyingwithit,andalsodigestingitthewaythatthesewritersusedtowriteit,it'scomplicatedwriting,right?IreallylikedwritingbySeneca,andduringthatprocess,likejustkindofgoingthroughwithafinecomb,IwasturnedontoanauthornamedRyanHoliday,who'ssincethenbecomeafriend,beenonourshowmultipletimes.Andhewroteabookcalled"TheObstacleistheWay,"whichisalotaboutobstaclesinourlifeandhowyouovercomethem,andhowyoucanlookatthemandanalyzethem.That'sareallygreatplacetostartinmyopinionwithstoicism.

Andthenjustconsecutivelywroteabookcalled"EgoistheEnemy,"whichisallthathowweidentifytheego.Andthenafterthat,heidentifiedasawritersaying,"Okay,listen,"alotofthisstuffthathedoesisbasedinstoicphilosophy,anditwasdifficultforalotofustoconsumebecauseofthewaythesewritingswerewritten.Andsohewroteabookcalled"TheDailyStoic,"whichbasicallytakingexcerptsfromstoicismandthenputtingtheminlayman'stermsandkindofhelpingtoframethemoutalittlebitinamoredigestibleway.SoLaurynandI,wereadthatbookallthetime,daily,kindofcompare,talkaboutit,wehavealotofourfriendsreadingit,wejustlike...Ithinkit'saverypracticalphilosophy.

Lauryn:Andalso,withhowitislaidoutinthisbook,it'ssomethingthatyoucandoeveryday.Likesometimeswewerelike,readthisandit'slike800pagesandit'stoooverwhelming.Withthisit'sonepageaday.Whenyoupickupthebook,youstartonthedateyou'reat.Sosayyoupickituptoday,whateverthedateis,Ihavenoidea.Youwouldopenituptothatday,youwouldn'tstartfromthebeginningandit'sonepageaday.Ithinkthatthat'swhatmakesitsogreatisit'snotoverwhelmingandit'sjustathoughtthatyoucanputinyour


14

mind.Sotodaysomethingreallyupsetmeearlierintheday,andthewayIreactedwouldhavebeencompletelydifferentifIhadnotreadstoicismthismorning,whichIfindmyselfstartingto...whenIstarttolosemylogicandgoformyemotion,Ifindmyselfbeinglike,"Wait,amIactingstoicinthismoment?"It'sreallyhelpedmewiththat.

Michael:Youknow,likeoneofthethings,Ithinkitwastodayoryesterday,wasbasicallymakingthepointthatmostpeopledon'tsetoutwithbadintentions.Theyarejustlookingataspecificinstancefromtheirsetofeyesandthewaytheyviewtheworld.Andsoit'snotlikenecessarilybadintentionbutmaybeyoutakethat....maybesomebodysaidsomethingandyoutakeitinabadway,inanegativelight.It'sbecausemaybeyou'rehavingdifficultylookingatitthewaythatthey'relookingatit.Andso,immediatelywhatdowedo?Webecomedefensive,webecomeangry,wecreateasituationthatmaynotnecessarilyneedtobethere.

Andsowithstoicphilosophy,it'slikebeingabletostepbackandsay,"Waitaminute,they'renotdoingthistobemean,maybethewaytheydelivereditisnotthebestway."Butyoucantakethatmoment,andreallyitisjusttakingthatmomenttosaylike,"Hey,doIneedtoreacttothis?DoIneedtobeupsetbythis?Like,canIlookatthisfromtheirpointofviewfromfresheyes?"

Lauryn:Andtoansweryourquestion,IliketodoitinthemorningbecauseIfeellikeobviously,that'sthefoundationoftheday.AndIliketodoitwhileI'mdrinkingmycoffeeinapeacefulplacewithalittlebitofmusicinthebackgroundanditliterallytakes5to10minutes,it'sveryquick.Soit'snothingoverwhelming.

Katie:Ilovethatgreatadvice.AndIloveRyanHolidayaswell.What'stherestofeachofyourmorningroutines?BecauseI'mabigfanaswell,Ithinkhowyouframeyourmorningframesyourday.Sodoyouguyshavedifferentmorningroutines?Aretheythesame?Howdoyouframeyourmorning?

Lauryn:Couldnotbemoreopposite!It'slikeYinandYang.Iamvery,veryanalaboutmymornings.Infact,InoticedasIgetolder,it'slikegettingworse,it'soutofcontrol.Ithinkthatmylifeissochaoticandmyjobisso...it'snotsittingfrom9:00to5:00doingthesamething,notthatthere'sanythingwrongwiththat.Infact,Iactuallyenvythat,tobeabletositdownatacomputerandbeabletolikecheckato-dolistoff.It'slike,it'shere,it'sthere.It'smovement,it'sup,it'sdown,it'straveling.Youneverknowwhatyou'regonnaget,it'salotofpersonalities.

Soinknowingthatmydayisgoingtobechaotic,IhavetohaveanormalroutinethathappensthesamethingeverydayandIhavetokeepmycortisoldown.AndIusedtowakeupand,youknow,asablogger,forthefirstfiveyears,Ifeellikeeverybloggercanrelatetothis.YouhoponInstagram,you'rereactive,you'rerespondingtotextmessagesDMs,you'relookinghowmanyInstagramcommentsyouget,you'rescrollingthroughsocialmedia.Istopped,Ihadtojuststopdoingallofthat.Itwasnotstartingmymorningoffontherightfoot,itwasstartingwithcortisolandchaos.

SoIliketowakeuparound7:00or7:30.Ihavetosleep,I'mnotoneofthosepeoplethatcannotsleep.IneedatleasteighthoursofsleepandI'manalaboutit.AndthenIliketowakeup.Ihavethishydroflossbymybed


15

andalreadyhaslikemintandlemonandit'sfreezingcoldbecauseitstayscold,whichisamazing.Idrinkwaterinthemorning.Imean,Ifeellikeeveryonedrinkslemonwaterin2019,butIdodrinklemonwater.

AndthenIsitupinmybedafterI'veopenedtheblindsandIthinkthat'ssoawesome,whatyousaidonourpodcastaboutlight.Iletthelightintheroom.Andthatsignalsmybrainthat,like,it'stimetowakeupandthenIsitupinbed.AndthereasonIsitup,justtogetreallyspecific,isbecauseyou'vebeenlayingdownallday.Sotogetthatlymphaticdrainageandallthefluidsthathavebeen,youknow,accumulatinginyourfacedown,Ithink,isreallygoodforyou.AndImeditatefor10minutes,sometimes15,andMichaelknowsnottobothermeinthistime.

Michael:Irunforthehills.

Lauryn:I'madevilinthemorning,likeapitchforkifhebothersme.AndthenIwakeup,Imakethebedeverymorning.I'vedonethatsinceIwasthreeyearsold.Ithinkit'ssocoolwhatyou'vedonewithyourkids.Myparentswerethesameway.It'slikehand...youcanmakeyourbed.SoI'vedonethateverysinglemorning.Idon'twantMichaeltomakethebed,Iwannamakemyownbed.

Michael:Makesiteasyforme.

Lauryn:Yeah.AndthenIdothisthingthatAubreyMarcusalwaystalksabout,whichislight,movement,hydration.Sothelightistheshadesareup.ThemovementisIwalktogetcoffee.Sothisissomethingpeoplearelike,"Well,whydon'tyoujustgetcoffeetoyourhouseandmakeitathome?"Butthewholethingisgettingoutside,likeyousaid,gettingthelight,gettingthemovement,andkick-startingyourbrainintosomethingknowledgeablewiththepodcast.SoIdon'twannacheckmyphone.Idon'twannarespondtotext.Idon'twannacallanyone.Iwannawalktocoffeewithapodcaston.Itneedstobeapodcastthatiseducational.Idon'twannalistentogossip.Idon'twannastartmymorninglikethat.Ithastobesomethingthat'sgonnamotivatemeorprovidevaluetomylife.Igetmycoffee,Iwalkback...

Michael'slike...Sorry,I'mgettingspecific,I'mtellingyouexactlywhatIdoeverymorning.

ThenImakemycoffee.It'sawholefive-minuteritual.Ihaveallmystuffinthecabinet.I'mlikeyou,whereit'slike,Iamalwaysevaluatingmytime.AndI'mnotgonnahave...andthatsoundsstupid,butitdoessaveyoutime,20differentcabinetswitheverything,likemycoffeeisreadytogo,Icanputitdown,Icanmakethecoffee.AndthenIsitdownandIdomystoicism.

Yeah,Imean,Icouldgoonforever.I'mspecificabout...Iwannastartmy...AndifI'minahotel,Itrytodosomethingsimilarsoitfeelslikenormalcy.

Michael:Welivevery...Imean,obviously,LaurynandIconnectinalotofwaysbutlikeImentionedearlier,welivedifferentlives.Soassoonaswe'reinmyofficenow,whenIwalkinthesedoorsat9:00a.m.,it's,you


16

know,puttingalotoffiresout,right?There'salotof...there'sbigteam,differentshows.AndsowhenIcomeinhere,it's,youknow,I'mjustbasically...Ihonestlydon'tevenknowwhat'sreallyonmyscheduleuntilIsitdowninthisoffice.Andbecauseofthat,inthemorning,IneedmytimeandIneedsomewins.

SoI'mupeverydayat5:00a.m.,between5:00and6:00,likefirstthethingIdowhenIgetup,I'mchuggingatleast16to20ouncesofwaterratherquickly.ThenI'lltrytogetatleastsometypeofmeditationinfor10and15minutes.Andthen,Iliketobeabletolikesitandenjoycoffeeorsometypeofwarmbeverageinthemorningwithlemonwaterorcoffeeortea.Andduringthattime,I'meitherreadingorwritinginajournaljusttokindoflikegetmythoughtsgoing.

Andthenwithoutfaileveryday,prettymuchfivedaysaweekIruntothegym,Ihaveagymthat'sclosebyorIgotoJoe'sgym.AndI'minthegym,Ireallyliketobethereasthesun'srising.Itjustfeelslikethere'sanaccomplishment.Andkeepinmindlikeduringthistime,I'mjustthinkingalotoflike,nobody'sbotheringme,nobody'se-mailingme,nobody'scallingme.Andsoit'sthatalonetime.Comehome,justshower,normalstuff,getready.AndthenbythetimeIgethere,IjustfeellikeI'vegottensomuchdoneinthosefirstthreehourswithnointerruptionsthatIcankindoftakeontheday.Whenever...

TodaylikeIwasalittlebitbehindtheeightballandIdidn'tgetalotofthatstuffdonesoIfeellikeI'monthedefensewholetime.Peoplearecomingatme,I'mlike,"Shit,Ididn'tgettotakealookatmyinbox,Ididn'tgettoanswere-mails,Ididn'tgettoorganizemyday."Soforme,it'sreallyimportanttogetthatmorningroutineinbecauseitsetsmeupforsuccessfortherestoftheday.

Lauryn:AndIfeellikeuswakingupatdifferenttimes,likeforme,personally,thatreallyworks.BythetimeI'vemademycoffeeandreadmystoicism,I'mrightawaydoingaworkout.ThisisanotherthingthatIsavetimeat,Idon'tgotoagym.AndthereasonIdon'tgotoagymisbecauseInoticedthatIwastakinganhourworkoutanditwasturningintotwobecauseIwouldgothere,Iwouldrunintosomeonetherewouldbetraffic.Oh,I'mgonnastoptogetacoffee.Oh,there'sabird.Theteacherwantstotalkafterclass.Itwastakingupmytime.SonowIworkoutathomesoIcangetrightbackintoworkthesecondthatI'mdone.Mydayisallaboutmaximizingmytime.Ithinkifyou'reamotherthatmyroutinewouldsoundoverwhelming.I'veneverhadkidssoIcan'ttellpeopletodothisroutine.Ittakesmeprobably35minuteswithouttheworkout,andifthereisawaythatyoucanwakeup30minutesearlier,Ithinkit'sworthitjustbecauseitgivesyousanity.

ThispodcastisbroughttoyoubyReady,Set,Food,anewcompanyrevolutionizingfoodallergypreventioninchildren.Weallknowthatthisproblemisontherise,andmostofusknowsomeonewhohasachildwithfoodallergies,orhavehadthisexperienceourselves.Therearemanytheoriesforthisandcertainlymanyproblemsthatneedtobeaddressedlikeguthealthandimmunesupport.Ready,Set,Foodistakingthecuttingedgeofresearchandscienceandusingitinapracticalwaytohelpbabiesandchildrenavoidfoodallergiesinthefirstplace.Themostuptodatestudiesareshowingthatcarefullycalculatedearlyexposureintherightamountscanstopmanycasesoffoodallergies!Ready,Set,Foodmakesthiseasywithasimplesystemthatcanbeaddedtobreastmilk,formulaorbaby’sfirstfoodstogiveincrementalandcalculatedexposuretothetopallergenslikepeanuts,eggandmilk.Whenusedasdirected,thiscanreducethechanceof


17

allergiesbyupto80%anditisrecommendedandoverseenbymanyofthenation’stoppediatricians.Learnmoreaboutthisevidencebasedapproachatreadysetfood.com/wellnessmama

ThispodcastisbroughttoyoubythebestCBDI’veevertriedandtheoneIfeelisthebestoutthere.ItiscalledOjaiEnergeticsandhere’swhyit’sawesome…First,itsover20timesmoreabsorbablethatmostCBD.Over99%ofOjaiCBDgetswhereitneedstogoinyourbodybecauseofapatentedcolloidaltechnology(itisnotliposomal)like90%oftheCBDinoilsdon’tevenmakeitpastthegutandliverandintotheblood.Thisiscalled,“TheFirstPassEffect”.Then90%oftheCBDthatdoesmakeitthrough,isn’tavailabletothecellsthatneedit.Ojaisolvesthisproblemwiththeircolloidalsystem.IwasskepticalandthefirsttimeItriedit,Ifeltanoticeableeffectinabout15secondswhichissomuchfasterthanthe20-30minuteswithotherbrandsI’veused!TheirCBDderivedfromcompletelyorganicingredientsandbatchtestedby3rdPartyVendors(whichisimportant)forHeavyMetals,VOC’S,Pesticides,Herbicides,Microbes,andforthecontentofTerpenes&Cannabinoids.Becausethisversionabsorbsfaster,youalsocanknowifyou’regettingtherightdoseastoomuchisnotoptimal.Here’show:BecauseOjaiworkssorapidly,itcausesyourbody’scannabinoidreceptorsinthetonguetomodulate.ThetastewillbebitterwhenyourbodyneedsmoreCBD,butwillchangetosweetwhenyouhavehadenough.Sototestthis,justtakea¼dropper,wait30seconds,thenfeelifit’sbitterorsweet.Thenrepeatuntilsweet.OjaiisalsoacertifiedBcorpandtheyoperatetheirserversoffofwindpower,usecompletelyrecyclablepackaging,andworktobuildrelationshipswiththefarmerswhogrowtheingredientstheyuse,ensuringfairtradewages,andonlysupportingregenerativefarmingpractices.Findoutmoreaboutthemandgetaspecialgiftatojaienergetics.com/wellnessmama

Katie:Andyoumentionedlymphaticdrainage.Andyou'vewrittenaboutthisaswell.IwannatalkaboutitbecauseIrealizeI'vewrittenaboutit,I'venevertalkedaboutitonthepodcast.Whatdoyoudotofacilitatelymphaticdrainage?I'vedonedrybrushingforyears.I'vealsodonewavevibration,doyoudodrybrushingaswell?Andifso,isthatpartofthemorningroutine?

Lauryn:What'swavevibration?

Katie:It'slikeaplatethatvibratesyourbodyreallyquickly.Andsothatkindofspeed...Ithinkdrybrushingisactuallyamuchcheaperbutalsoequallyeffective.Ithinkwavevibrationcanhavesomeotherbenefitsaswell.Butdoyoudodrybrushingaswell?

Lauryn:Ilovedrybrushingbuthere'showintenseIam.Thedrybrushthat'sonAmazonwasnotgnarlyenoughforme.Ifeellikeyou'regnarlylikeme,likeyouwantthecoldest,youwantthehottest,youwanttheextremes.SoIboughtadishwasherbrushatRiteAid,andit'sthesickestofthickestbristles,andIusethattodrybrush,andit's10timescrazieranditreallyworks.It'shardwhenyouhaveaspraytan,Iwillsaythat,youhavetogetcreative.

It'slikethatmemewithallthenumbersabove,calculatingwhenyoushoulddoit.ButIbecameobsessedandinfatuatedwithlymphaticdrainagewhenIgotmajor,majorjawsurgery.Ihaddoublejawsurgery,theybroke


18

myjawupperandlower,andIwasswollenforthreeyears.Andtheonlythingthatwouldgetridofthatswellingfordayswaslymphaticdrainageandfacialmanipulation,andalotofice.

SoIstartedtorealizethatthere'ssomethingthatyoucandoathomethat'sfree,whichisyourhands.Andyoucandoitmanuallyandittakeslikepoundsoffyourface,it'scrazy.TodayIwentandgotlymphaticdrainage.MyfaceislikethisandthenIdoitanditjusttightens,becauseit'ssomuchfluidinyourfacefromlayingdownordrinkingorsaltorallthethingsthatwe'reeatingormetals,whateveritis.It'ssoimportanttofacilitatethelymphaticdrainage.

Soifyou'reathomeandyouwannadoitrightnow,takeanoil,putitonyourface,andthenmakesureyoutakeyourhandstoyournoseandgooutfromyournosetoyourhairline.Andthenthemostimportantpartisyoutakeitdownyourneck.

Soalotofpeoplemassagetheirfacebuttheydon'ttakeitdownthenecksowhatendsuphappeningisthefluidsortofgetsclogged.ButIthinkit'sthebestkeptbeautysecretbecauseitrubsoutfinelinesandwrinkles.You'retighteningandcontouringyourface.Andforme,likehowmanytimesdoyouwakeup?Iguessnotyou,becauseyoudrinkdryfarmwines.Swolleninyoureyespeoplethink,oh,you'retired,no,youneedtodrainyourlymphsystem.Soit'sagrossword,lymphatic,Ifeellike,isn'tthesexiestword,butitworks.

Katie:Ilovethat.ItisaperfectsegueintoanotherquestionbecauseyouareknownmuchmoreonlinethanIaminthebeautyworldandasabeautyblogger.AndIfeellikeyouhavealotofgreattipsonyourblogandmyaudienceissuperbusy.SoIwouldlovetoknowifyoucanconsolidateit,ifyouonlyhavelikemaybe10or15minutesadaytotaltoeverythingrelatedtobeauty,whatwouldyouprioritize?

Lauryn:IfIhad10minutesaday,whichbytheway,whenIdomyownmakeupitis10minutes,it'smaybeeven5minutes.Definitelygetabeautyblender,makesureit'sdamp.Thetrickistomakesureit'sdamp.It'sgottobedamp,itcan'tbeadrybeautyblender.Usethattoapplycaffeinatedsunscreenbecausethat'sgonnatightenyourskin.Sothat'sgonnagiveyouareallynicecanvastoputCCcreamon.IloveCCcream,it'sfullcoverage,ithassunscreeninit,IlikeITCosmetics.Dabthebeautyblenderwiththat,it'sadampbeautyblendersoyouwanttorunitunderthewaterandsqueezeitoutandthenputtheCCcreamontopofthesunscreen.IwouldbrushmyeyebrowsupbecauseIthinkthatthat'ssuperyouthful.AndImean,that'sreallyallIwouldwearprobablyonmyface.

Ifmymanicurewaschipped,IwouldthrowonCNDclearnailpolishbecause,youknow,you'regivingme10minutes,I'mgettingreallyspecific.IwouldthrowonCNDclearnailpolish.It'slikeagreattopcoatandmakesyournailslookallshiny.Iwouldhaveaccessorieslikereadytogo.Soeverything,likeIsaid,andI'msureyou'rethesameway,it'ssystems.It'slikehavingitrighttherereadytograb.

AndthenIwould,youknow,probablythrowinalittledryshampoo.IlikedpHUEAppleCiderVinegarShampoobecauseIbarelywashmyhair,andIwouldputsomebloodorangeperfumeon,andI'moutthe


19

door.Imean,IthinkthatCCcreamisthetrickandallofit,it'ssofullcoverageandit'sjustprovidesyouwithreallyprettydewy,fresh,youthfulskin.Wasthatspecificenough?

Katie:Thatwassuperspecific,Ilovethat.Doyouhaveaskincareroutineaswell?Ihaven'thadmanyguysonthepodcastsoI'mcurious.That'salesstalkedaboutarea.

Michael:Doyouknowwhat'sfunny?It'slikeIhad...Ialwaystellthisonthepodcast,likeforthefirst31yearsofmylifeIlooklikeanoldweatheredsaddle.Ibasicallyusedmyupperwrinkleareaasasleepmask,itwasfallingovermyfaceasmanyI...Noneofusguysgrewupwith...Idon'tthink,orthemajorityofus,letmerephrasethat,learningaboutskincareorbeautyroutinesorhowtotakecareofourselves,right,wejustgetup,throwsomewateronourface.

Lauryn:Waittillyouseemyfuturefirstborn.He'sgonnahaveafull10-step.

Michael:Oneofthebenefitsofthepodcastiswe'vetalkedtosomanyskincareexperts,doctors.Andsoatthispointsittinginmyseat,you'dhavetobekindofadullardtonotatleastpickupafewthings.AndthebiggestthingsIlearnedisjustadailyskincareregimenthatdoesn't...Listen,mendon'thavetohavethiscomplicatedthing,likeLaurynalwaysjokesthatshecoercedintoit.Butreallyitwaslike,okay,puttingthatexfoliatorintheshowernexttotheshampooorsoap,that'seasy,okay,throwitonyourface.

Havingaserum,likewhatevertheserumyouuse,nexttoyourtoothbrush,okay,that'seasy.Ittakestwoseconds.Andthenhavingagoodmoisturizerandsunscreen,likereallylike...andjustdoingthatconsistently.Itreallyhasn'tbeenthathardbuthonestly,likeifyouwouldhaveseenmeafewyearsagolikeverydriedout,wrinklesdeeper,likeyoujust...Ifeelclearer.Andit'snotbecauseIhadsomebigepiphany,itwasjustlikehavingtheconversationbelike,"Wow,theskinisthelargestorganinthebody."

Lauryn:It'syourface,youhaveitforever.It'snotlikeyourfaceisgoinganywhere.

Michael:It'sunderstanding.Yeah,Ithinkjustmoremen...it'slikewe'renotopposedtodoingthis,wejustdon'tknow.AndsowhenIstartedseeingandtalkingtothesepeoplethatare,Iwouldsay,authoritiesandexpertsinlikeunderstandingthehealthbenefitsandgettingridofdarkcircles,thatreallydarkcircles,andjustunderstandinghowtodoitinaverysimpleway,whereit'slikeI'malreadyintheshower,I'malreadybrushingmyteeth,I'malreadycombingmyhair,it'snotthatdifficulttoaddtheseproductsin.

Lauryn:Ialsothinkitbecomessortoflikeametime.Yousaidself-careisnon-negotiable,totakefiveminutesforyourskininthemorningandatnightisnotabigdeal,andit'smetime.Formetobeabletoyouknow,useareallyniceserumthat'sgonnaplumpandmakemy...It'ssomethingthat'snicetodoforyourself.


20

Michael:It'sbecomeroutine,likeInoticedifIdon'tdosomething,I'mlike,"Oh,Iforgot."It'salmoststrangetometonotdosomethingnowbecauseit'sbeenjust...Itwouldbelikegoingforafewdaysandjustandnotbrushingyourteeth.Itwouldbeveryweirdright?

Lauryn:Ialsothinkfor2019and2020,oneofthebiggestbeautytrendsthatishappeningispreventative.It'slikepreventativeskincare,preventativebeauty,preventativewellness.PreventioniswhereIthinkeveryoneisheaded.It'sfixing...Idon'twannasayfixing,it'saddressingthatthereisgoingtobeaproblemandgettingontopofitbeforeitactuallyhappens.So,youknow,Ijustthinkwithskin,withmen,men,getonyourskincaretoday.

Michael:Goodtipisalookatyourparentsbecameyourgrandparents,right?Likemydadlooked,thatguywasinthesunalot,somewrinkleslike,"Okay,it'sveryprobablethatthat'swhatI'lllooklikeunlessIcandosomethingstopreventit."So,youknow,ifyou'reinterestedintakingcareofyourskin,Ithinkyoushould,youknow...there'salotofveryeasythingsyoucando.Itdoesn'thavetobethesecrazyover-invasivesurgery.

Lauryn:That,orI'mgonnamakeyougetafaceliftwhenyou're60.

Katie:Toyourpoint,Michael,becauseIhearfromalotofwomenmainlybecausethat'stheaudience,whoaskedlike,"HowcanIgetmyhusbandtodothis?"AndI'mlike,"Well,firstofall,youcan'tgetyourhusbandtolikeyoucan'twithyourkids.You'renottheirparents,sorespecttheirindependence."Butyoucanalwayseducate.ButIthinkwhatyousaidaboutmakeitconvenientandmakeitpractical,that'sthekeyforguys.

Michael:Don'tstartthemonlikeaseven-step,right?Like.

Katie:Exactly.Andputitintheirshower,putitbytheirsinkinthebathroom,onthetoiletorwhatever,dependingyouknow,whereitis,wherethey'regonnabe.

Michael:Isympathizewithmenbecauseeveryone'slike...well,theycometoLaurynandsay,"HowdidyougetMichaeltodothis?"It'slike,"Well,listen,I'mtalkingtopeopleonpodcasts,I'mtalkingtodoctors."Andit'slikeIsaid,likeI'msittingfrontrowtothesethings,alotofmenaren't.Butstartingassimple,likegetjustasimpleexfoliatorthatyoucouldputnexttotheirshampoo.Something,asimpleserumthatyouputnexttotheirtoothpasteandtoothbrush,likeasimplemoisturizerorsunscreen.Thosearevery...don'toverwhelmpeople.

Lauryn:Here'sahottip.Goandgetyourfavoriteserumthatsmellsdelicious,andgooverandoverandovereverysinglenightconditioning.Makeoohsandahhslike,"Oh,thisfeelssogoodonmyskin,"andgetintobedandbelike"Plump,dewyskin,itfeelssogood."Wakeupinthemorning,"Wow,myskinissomoisturized."Dothatoverandoverandoverandoveragainuntilthey'rein.Youwentintomybathroomtheotherdayandyoustole...


21

Michael:Shethinksthoseoohsandahhsgetmeexcitedtoskincare.Theygivemeexcitedforsomethingelsebutnotinskincare.

Lauryn:Younow,it'saslowmanipulation,it'sslow.

Katie:Idohavethefeelingthough,Michael,Laurenseemsprettypersistent.Iwouldguessthere'sapersistencethereaswell.Youpursuedherfor10yearsandnowshe'sbeenonyourskincare.

Lauryn:Youcan'tbedoingyourforeheadoveryoureyes.

Michael:She'llcallmeout.IfIcomeuplookinglikeadriedoutprune,she'lljustlookovermeandbelike,"Youbettertakecareofthat."

Katie:Butthepracticalityiskey.OneoddtipthatIfoundthat'ssuperhelpful,mydad's...there'stwosupplementsthatIlikeuniversallyrecommend,probioticsandK2,whichislikeananti-inflammatory,helpskidsgrow,etc.AndIknewmyparentsgettingolderneededbothofthese.He'slikeroutinelyprettybadaboutrememberingtotakestuff.Sohetapedittothesaltandpepperonhistable,becausehealwaysputspepperonhisfoodandnowheneverforgetsbecausehetouchesthateverydayatmealswhenyou'resupposedtotakeit.SoIfeellikeforguysmakeitpractical,thatsolvesmostoftheproblem.It'ssuchagoodadvice.

Lauryn:I'mgonnatapeDr.Dennistoyourforehead.

Michael:It'struethough.Imean,that'sasimple...Imean,there'salotofwomenthatwriteintoourshow,"SohowdoIget...?"Listen,justdon'tmakeitoverwhelmingandovertime,likeyouknow,maybethere'safacewash,maybethat'sallitstartsat.

Lauryn:Youcan'tgettoowordyeither.Ifeellikementuneoutwhenyougettoowordy.It'sgottobelike,"Here'stheserum,it'sbyyourtoothbrush,"runout.

Michael:Yeah,she'sgotalotofmyfriendsonitnowtoo.

Lauryn:Ialsogothimontonguecleaning.IwaslikeIcannotbemarriedtosomeonethatdoesn'tcleantheirtongue,yougottocleanyourtongue.LikeIgave...stockingstuffersthisyearformyentirefamilyweretonguescrapers.Yougottobescrapingyourtongue.Andnowyouscrapeyourtongueeveryday.


22

Michael:Yeah,Iactuallylookatpeople'stongueandgo,"What'sgoingonwiththattongue?"

Katie:Ilovethat.I'mahugegeekwhenitcomestooralhealth.That'soneofmyfavoriteresearchsubjects.Infact,weareindevelopment,I'llannouncethisyear,onatoothpaste.It'slikeremineralizingprobiotic,totallynaturaltoothpaste,becauseIthinksomuchofhealthstartsinthemouth.AndIthinkalotofpeoplegetthatonepiece,wrongandifyoucanjustfixthatwithaneasyswitchitmakesabigdifference,butyou'rerightontonguecleaning,it'ssoimportant.

Lauryn:Icannotwaittotryyourtoothpaste.Ibetit'sgonnabeamazing.

Michael:IwasjusttellingLauryn,Ihatethetoothpastethatwehave,whateverthatis.

Lauryn:Allright,well,nowwehaveanewtoothpaste.

Michael:Sowe'regettingnewtoothpaste.

Lauryn:Yeah,Ibetyourtoothpasteisamazing.

Katie:Sookay,Iwannarespectyourtime,bothofyou,Iknowyou'reverybusy.Lauryn,anyotherrealquickbeautytipsortrendsorthingsyouwouldrecommendforwomentodothroughoutthedayorjustingeneral,likethingsthatyoufeellikereallymovetheneedleforbeauty?

Lauryn:Ithinkifyou'reinapinch,forgettheeyeshadow,andIjustthinkdolikeacreamconcealeronyoureyelid.Ialsothinkthatthere'sthislipmask,it'scalledLangie,L-A-N-G-I-E,andit'salipmask.Soyouwouldthink,"Oh,I'mgonnadolipmaskatnight."WhatIfoundisthatIusethelipmaskasalipglossanditstaysonlikeforhours.Sothat'satimesaver,youknow,insteadofreapplyinglipstickorlipglosseveryfivesecondsyoucanjustusethat.

AnotherreallygreatproductisPillowTalklipliner.Ifyouwannahavebiggerlipsinfivesecondsyoucanoverlyingyourlipswiththat.Itistheexactcoloroflips.Andthere'ssomethingaboutit,it'sacrosstheboard,I'vetalkedtotonsofgirlsthatitjustworks.SoyoudothatwithyourLangielipmaskandthat'sgreat.

AndthenatipthatI'mobsessedwithspreadingrightnowissilkpillowcases.Iwasnoticingthatmyhairwasbreaking.AndInoticedthatIwasgettingpimplesandInoticedevenfinelinesbymyeyes,anditwasallbecauseofthepillowcaseIwasusing.Soyou'respending,youknow,seventoninehourslayingdowneverynight,youbetterbethinkingaboutwhat'shappeningthere,right?Soifyouhavepimplesalloveryourface,andyou'rewonderingwhy,youprobablyneedtowashyourpillowcasemore.Ifyouareseeingfinelinesaroundtheeyes,youprobablyshouldlookatwhatyou'resleepingon.Andevenformyhair,Inoticedit


23

breakingsoIwouldsaygetagoodsilkpillowcase.IlikethebrandsSliporDiscoverNight,they'rebothgreatbrands.Youcan'tgowrongwiththat.

Andyeah,anotherreallyquicklittletipiswhenyouwashyourface,makesureyou'renotusingthetowelthatyouwashedyourbodywith.Ihavetinylittletowels,Michaeldoesn'tevenknowthis,IgothimtheselittleIKEA$1towels,there's20inourbathroom.Marie,whatdoyoucallit?Marie,yousaiditlastnight.

Katie:MarieKondo?

Lauryn:Yeah.They'rerolledlikethatandthey'retherereadyforhim,andwhenheusesthetowel,itgoesinthewash.AndIthinkdoingthat,you'llavoidsomanyblackheads,whiteheads,pimples.Justlittletipslikethatthatarenotsuperexpensive,Ithink,makeallthedifferenceinthelongrun.Youknow,whatImean?

Katie:Ilovethat.Andtocirclebacktoalittlebitwherewestartedearlieron,Ialwaysasktowardtheendiftherearebooks,eBookoranumberofbooksthathavereallychangedyourlifeandwhattheyareandwhyselfishly,I'malwayslookingforabookrecommendation.Soyoumentionedstoicism,butarethereanyothers?

Lauryn:Ilove"TheWarofArt,"nottheartofwar.Ilove"TheWarofArt."Wewerejustreadingthatyesterday.That'sanotheronethatyoucanjustopenupandjustread,youknow,onepageadayandyou'regood.I'mahugeloverofbiographies,Ireadallthetime.RightnowI'mreadingOliviaNewton-John'sbiography.IjustfinishedDollyParton's.Who'sanotheronethatIjustread?KrisJennerhasanawesomebiography.Ilovetoreadaboutsuccessfulwomenandseetheirhistory.I'mobsessedwithseeingliketheirchildhoodandtheirteenageyearsand,youknow,intheir20sandwatchingthat.IjustreadAlanaStewart'sautobiographyandherexperiencewithRodStewart.Ijustreallyfindastrongwomen'sautobiographyasreallyintriguingsoI'malwaysreading.

Michael:Yeah,wereadalot.OnebookIalwaysrecommendbecauseIjustthinkit'seasyforsomebodytojumpintoisabookcalled"ManagingOneself"byPeterDrucker.He'sobviouslyknownmoreformanagement.Butthere'sareallyshortandquickbook,it'slike50pagesandit'ssmall,youcouldreaditinanhour.Andit'sbasicallyaway,likeitteachesyoumoreabouthowyoucommunicate,howyouthink,howothersperceiveyou,basicallyhowyoumanageyourself.AndIthinkit'sareallygreatstartingplacetobuildself-awareness.

AndthenI'vereallybeenonaCharlieMunger,kicklatelyisWarrenBuffett'spartner.Ithinkhe'sreallywitty,Ithinkhe'sextremelysmart.Hewritesalotofgreatwork.Andhewroteabookcalled"PoorCharlie'sAlmanack,"whichisbasedoffBenFranklin's.Hedidanotherone.ButIthinkit'smorejusttalksthathe'sdoneandlifelessonsthathelearned.Ithinkthat'sareallygreatplaceandyoucouldjustjumpin,readafewpages.SothosearetwobooksIreallyrecommendandlike,onLauren'sblog,wehaveasectionwhereIrecommendbooks.I'mhereandthere,andsoyeah.


24

Katie:I'lllinktothataswell.Ilove...thosearenewsuggestions,Ican'twait.

Lauryn:Yeah.Lotsofbooks,lotsofpodcastsonthesite.

Katie:Awesome.Andforanybodywhodidn'tknowyouguysalready,wherecantheyfindyouonlinetostayintouch?

Lauryn:I'matthe"SkinnyConfidential"andtheskinnyconfidential.com.

Michael:Forme,Ithinkthebestplacetofindisprobablyonourpodcast,whichisjust"SkinnyConfidentialHim&Her"podcasts,it'sonInstagram's"TSC"podcast.I'mnotasactiveonsocial.Andalsoforalltheothershowswe’reworkingonDearMedia,youcanjustsearchDearMediaonlineordearmedia.comandseealltheshows.Butyeah,thepodcastiswhereweputoutmostofourcontentandwe'llputoutyourepisode.

Lauryn:We'regonnaputoutyourepisode.YouguysgottagolistentoKatie.

Michael:Yeah,that'sall.

Katie:Iloveit.Itwassomuchfuntobeonyours.I'msogratefulyouwereonmine.Thankyouguysfortakingthetime,thiswasawesome.

Michael:Thankyou.

Lauryn:Thankyouforhavingus.

Katie:Andthankstoallofyouforlisteningandsharingyourmostvaluableassetofyourtimewithustoday.I'msograteful.

Ifyou'reenjoyingtheseinterviews,wouldyoupleasetaketwominutestoleavearatingorreviewoniTunesforme?Doingthishelpsmorepeopletofindthepodcast,whichmeansevenmoremomsandfamiliescouldbenefitfromtheinformation.Ireallyappreciateyourtime,andthanksasalwaysforlistening.

Episode 254: Entrepreneurship with Lauryn and Michael of ...€¦ · the day, going to school...

Documents

Transcript of Episode 254: Entrepreneurship with Lauryn and Michael of ...€¦ · the day, going to school...