Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse Media

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Snippets from Episode 16 of Snippets from Episode 16 of the Digital and Social Media the Digital and Social Media Sports Podcast Sports Podcast @njh287 DSMSports.net

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On episode 16 of the Digital and Social Media Sports Podcast, Kevin DeShazo, founder of Fieldhouse Media (consulting for school athletics and social media), discussed effective and responsible use of social media by student athletes, how the space has evolved (and continues to), and more. What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net

Transcript of Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse Media

Page 1: Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse Media

Snippets from Episode 16 of the Digital Snippets from Episode 16 of the Digital and Social Media Sports Podcastand Social Media Sports Podcast

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Page 2: Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse Media

Snippets from Episode 16 of the Digital Snippets from Episode 16 of the Digital and Social Media Sports Podcastand Social Media Sports Podcast

Episode 16 featured founder of Fieldhouse Media, Kevin DeShazo

DeShazo discussed use of effective and responsible social media by student athletes and universities

What follows is a collection of snippets from the podcast. For the full episode, visit DSMSports.net

@njh287 DSMSports.net

Page 3: Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse Media

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PodcastPodcastKevin's career path:

Graduated from Oklahoma St. with a degree in Management Information Systems and did staffing in health care, moving up the corporate ladder until hr got tired of the corporate world and launched his own health care staffing firm with a friend that did not do well

→ Had established a background of social media consulting for local business → Meanwhile, took an avid interest in student athlete use of social media and the

fear or negativity for uses of it in whatever capacity

He saw positives, effective uses of social media every day and thought it could also apply to student athletes

→ sought to change the paradigm for student athlete use of social media, a friend convinced him to lead such a movement and start his own business

→ Fieldhouse Media was born Summer 2011

@njh287 DSMSports.net

Page 4: Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse Media

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“We just wanted to people, show coaches, show student athletes that social media was not the bad guy. There was no one in the space devoted to educating student athletes on how to use social media well. I thought what if someone made it their mission...to completely change the conversation (from negativity) to what is this potentially valuable...what if we could show the benefits social media could have to your brand

45,000 student athletes worked with by Fieldhouse Media and now work with faculty and coaches and administrators as well

@njh287 DSMSports.net

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“It was getting the decision-makers to realize this is really something we have to pay attention to...We've got 500 student athletes and even if they're just posting once per day, that's like 500 press releases every day that reflect on the department and the student athletes themselves.”

@njh287 DSMSports.net

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Initial interest [for Fieldhouse Media's services] was “definitely fear-based. It was justifiable in some ways, but I did not want to scare them...I just wanted to say you need to be aware of what they are doing, but there are positive things they can do to benefit (you and them).”

@njh287 DSMSports.net

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“Most administrators understood the value (of social media as a marketing tool), but they didn't see the value of student athletes and how they could be used as brand ambassadors for the university.”

Athletics is the front porch of the university.“If they have a public (social media account), that has a lot to do with (your

university). With every click, they're representing you.”

Cites how social media misuse affects even the smaller schools and smaller sportsThis is not a problem that picks on smaller schools. All it takes is one person and

(you're in) the national news

@njh287 DSMSports.net

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Kevin tells story of a COSIDA event when several admins and SID's showed avid interest, some fear and some positive, of interest in learning about student athlete use of social media

“To be able to show all of them how big this is all is, how big it is for your student athletes, how any of them can be in the headlines for good or bad reasons. Let's make sure it's a good reason.”

@njh287 DSMSports.net

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“Fieldhouse wouldn't be what it is for if not for the way I use social media. I have used it to connect with SIDs, athletic directors (and others), and I wouldn't be able to do that if I didn't have a point to what I was doing...I've gotten clients purely through Twitter...(It's about) having a purpose to what you are doing (on Twitter).”

@njh287 DSMSports.net

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What Fieldhouse does:

Some will have one session for all student athletes; can be toughIt varies per program, but goes through: the bigness of social media and how big

one's audience really actually is, how the media covers social media, what privacy looks like online, how student athletes can use it well and how that looks like, there is no right way to use (depends on your goals), but there is certainly a wrong way

@njh287 DSMSports.net

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Need to think about: developing an identity, adding value to what you put out, being intentional about what you put out online, using it for your career (to network),

What social media is – not just a place to talk to your friends, but to do things that matter.

Any student athlete can deal with criticism online. Sometimes will work with individual athletes particularly susceptible to fan feedback online, positive & negative

“We also equip coaches (and staff) to continue the conversation and then go into how coaches and staff can use it in ways that matter, too.”

@njh287 DSMSports.net

Page 12: Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse Media

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This episode's Helpful Tool: PicMonkey

-PicMonkey.com: a fantastic, user-friendly, freemium photo editing tool

Kevin also has used one called Canvas as a standalone web app for pic editing

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“(Social media) is student athletes' opportunity to have their voice heard and make a name for themselves. Let's figure out your four or five identity words and funnel everything you do online through your identity words.”

“...And remembering part of their identity is being a student athlete (which reflects on your program and teammates and university as a whole).

We remind them that everything you're doing, good and bad, affects a lot of people you're involved with.”

You can be intentional while still being genuine...having a specific purpose, but, in that, knowing your voice.

@njh287 DSMSports.net

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“We tend over-scrutinize everything athletes do. Social media has steered us in that direction.”

Cites Johnny Manziel example of posting about ticket for his car and sending upset tweet about being eager to get out of College Station, TX, and how it got way blown out of proportion.

“That's the tough thing about student athletes. Everything they do online is being scrutinized by somebody (and potentially amplified).”

@njh287 DSMSports.net

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“Student athletes are going to receive the message differently if it comes from an outsider...they'll process the messages differently from an outsider than they do a compliance officer or coach.”

“(Also) I have time in my day (that athletic departments do not) to try out every new app and figure out what's happening and the challenges and opportunities with each...It's also a conversation that needs to happen in-house, which is why training with staff (is so important).”

“(Administrators) are starting to get it...Their thought process has turned to 'Our kids on social media, what do we do with it? How can we use this?'”

@njh287 DSMSports.net

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Kevin recommends Facebook be private and used for just close friends and family...Use Twitter to build a name and brand for themselves; it's a more public platform.

Some still see it as a danger and have that fear mindset, but thankfully it's changing for the good because you're seeing more examples of (positive and beneficial uses) of social media.”

@njh287 DSMSports.net

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The moment[s] when Kevin recognized there was a need for the type of service Fieldhouse Media provides -

“It was a series of moments. I kept seeing headlines and realizing everything around this industry was negative and wanting to inject something positive in this field.”

@njh287 DSMSports.net

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The student athlete, past or present, that uses social media the best:

Matt Barkley – he even created an app AJ McCarron – shows his personality and causes he is passionate aboutFred Van Vleet (Wichita St. basketball) – he encourages and engages with

fans, talks about the program and teammates

@njh287 DSMSports.net

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The NCAA coach, past or present that uses social media the best:

Tim Miles, Nebraska basketball head coach – He was kind of a trailblazer, started tweeting at halftime...It helped to show people social media is not the bad guy.

Patrick Murphy, softball coach at Alabama Herb Hand, assistant coach at Penn State - “The Twitter OG,” uses it to

encourage student athletes to build their personal brand, advice for recruits with #RealTalk

@njh287 DSMSports.net

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This episode's Shareable Stat – 67% of sports fans supplement their TV viewing experience with a second screen

Kevin adds to the shareable stat: 50% of TV-related tweets are about sports despite under 2% of TV programming being sports

@njh287 DSMSports.net

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The right age for anyone to start using social media is ___ and when is education necessary?

“We'll say 13 is the best age (per Facebook's rules)...It has to be an age that parents are comfortable with...Parents have to be involved...And education is necessary before kids get on social media. Unfortunately that's not happening.”

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The biggest fail by a student athlete on social media:

Backup RB at Elon University was upset about lack of playing time and went off on his coach with 10-15 vulgar tweets casting aspersions on his coach. He had a private Twitter account, but a friend told him to stop, but the warnings went unheeded → Kevin requested to follow him and he was added → A few hours later he was on Deadspin

Notes unprofessional Twitter bio, picture, name displayListen to this full story; it's quite something!

@njh287 DSMSports.net

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Advice to athletes on how to respond to social media trolls:

“Don't give those people value...Someone who invested no more than the 40 seconds it took to write (that tweet), invested nothing...Don't give them the right or the tools to speak to you in a negative way. It's not worth it.”

@njh287 DSMSports.net

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Thoughts on use of social media in recruiting:

“It's great. Go where they (the recruits) are.”

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Most memorable campus visits –

University of Arkansas for nostalgia; worst was trip to Pace University in New York when travel home was memorably bad! [including a night spent at La Guardia Airport]

@njh287 DSMSports.net

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The NFL or NBA rookie besides Johnny Manziel we'll all know by November because of their social media use is:

DeAnthony Thomas (Oregon RB coming out), Clint Shelf (Oklahoma State QB coming out),AJ McCarron (Alabama QB coming out), Sammy Watkins (Clemson WR coming out)

@njh287 DSMSports.net

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Kevin's Social Media All-Star to Follow:

Mark Burns @markjburns88Law student at Belmont, writes for Forbes, Sports Agent blog, Sporting

News; he's very purposeful with what he does in social media

Jason Stein @jasonwstein, founder of NYC social media firm Laundry Service; he's someone in social media who I look up to quite a bit

@njh287 DSMSports.net

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Where to find Kevin:

@KevinDeshazo, @FieldhouseMedia, @FieldhouseDaily, FieldhouseLeadership.co

@njh287 DSMSports.net

Page 29: Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse Media

Snippets from Episode 16 of the Digital Snippets from Episode 16 of the Digital and Social Media Sports Podcastand Social Media Sports Podcast

Thanks so much to Kevin DeShazo for sharing his time and knowledge on the Digital and Social Media Sports Podcast!

Listen to the podcast and get more info and content at DSMSports.net (And subscribe in iTunes). You can also follow me on Twitter @njh287

@njh287 DSMSports.net