Epic Networking - 10 Commandments
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Become an Epic Networker: 10 Commandments to Build your
Professional Connections
David Pease, SPHR
Executive Vice President Chief Resource Officer
Androscoggin Bank
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I. THOU SHALT KNOW THE
5 WS OF NETWORKING. . .
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The Ws of Networking What?
Network [ntwerk] Noun & Verb.
A group of people who exchange information,
contacts and experience for professional or social
purposes. (The Oxford Dictionary)
You need people in your life and they need you. Networking is building meaningful relationships
before you need them. Networking is a strategic,
ongoing lifelong effort. (David Pease)
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The Ws of Networking Why?
You network to meet people, find a new job, enhance your current role, expand your career,
explore new career options, recruit employees,
obtain referrals/sales or simply to broaden your
horizons---it is important to focus on networking to
identify contacts for future mutual benefit.
Who learned about their current job through a contact? Who met their spouse or significant other
through a friend or family members?
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The Ws of Networking Who?
new friends
family
local colleagues
old friends
former colleagues
colleagues at other offices
Just a click
away
virtual communities
Business leaders
old classmates
Family friends
School alumni
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School
Networks
The Ws of Networking Where?
Professional
Association
Networks
Formal
Networks
Entrepreneurial
Networks
Regional
Networks
Industry
Networks
Social
Networks
Electronic
Networks
Informal
Networks
Community
Organization
Networks
Business
organizations
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The Ws of Networking When?
Every day.
Every where.
With everyone
All the time.
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II. THOU SHALT JUST DO IT. . .
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No one knows everyone,
everyone knows someone.
No one knows everything,
everyone knows something,
all knowledge resides in humanity.
networks.
Lvy 1997
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III. THOU SHALT CREATE
A NETWORKING PLAN. . .
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Planning A Networking
Campaign
1. Define your objective.
2. Select the right technique.
3. Understand that deal flow or your number of prospects must be great to land one perfect business
contract.
4. Identify your target(s).
5. Work out your positioning. This is a short statement of
what you are about, what you can offer.
6. Create a written Network Plan!
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IV. THOU SHALT BUILD
NETWORKING PARTNERS . . .
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Building Networking
Partners
Talk to everyone you know about your goals. Cultivate your relationships.
Establish contacts before you need something.
Clarify what network partners can and will do for you.
Target specific contacts to build into network partners Network coach, Image consultant, Marketing expert.
Find those friendly network spiders - People who just seem to know everyone.
Use the telephone.
Use your online social network.
Be visible at business and community events.
Be active in professional organizations
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V. THOU SHALT GROW AND INFUSE
POSITIVE ENERGY INTO YOUR NETWORK. . .
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Grow & Refresh
Your Network
Go out of your way to be where people are.
Set time aside each month to network.
Set a goal for meeting new people
Create contact database personal details, not just exchanging business cards.
Choose the right method for the right person.
Warm up long-cold, older contacts.
Continually re-evaluate your network? Adds? Delete?
Send a birthday card or email.
Congratulations to contacts receiving promotions or new jobs (scan journal/media announcements).
Send a inspiring quote or great article to a key contact.
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Dont Have Time Think Again!
We meet new people all the time, with no disruption to our schedules. Leverage these opportunities!
Not consistently widening our circles of acquaintances and contacts, may severely curtail our chances for
advancement and success.
The average person knows about 250 people. And each of those people knows, in turn, another 250 people.
This means that for each new person you meet, you gain access to a potential pool of 62,500 people separated
from you by just two degrees!
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VI. THOU SHALT CREATE AN
EFFECTIVE ELEVATOR SPEECH. . .
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Elevator Speech
The elevator speech is a concise explanation of who you are and what you do in 30 seconds (time it take an elevator
to travel from the top floor to the bottom floor of a high rise).
Introduce yourself in memorable fashion, emphasize the benefits you provide or the solutions you offer, showcase
your uniqueness to set yourself apart from the competition
and set the stage to build a new relationship.
Script it, rehearse it, perfect it. Positive 1st impression.
Leave them wanting moreasking you to elaborate.
Cover the 3 Ps Passion, Previous experience, and Portable/transferable skills.
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VII. THOU SHALT PERFECT
FACE-TO-FACE NETWORKING. . .
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Face to Face
Networking
Name tag is worn on the right side to provide an easy
sight-line to your name when shaking hands.
Practice effective handshaketwo pumps and let go. Avoid giving a bone crusher or limp fish.
Communicating importance of body language, voice and words.
Introduce yourself. Use GNAP and Elevator Speech. When appropriate, exchange business cards. Customize. Once contact is made, networking just begins. Follow up
with those you met sent a note - stay in touch, share info and offer help.
Follow up is the #1 positive trait of most effective networkers!
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VIII. THOU SHALT LEARN TO WORK A ROOM. . .
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Working the Room
Let preparation and practice be your guide. Spend some time planning your conversation generators.
Ask about job, company, why herebe genuinely interested.
Carry pen, business cards, name tag, breath mints.
Start with small talk. Find things in common. How can you help this person? How might they assist you?
Don't stay too long in one place. After five to eight minutes, excuse yourself, It was nice meeting you ...
Be careful with eating and drinking (keep in left hand to always be ready to shake hands)
Networking is less about meeting new people than having them remember you after the fact.
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IX. THOU SHALT CREATE
A STRONG PERSONAL BRAND. . .
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Making an Positive
Impact
Ask a question at a conference.
Connect people together (Building others network!)
Have quality conversation with a few people at a networking event. Introduce yourself to a lot of people.
Wear a bright ties or colorful outfit. Wear a pin/button to generate questions/conversation.
Make people laugh. Make people smile. Be positive!
Be genuine, sincere and interested in everyone you meet!
Have an opinion on everything. (But keep an open mind.)
Take up an unusual hobby - but not too unusual.
Provide positive feedback /compliment others.
Establish a strong Professional Reputation deliver on promises. Be someone people want to meet.
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7 Ways to Sharpen
Networking Skills
1. Action Plan. What do you want to accomplish?
2. Reciprocity. Mutual Benefit and Rewards.
3. Listen. People love to talk about themselves. A good listener learns and
truly understands what motivates and inspires others. Asking great
questions and showing genuine interest is memorable to the other person.
4. Approach Introverts. They have great talents and connections, dont miss an opportunity to meet a quality person!
5. Be Nice. Authentic. Be Positive. Integrity is the glue to your reputation.
6. Invest Selflessly. One of the quickest ways to break down barriers and
establish relationship is offer help to someone in need.
7. Guanxi. This is the Chinese word for network. Diversify your network! Do
you have people in your network who are older and younger than you, of
different races and ethnicities? This year expand your network to include
new people and their communities.
8. Create an Online Presence.
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Online Networking
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X. THOU SHALT HAVE
FUN NETWORKING. . .
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Conclusion
Networking can be a fun and easy way to enrich your life, broaden your horizons, and enhance your career.
Crucial to your success is that you treat networking as an exchange of ideas and information and experience. You
are not "sponging" off others for your own benefit.
Be generous in sharing your talents, experiences, and ideas, and always be respectful of those around you.
Mentoring and networking are not just occasional techniques to broaden your career. You need to integrate
networking and mentoring into your daily life.
Good luck and have fun!
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Final Thoughts
A small pebble
can make a BIG ripple.
Share your talents.
Connect with others.
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Questions?
David Pease, SPHR
Executive Vice President Chief Resource Officer
Androscoggin Bank
30 Lisbon Street ~ Lewiston, ME 04243
[email protected] androscogginbank.com
207-376-3506
Please feel free to request a connection with
me on LinkedIn.com or Facebook.com.
Follow me @MaineHR on Twitter.com.
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Enhancing Online
Presence
Headline! (Most important section of profile 120 words) Photo (Headshot) Summary (Think this is a Bio Overview. Brochure of You. Specialties (Key words for searches) Work experience & Education, Professional Groups Websites (company, personal, association). Establish a LinkedIn public profile Update your status weekly. Join LinkedIn Groups. Comment (Ask and answer discussion questions). Share articles. Create new group. Expand your connections on a regular basis (searches) Give & Seek Recommendations Start a blog. Twitter.