Epc presentation slides
Transcript of Epc presentation slides
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EFFECTIVE PUBLIC COMMUNICATION
[COM 30103]
ENGLISH 2
[ENGL 0205]
RESEARCH ASSIGNMENT
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INTRODUCTION
•Compare two businesses, a barbershop and a salon at different locations.
•The barbershop is located in SS14, Subang Jaya, Selangor whereas the salon is located in Senawang, Negeri Sembilan.
•Compare their differences between these two businesses.
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JASMEN HAIR
DRESSING SALON
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• Social interaction and public discourse.
• Provide services such as hair cut, groom and style.
• Additional services such as massages, shaving and trimming of nose hair.
NATURE OF BUSINESSBARBERSHOP
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NATURE OF BUSINESSBARBERSHOP
• They do not include hair wash, hair dye, hair perming and
hair treatment.
• Their customers are mainly males.
• Their price range are rather low.
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INTERVIEWEE
Name: Kalaiarasan Javen
Age: 49
Position: Supervisor
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BACKGROUND
ESTABLISHED IN:1986
LOCATION:
7, SS14/1, 47500 Subang Jaya, Selangor
ATMOSPHERE:
Clean and neat
CUSTOMER:
All ages, mostly male customers, mainly Chinese followed by Indians and Malays
OWNER:Mr. Bushpa Nathan
PRICING:
Low range, starting from RM 7 onwards
SERVICES:
Haircut, shaving and massage
NO. OF EMPLOYEES:
3
NO. OF BRANCHES:
7
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INTERIOR
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CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
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NATURE OF BUSINESSBEAUTY SALON
• Cosmetic treatments for men and women.
• Provide services such as hair cut, hair dye,
hair perming and hair treatment.
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NATURE OF BUSINESSBEAUTY SALON
• Their price range are slightly higher, as their
grooming skills and product used are more
professional and pricey.
• Some salon provide extra services such as
manicures, pedicures, massage and facials.
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INTERVIEWEE
Name: Alexander Tan
Age: 24Position: Owner’s daughter,
Senior Stylist
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BACKGROUND
ESTABLISHED IN:1983
LOCATION:
69, Kampung BaruRahang, 70450 Seremban, NegeriSembilan
ATMOSPHERE:
Old shop lot,Stuffy.
CUSTOMER:
All ages, both genders, mostly Chinese.
OWNER:
Clairol Lee
PRICING:
Low Range, starting from RM15 onwards
SERVICES:
Haircut, Perming, Dye, Treatment.
NO. OF EMPLOYEES:
4
NO. OF BRANCHES:
None
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INTERIOR
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Analysis of Business
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MOTIVECLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Salon was a successful business during 1983.
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MOTIVEJASMEN HAIR DRESSING SALON
• Only have basic grooming skills.
• Enough money as capital to open a barbershop.
• Sustain his family.
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SERVICESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Haircut• Hair dye• Hair perm• Hair treatment
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SERVICESJASMEN HAIR DRESSING SALON
• Haircut• Shaving• Massage
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CHALLENGES & OBSTACLESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Barbershop next to this salon.
• Demanding customers.
• Location – Rural environment.
• Space of the salon.
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CHALLENGES & OBSTACLESJASMEN HAIR DRESSING SALON
• Another barbershop located next to it.
• Space of the shop.
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STRATEGIESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Travel to overseas to learn new skills and trend from the local hair dresser.
• Provide high quality services.
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RECOMMENDATIONCLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Install some cabinets .
• Lightings should be added.
• Expand their salon.
• Replace old decorations with new and attractive decorations.
• Buy an advertising space on Facebook.
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RECOMMENDATIONJASMEN HAIR DRESSING SALON
• Expand the space of the salon.
• Replace the cushions of the barber chairs.
• Replace the cabinets with new cabinets.
• Buy a salon trolley to keep the tools neatly.
• Give out more flyers and promotions.
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SUMMARY
Content Clairol Unisex Hair Style Beauty Saloon Jasmen Hair Dressing Salon
Nature of Business - Cosmetic treatments for men and women
- Price range are slightly higher(RM15 onwards)
- Customers are mainly males
- Price range are rather low (RM 7 onwards)
Motives - Successful business during 1983 - Only have basic grooming skills
- Only have enough money to open a barbershop
- Sustain his family
Services - Haircut, Hair dye, Hair perm and Hair treatment
- Haircut, shaving andmassage
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Challenges andObstacles
- Barbershop next to this saloon- Demanding customers- Location- Rural environment- Space of the saloon
- Space of the shop- Another barbershop
located next to it
Strategies - Learn new skills from local hair dresser in overseas
- Provide high quality services
N/A
Recommendations - Install new cabinets- Add more lightings- Expand their salon- Add new decorations- Buy and advertising space on
- Install new cabinets- Replace the cushions of
the barber chair- Expand their salon- Buy a salon trolley- Give out more flyers
and promotions
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CONCLUSION
• Jasmen Hair Dressing Salon is more commercially stable.
• They have more branches.
• Their location is more happening.
• They are able to attract more customers.
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• Barber's History - Cleaning Services and Styling for the Head and Face. (n.d.). Retrieved November 23, 2014, from http://thehistoryofthehairsworld.com/barbers_history.html
• Clifton, H., & Sutcliffe, A. (1994). Business information systems (5th ed.). New York: Prentice Hall.
• English, A., & English, L. (2009). Northstar 4, reading and writing (3rd ed.). White Plains, N.Y.: Pearson Longman.
• Favorites. (n.d.). Retrieved November 14, 2014, from http://webpages.charter.net/bobbyrutledge/History Of Barbering.htm
• Israel, D. (2008). Data analysis in business research a step-by-step nonparametric approach. Los Angeles: Response.
• Langan, J. (2002). English skills with readings (5th ed.). Boston: McGraw-Hill.
• Lesikar, R. (1981). Report writing for business (6th ed.). Homewood, Ill.: R.D. Irwin.
• Weissberg, R., & Buker, S. (1990). Writing up research: Experimental research report writing for students of English. Englewood Cliffs, NJ: Prentice Hall Regents.
• Welcome to National Association of Barber Boards. (n.d.). Retrieved November 17, 2014, from http://www.nationalbarberboards.com/history.htm
• Yaacob R. (2002). A report writing guide. Ampang: Imformation Retrieval Services.
•
REFERENCES
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