EP Insider 2014: Educational Partnerships at ArtCenter College of Design

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Who We Are

DesignStorm

Message

DesignFlash

Sponsored Projects

How to Get Involved

Educational Partnerships programs simulate profes-sional studio environments and expose students to a broad spectrum of industries, global cultures and professional practices.

DesignStorms are 3-day immersive workshops that leverage Art Center’s skilled faculty, with the support of our sponsors’ expertise, to guide mutli-disciplinary teams of upper-term students through an intensive design process.

Engagement with industry has been a critical element of the student experience since Art Center was founded in 1930. These messages share our leadership’s point of view.

DesignFlashes are one-week design challenges that simulate entrepreneurial or freelance work by allowing students to work independently on real issues facing start-up organizations and new brands.

EP Insider is published by the Office of Educational Partnerships, Art Center College of Design.

Art Center College of Design1700 Lida Street, Pasadena, CA 91103www.artcenter.edu

Educational PartnershipsExecutive Director: Elizabeth CollinsDirector, Sponsored Projects: Regina Dowling-JonesDirector, Exchange & Study Away: Hannah HuangProject Management: Christine HansonSenior Coordinator: Ronit DrokerSenior Coordinator, Educational Partnerships and Study Away Programs: Mariette Thomas

DesignBrand Identity and Book Design: Tomo OginoWeb Design: The Rare Studio

Photography©Art Center College of Design, Educational Partnerships, Designmatters, Alex Aristei, Stella Kaninina, Takayuki Mark Kasuya, Lucia Loiso, and Tomo Ogino

This flagship program gives partners the opportunity to sponsor studios in which select groups of upper-term undergraduate and graduate students work in multi-disciplinary teams to explore a broad range of topics.

Educational Partnerships programs benefit our part-ners, faculty and students. Learn more about these benefits, key dates, and how to sponsor a program.

Copyright©Art Center College of Design. All rights reserved. Art Center, Art Center College of Design, and DesignStorm are trademarks of Art Center College of Design.

Student works reproduced or referenced in this publication are for educational purposes only. No part of this publi-cation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photo-copying, recording, or any information storage or retrieval system, without written permission of the publisher.

ContactEducational Partnershipspartnerships@artcenter.edu626.396.2430www.artcenter.edu/partnerships

Art Center College of Design626.396.2200www.artcenter.edu1700 Lida Street, Pasadena, CA 91103

COVERSpecial Olympics World Summer Games Sponsored Project, Host Department: Environmental Design, Summer & Fall 2014.

Product Design Student Thomas Kong participating in the SHE DesignStorm

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2014Vol. 01EP Insider

Educational Partnerships fosters global competency and facilitates experiential learning by bridging academic and professional practices.

Since Art Center was founded in 1930, engagement with industry has been a critical element of the student experience. Industry collaborations take on a variety of forms, but the intention and promise is always the same: high-quality, professional experiences that bring current industry challenges and opportunities into the classroom and provide students the context for imagining future solutions.

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EP Program Statistics for 2014

Projects Student Experiences

Environmental Design Student Laura Valseca.

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02 EP INSIDER 2014 Educational Partnerships, Art Center College of Design

The spirit with which Art Center was founded—to provide students the practical skills they need for professional success—is reflected in numerous partnerships that bring relevant industry assignments into our classrooms every day. Working with a vast network of companies and organizations, Art Center's Office of Educational Partnerships offers an average of 25 projects and workshops each year that expose students to a broad range of industries and topics.

It is our privilege and responsibility to create opportunities for meaningful collaboration that benefit both our industry partners and our students. Industry engagement in the classroom often leads to stunning portfolio work on the part of our students as well as to internships and a variety of career opportunities. Many professional relationships begin during a critique for a sponsored project or DesignStorm, and it is especially gratifying when our alumni return as sponsors.

I’m delighted to share with you the first EP Insider, an annual review of Art Center’s educa-tional partnerships, to offer a sense of the range of creativity and ingenuity taking place in this part of our curriculum. I hope you will be inspired, as I am, by the work of our students and by the profound educational experience realized through these opportunities.

Dr. Lorne M. Buchman President, Art Center College of Design

It is our privilege and responsibility to create opportunities for meaningful collaboration that benefit both our industry partners and our students.Message from the President

Photo credit: Photography and Imaging Student, Takayuki Mark Kasuya.

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EP INSIDER 2014 Educational Partnerships, Art Center College of Design04

Our flagship program gives partners the opportunity to sponsor studios in which select groups of upper-term undergraduate and graduate students work in multi- disciplinary teams to explore a broad range of topics.

Sponsored Projects have evolved over the years, but the intention and promise is always the same: high-quality, professional experiences that bring current industry challenges and opportunities into the classroom and pro-vide students the context for imagining future solutions.

Transportation Design Student, Ken Nagasaka, JD Components Sponsored Project, Summer 2014.

Transportation Design Student, Chun-Kai (Cedric) Lui, Toyota and Clemson University Sponsored Project, Spring 2014.

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Sponsored Projects test students’ leadership and collaborative skills like no other pedagogical model can.James Meraz, Environmental Design Faculty

Interaction Design Student, Kelly Weldon, Ford Sponsored Project, Spring 2014.

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Ford Motor Company

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The Driving Experience of the Future

TERMSpring 2014

Project BRIEFWhat does it mean to drive a car that is smart, connected and responsive? Innovating from the “inside out,” exploring possibilities from augmented reality to touch sensitive fabrics, students devel-oped holistic interior concepts based on the driver that satisfies, delights and redefines the ride.

FacultyMaggie HendrieCory GrosserMarek Djordjevic

Host DepartmentsInteraction DesignTransportation Design


Honda Research Americas

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Redefining the HRA Brand

TERMSpring 2014

Project BRIEFGraphic design students were challenged to develop a strong, bold and cool brand identity to be used to create the sense of team pride, of a creative R&D culture driven by the desire to design dynamic engineering solutions for the future.

FacultySimon Johnston

Host DepartmentGraphic Design

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Toyota & Clemson University

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Youth-Oriented Utility Vehicle

TERMSpring 2014

Project BRIEFWhat do active young people need in a utility vehicle? Transportation design students created concepts to answer this question for Gen Z in the year 2020.

FacultyDave O’ConnellGeza LocziCandice-Leigh Baumgardner

Host DepartmentTransportation Design


UCLA Business of Science Center

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Innovating Medical Devices

TERMSpring 2014

Project BRIEFIn partnership with a diverse group of UCLA students (bioengineering, pre-med, MBA), Art Center students conceived of new medical devices and services based on field research at UCLA Hospitals and the Venice Family Clinic.

FacultyJeff Higashi

Host DepartmentProduct Design

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Dell

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Mobile Computing for the Creative Professional

TERMSpring 2014

Project BRIEFAn investigation of the future of mobile computing engagement and ecosystems for the mobile creative professional.

FacultyJeff HigashiBrian BoylTodd Masilko

Host DepartmentsProduct DesignGraphic Design


J.D. Components

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Innovations in Electric Mobility

TERMSummer 2014

Project BRIEFTransportation Design students were challenged to design innovative 2-wheel or 3-wheel electric vehicles.

FacultyMarek DjordjevicGaylord EcklesCandice-Leigh Baumgardner


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Special Olympics

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Branding the 2015

TERMSummer & Fall 2014

Project BRIEFA two-term project to design a branded experience for all participants and visitors to the 2015 Special Olympics World Summer Games in Los Angeles.

FacultyDewi SchoenbeckMichael NeumayrCody Clark

Host DepartmentEnvironmental Design

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Chatgame

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Future of Mobile Interaction

TERMFall 2014

Project BRIEFThe future of mobile remote video confer-encing and how North American consum-ers will incorporate this technology into their daily lives.

FacultyAndy OgdenJames Chu

Host DepartmentGraduate Industrial Design


Chrysler

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Classics Within Reach

TERMFall 2014

Project BRIEFBeautiful transportation with timeless design, attainable to a broad range of customers.

FacultyMarek DjordjevicCandice-Leigh BaumgardnerRichard Kong


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GRAMMY Museum

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The Redesign of the GRAMMY Museum Lobby

TERMFall 2014

Project BRIEFEnvironmental Design Students explored the redesign of the GRAMMY Museum Lobby thereby redefining the arrival experience for visitors at this outstanding music venue.

FacultyKenneth CameronYo Oshima

Host DepartmentEnvironmental Design


HTC

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Digital Courtship: The Future of Intimacy

TERMFall 2014

Project BRIEFFollowing a DesignStorm, this project investigated how the next generation is going to express their emotions towards each other and the tools that will facilitate or enhance their experiences.

FacultyJeff HigashiBrian Boyl

Host DepartmentsProduct DesignGraphic Design

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Metal Finishing Association of Southern California (MFASC)

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Bright Design Challenge

TERMFall 2014

Project BRIEFThis annual project offers students from multiple disciplines the opportunity to gain in-depth knowledge of various metal finishing technologies and challenges them to imagine new applications and create innovative designs.

FacultyKrystina CastellaCatherine Maclean

Host DepartmentIntegrated Studies


DesignStorms are 3-day immersive workshops that lever-age Art Center’s skilled faculty, with the support of our sponsors’ expertise, to guide mutli-disciplinary teams of upper-term students through an intensive design process. Over the course of the three days, the teams apply various methodologies to identify areas for deeper exploration and reveal new opportunities related to the topic at hand.


DesignStorms are a ton of fun and really capture the instinctive nature of our students to innovate and create at a very high level. Jeff Higashi, Product Design Faculty

Product Design Student, Junyong Park presenting during Eastman DesignStorm, Spring 2014.

Group shot, HTC Design-Storm, Summer 2014.

Lawrence Chang (Graphic Design), Annie Shin (Environmental Design), Felix Hoyos-Trauttmansdorff (Product Design) participat-ing in the Visa DesignStorm, Summer 2014.

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Microsoft

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Inspired by the movie “her”

DatesJanuary 28–30, 2014

Project BRIEFUsing the movie “her” as a starting point, students explored how human relation-ships, expressions and interactions will intertwine with technology in the future.

FacultyTodd MasilkoNadine DabbyMing Tai


Sustainable Health Enterprises (SHE) & Designmatters

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Material Innovation & Product Development

DatesMarch 11–13, 2014

Project BRIEFStudents developed commercial products in a broad range of categories that are feasible utilizing banana fibers and other parts of the banana tree with the goal to create a revenue stream to support SHE social enterprises for women across the globe.

FacultySherry HoffmanCandice-Leigh BaumgardnerKrystina CastellaDice Yamaguchi

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Eastman Innovation Lab

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The Future of Prosthetics

DatesFebruary 11–13, 2014

Project BRIEFIn collaboration with Paralympic athlete Blake Leeper, students endeavored to answer the question, “How can the design and functionality of prosthetics be improved for both everyday living and competitive athletics?”

FacultyKaren HofmannFridolin BeisertPascual WawoeMarshall Hamachi


Visa

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Envision the Future of Payment

DatesJune 10–12, 2014

Project BRIEFStudents created experiences and prod-ucts that will inform and influence how people everywhere will conduct payments in the future.

FacultyTodd MasilkoJames ChuSimon Johnston

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HTC

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Digital Courtship: The Future of Intimacy

DatesJuly 8–10, 2014

Project BRIEFHow will the next generation express their emotions towards each other? Students developed tools and systems that will facilitate and enhance the experience of relating and sharing emotions.

FacultySherry HoffmanNadine DabbyJeff Higashi


Sherwin Williams

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Beyond Paint?

DatesJune 10–12, 2014

Project BRIEFThe process we use to protect and beautify a room has remained largely unchanged over the last century. Students explored new and innovative approaches to chang-ing a room from painting to projection and beyond.

FacultyGerardo HerreraMing TaiPenny Herschovitch

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Many Art Center students and graduates are interested in working for themselves. DesignFlashes are one-week design challenges that simulate entrepreneurial or freelance work by allowing students to work inde-pendently on real issues facing start-up organizations and new brands.

I believe that Art Center is at its best when knowledge is shared by teachers that are professionals, in collaboration with industry partners for the betterment of the next generation of art and design leaders.Cory Grosser, Environmental Design Faculty


Volo

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Coffee Tables

DatesSeptember 29–October 3, 2014

Project BRIEFEnvironmental and Product Design students were challenged to design a new multi- functional coffee table for the emerging furniture brand Volo, that is simple in design and can be sustainably manufactured.

FacultyCory Grosser

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SUMMER 2015Full-term projects must be confirmed by Monday, February 23, 2015Sponsored Project agreements must be executed by Friday, March 20, 2015

Schedule*Kick-off: the week of May 11, 2015Research review: the week of June 1, 2015Midterm review: the week of June 22, 2015Final Presentations: the week of August 10, 2015

FALL 2015Full-term projects must be confirmed by Monday, June 22, 2015Sponsored Project agreements must be executed by Friday, July 17, 2015

Schedule*Kick-off: the week of September 7, 2015Research review: the week of September 28, 2015Midterm review: the week of October 19, 2015Final Presentations: the week of December 7, 2015

SPRING 2016Full-term projects must be confirmed by Monday, October 19, 2014Sponsored Project agreements must be executed by Friday, November 13, 2014

Schedule*Kick-off: the week of January 11, 2015Research review: the week of February 1, 2015Midterm review: the week of February 22, 2015Final Presentations: the week of April 11, 2015

*All dates are approximate and subject to mutual availability and subject to final approval

BENEFITS TO SPONSORS

Access to emerging talentExposure to design methodologiesFresh creative perspective and innovative design solutionsNetworking with Art Center’s design community

BENEFITS TO STUDENTS

Opportunity to work with real “clients”Potential for internships and/or employment opportunitiesExposure to current industry trendsOpportunity to work with students from different majorsPortfolio development

BENEFITS TO FACULTY

Exposure to current industry trends Opportunity to work with faculty from different majors Professional networking

Benefits Key dates and Deadlines for 2015 & 2016

Sponsored Projects

Get involved.


BENEFITS TO SPONSORS

Access to emerging talentRapid ideationNetworking with Art Center’s design community

BENEFITS TO STUDENTS

Opportunity to work with real “clients”Potential for internships and/or employment opportunitiesExposure to current industry trendsOpportunity to work with students from different majorsExperience in a variety of design methodologiesPayment for Participation

BENEFITS TO FACULTY

Opportunity to work with real “clients”Exposure to current industry trendsOpportunity to work with faculty from different majorsProfessional networking

SUMMER 2015DesignStorm Dates*June 9-11, 2015 (confirmation needed by Monday, March 30, 2015)July 7-9, 2015 (confirmation needed by Monday, May 11, 2015)July 14-16, 2015 (confirmation needed by Monday, May 18, 2015)

*There may be additional dates available, please inquire for more information.

FALL 2015DesignStorm Dates*October 6-8, 2015 (confirmation needed by Monday, August 24, 2015)November 3-5, 2015 (confirmation needed by Friday, September 11, 2015)November 10-12, 2015 (confirmation needed by Monday, September 14, 2015)

*There may be additional dates available, please inquire for more information.

SPRING 2016DesignStorm Dates*February 9-11, 2016 (confirmation needed by Monday, November 30, 2015)March 8-10, 2016 (confirmation needed by Monday, January 11, 2016)March 15-17, 2016 (confirmation needed by Monday, January 18, 2016)

For more information contact:Regina Dowling-JonesDirector, Sponsored Projectsregina.dowling-jones@artcenter.edu626.396.2430www.artcenter.edu/partnerships

Benefits Key dates and Deadlines for 2015 & 2016

DesignStorms

EP Insider 01 — 2014

Get involved.

www.artcenter.edu/[email protected] Lida Street, Pasadena, CA 91103

Clemson UniversityChryslerDell EastmanFordGrammy MuseumHonda HTC JD Components Metal Finishing Association of Southern California Microsoft Sherwin WilliamsSpecial Olympics Sustainable Health Enterprises (SHE)ToyotaUCLAVisaVolo

Thank you to our 2014 partners!

EP INSIDER 2014 Educational Partnerships, Art Center College of Design

EP Insider 2014: Educational Partnerships at ArtCenter College of Design

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