EQUINET ACADEMYEOY 2017 COMPANY MEETING

MISSION & VISION

• Mission: To enhance the skills of marketers and impart direct job-related skill sets by providing quality training in Digital Marketing.

• Vision: To have every business equipped with competent marketing personnel, improving productivity and innovation and maximising returns across all industry sectors in Singapore and the Southeast Asia region, boosting global economy as a result.

WHY WE EXIST

OUR VALUES

VALUES

• E

• Q

• U

• I

• N

• E

• T

OUR VALUES

VALUES

• Excellence: Being the best in all our endeavours and leading by example

• Quality: Providing true value to people

• Unity: Fostering team spirit and togetherness to achieve greatness

• Integrity: Ethicality, morality, and sincerity are our forefront principles

• Nimble: Being the first, quick in addressing issues, and producing effective solutions

• Enjoy: Making work and learning fun and enjoyable

• Transformational: Producing big changes and improvements across all industry and sub-sectors

WHAT WE’LL BE DISCUSSING ABOUT

OUTLINE

• Suite of Digital Marketing Courses

• Going towards WSQ

• To-Do List

• Open for discussion

COURSE LIST

SUITE OF DIGITAL MARKETING COURSES

• Digital Marketing Fundamentals (Just Launched!)

• Search Engine Optimisation

• Social Media Marketing & Online PR

• Digital & Web Analytics

• Facebook Advertising Certification

• Google AdWords Certification

• Digital Advertising

• Email Marketing & Marketing Automation (TBA)

• Content Strategy & Content Marketing (TBA)

• Digital Marketing Advanced (TBA)

IF TAKEN IN ORDER, IT WOULD BE…

COURSE FLOW

DIGITAL MARKETING

FUNDAMENTALS

CONTENT STRATEGY & CONTENT MARKETING

DIGITAL ADVERTISING / FACEBOOK / ADWORDS

SEARCH ENGINE OPTIMISATION

SOCIAL MEDIA MARKETING & ONLINE PR

EMAIL MARKETING & MARKETING AUTOMATION

DIGITAL & WEB ANALYTICS

DIGITAL MARKETING ADVANCED

DESIGN AND DEVELOP CURRICULUM PROCESS (PDCA)

GOING TOWARDS WSQ

Intended Outcome Comprehensive bite-sized modules to enable effective transfer of knowledge, benchmarked with a target of at least 99% learner satisfaction rate (4-5 on the Likert Scale) every year.

DELIVERY OF TRAINING AND ASSESSMENT PROCESS (PDCA)

GOING TOWARDS WSQ

Intended Outcome High quality instructional and assessment (aligned with the 4 principles of assessment) methods to ensure effective transfer of knowledge and skills for application to real world scenarios, benchmarked with a target of at least 90% learner confidence rate (4-5 on the Likert Scale) every year.

DELIVERY OF TRAINING AND ASSESSMENT PROCESS (PDCA)

GOING TOWARDS WSQ

DELIVERY OF TRAINING AND ASSESSMENT PROCESS (PDCA)

GOING TOWARDS WSQ

Intended Outcomes 1. Favorable L1 outcomes, benchmarked

with a target of at least 90% learner satisfaction rate (4-5 on the Likert Scale) every year.

2. Favorable L2 outcomes, benchmarked with a target of at least 90% learner confidence rate (4-5 on the Likert Scale) every year.

3. Favorable L3 outcomes, benchmarked with a target of at least 75% of learners applying their learned knowledge and skills in the real world every year.

4. Favorable L4 outcomes, benchmarked with a target of at least 75% of learners (who have embarked on real world application with the learned skills and knowledge) have improved work performance (4-5 on the Likert Scale) as a result of what they have learned from the course.

MUST-DOS

TO-DO LIST

• Apply Gagne’s 9 Events of Instruction. No more than 20 minutes of non-stop lecture!

• Hand out feedback forms (Requirement by WSQ)

• Take a picture after class and get students to like FB Page

• Invite students to join Equinet FB support group

• Promote 20% discount coupon code for other courses and discuss what to sign up for next

• Provide personal contact details for after-training support

• End class on time or earlier

• Put Equinet Academy on your LinkedIn profile for brand awareness

• Link to Equinet Academy

• Write articles on your training to showcase your expertise

• Send in your ACTA certificates for Equinet to submit to SSG

VOICE YOUR OPINION

OPEN FOR DISCUSSION

• Should Equinet have a self-hosted student portal or Facebook Support Group or both? How do we maintain this platform?

• Should we extend to a 3-day course to allow time to absorb materials for assessment? What about staggered/alternative days of classes e.g. Monday, Wednesday, Friday?

• Should we promote in-house training?

• UI/UX in digital marketing context

• Mentorship to understand how training has transferred to real world application and to improve curriculum and courseware. (e.g. 2-hour meet-up per trainee)

• E-learning modules via Moodle to complement (not cannibalise) our live training

• Pay Scheme: Per hour + Incentive Bonus (only applicable if each student passes assessment) i.e. ($100/hour x 16 hrs) + (10% of whole class $20,000) = $3600 for a 2-day training