E-Organic Concept MapE-Organic Concept Map

Brainstorming SessionBrainstorming Session

Tuesday, February 27Tuesday, February 27

ATTRAATTRAAudienceAudience Production, Market Farmers Production, Market Farmers

(esp. with limited (esp. with limited resources), resources),

ranchers,ranchers, LGU/Extension facultyLGU/Extension faculty agricultural information agricultural information

providers around the U.Sproviders around the U.S international usersinternational users NOT gardeners or hobbyistsNOT gardeners or hobbyists

ContentContent 250 free publications in electronic or hard copy 250 free publications in electronic or hard copy

formatformat ask the expertask the expert bi-monthly newsletter 30,000 subscribersbi-monthly newsletter 30,000 subscribers weekly sustainable ag highlights e-newsletterweekly sustainable ag highlights e-newsletter databases: IPM, farm internship, OG seed databases: IPM, farm internship, OG seed

suppliers. suppliers. Translate content for more general consumptionTranslate content for more general consumption

Delivery MethodDelivery Method 600,000 PDF publications downloaded600,000 PDF publications downloaded 35,000 phone/email requests for print copy 35,000 phone/email requests for print copy

publications, research information and referralspublications, research information and referrals 2.5 million unique users annually2.5 million unique users annually

OAIOAI

AudienceAudience FarmersFarmers LGU/Extension facultyLGU/Extension faculty Anybody interested in organicAnybody interested in organic ResearchersResearchers

ContentContent online searchable database of non-online searchable database of non-

copyrighted resourcescopyrighted resources LGU & Organic Farming Research Foundation LGU & Organic Farming Research Foundation

(OFRF) and other research reports, theses, (OFRF) and other research reports, theses, proceedings, outreach publications, and proceedings, outreach publications, and farmer experiential informationfarmer experiential information

Peer review process through SCOARPeer review process through SCOAR

Delivery MethodDelivery Method 30,000+ total requests in three 30,000+ total requests in three

yearsyears

30,000 unique visitors/year30,000 unique visitors/year

New FarmNew Farm

AudienceAudience Farmers 1/3Farmers 1/3 International VisitorsInternational Visitors ResearchersResearchers LGULGU Wannabe FarmersWannabe Farmers

ContentContent Stories by and about FarmersStories by and about Farmers Anecdotal informationAnecdotal information ForumsForums Resource GuideResource Guide Farm LocatorFarm Locator OPEX: Organic Price IndexOPEX: Organic Price Index Farm for Credit PageFarm for Credit Page Online Course: transition to organicOnline Course: transition to organic

Delivery MethodDelivery Method E-zineE-zine Website published monthlyWebsite published monthly Newsletter: 20,000 subscribersNewsletter: 20,000 subscribers ClassifiedsClassifieds

OMRIOMRI

AudienceAudience Accredited certifying agents, Accredited certifying agents,

OG farmers/handlers, OG farmers/handlers, Inspectors,Inspectors, ResearchersResearchers Policy MakersPolicy Makers ConsumersConsumers Home GardenersHome Gardeners

ContentContent Database driven lists:Database driven lists: Generic materials for broad useGeneric materials for broad use Brand name products listsBrand name products lists Publish quarterly newsletter with FAQsPublish quarterly newsletter with FAQs Technical reviews on various inputs (not Technical reviews on various inputs (not

updated since 2002) updated since 2002)

Delivery MethodDelivery Method Hard copy –paid Hard copy –paid

Databases not online—privateDatabases not online—private

LGU WebsitesLGU Websites

AudienceAudience Farmers (region specific)Farmers (region specific) ResearchersResearchers LGU facultyLGU faculty

Content (Varies)Content (Varies) Extension ReportsExtension Reports Ask the ExpertAsk the Expert News articlesNews articles GlossaryGlossary

Delivery MethodDelivery Method WebsiteWebsite

SARE

LGU WebsitesATTRA

OAI

New Farm

OMRI

e-Organic

Audience

Au

die

nc

e

Audience

Audience

Au

dien

ce

Audience

Content

Content

Content

Content

Con

tent

Con

tent

Audience: Who is the e-Organic Audience: Who is the e-Organic Community?Community?FarmersFarmers Conventional and Conventional and

organicorganic In all US regionsIn all US regions Horticultural and Horticultural and

agronomic cropsagronomic crops LivestockLivestock Other agricultural Other agricultural

productsproducts

Ag ProfessionalsAg Professionals Crop AdvisorsCrop Advisors VeterinariansVeterinarians ResearchersResearchers Federal agenciesFederal agencies ProcessorsProcessors Certifying agenciesCertifying agencies LGU personnelLGU personnel Extension Extension

specialists/educatorsspecialists/educators

Content: How will e-Organic Content: How will e-Organic present its content NOW?present its content NOW? ArticlesArticles FAQsFAQs Ask-the-ExpertAsk-the-Expert Case Studies (regionally specific)Case Studies (regionally specific) Certification ToolsCertification Tools Portal to more in-depth informationPortal to more in-depth information

eOrganic and Partner SiteseOrganic and Partner Sites Local and regional LGULocal and regional LGU Cooperative Extension ResourcesCooperative Extension Resources

Content: How will e-Organic Content: How will e-Organic present its content in the FUTURE?present its content in the FUTURE? Decision tools (online interactive Decision tools (online interactive

certification tools)certification tools) Video streaming of expert Video streaming of expert

presentations/conferencespresentations/conferences Learning modulesLearning modules Certificate and continuing education Certificate and continuing education

coursescourses

Content SourcesContent Sources

Existing Information Existing Information From conventional production and marketing systems and LGU From conventional production and marketing systems and LGU

outreach resourcesoutreach resources

Peer-reviewed information on diagnosticsPeer-reviewed information on diagnostics Cultural and biological management Cultural and biological management

strategiesstrategies Marketing and consumer researchMarketing and consumer research LGU bulletins and websitesLGU bulletins and websites

Content SourcesContent Sources

Existing Information Existing Information From non-LGU entitiesFrom non-LGU entities

Links to:Links to: ATTRAATTRA NRCSNRCS EPAEPA

Content SourcesContent Sources

Existing or Emerging Management Existing or Emerging Management Information (VERT Model)Information (VERT Model)

Prioritization of agroecological content development will Prioritization of agroecological content development will be guided by: be guided by:

FAQsFAQs Information gapsInformation gaps Strong findings from organic systems researchStrong findings from organic systems research Areas in which conventional extension Areas in which conventional extension

recommendations are particularly inapplicablerecommendations are particularly inapplicable

Content SourcesContent Sources

Farm Case StudiesFarm Case Studies

Prioritization of new case study development will Prioritization of new case study development will be guided by be guided by

FAQsFAQs Areas in which experiential information can fill Areas in which experiential information can fill

information gaps information gaps Areas in which conventional Extension Areas in which conventional Extension

recommendations are particularly recommendations are particularly inapplicableinapplicable

Content SourcesContent Sources

Certification SourcesCertification Sources USDA National Organic Program (NOP)USDA National Organic Program (NOP) Universities, State Departments of AgricultureUniversities, State Departments of Agriculture ATTRAATTRA IOIAIOIA Certification agenciesCertification agencies Non-government organizations Non-government organizations Producer groups Producer groups

eOrganic

Existing Information

LGU

Existing Information

Non-LGU

Farm

Cas

e St

udie

s

Cer

tific

atio

n

Existing/Emerging

Mgm

t Information

Potential Donors and Sponsors (Public Potential Donors and Sponsors (Public Institutions, foundations & businesses)Institutions, foundations & businesses)

Who would benefit from being Who would benefit from being associated with eOrganic’s site?associated with eOrganic’s site?

Who would eOrganic like to partner with?Who would eOrganic like to partner with? Who is interested in the content of the Who is interested in the content of the

site?site? Who produces products related to Who produces products related to

organic agriculture?organic agriculture? Who sells or markets organic products?Who sells or markets organic products?