Envisioning a New, Connected, Accessible Transport System

#ITSWC14 - #Accessibility 360 - @BCurtisDavidsonITS-Enhanced Accessible Transportation Services (SIS85)

11 September 2014

Bill Curtis-DavidsonExecutive Architect, IBM Accessibility

Accessibility = Engaging Individuals

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“The success of enterprises and institutions, and their impact on the world, will increasingly be determined by how easily they engage with individuals. We see a great opportunity to design for accessibility fundamentally from the start and to enhance the abilities of individuals through technology – and we intend to lead.”

Ginni Rometty, IBM Chairman, President & CEO22 July 2014

“We believe that technology can bridge individual differences, enable a diverse pool of talent in the workplace and improve lives. We are at a crossroads where we can begin to personalize every experience and integrate technology in ways that will be very powerful.”

Frances West, IBM Chief Accessibility Officer22-July-2014 Press Release announcing IBM’s first Chief Accessibility Officer

#ITSWC14 - #Accessibility 360 - @BCurtisDavidson

Engaging Individuals = Increased Value

3Envisioning a New, Connected, Accessible Transport System#ITSWC14 - #Accessibility 360 - @BCurtisDavidson

The Individual Enterprise: How Mobility Redefines BusinessIBM Institute for Business Value

What is a User Experience?

User Use ContextSystem

• A person's perceptions + responses that result from use or anticipated use of product, system or service.

• The users' emotions, beliefs, preferences, perceptions, physical + psychological responses, behaviors, accomplishments.

• Occuring before, during and after use.

Factors that influence the User Experience

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What is a User Experience?

System User Use Context

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GOOD

BAD

Ease of UseUtility Efficiency

GOOD

BAD

Today’s User Experiences for PWDs

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Apps are not always accessible, and are often not designed to support the entire travel UX / journey. Users move between different apps, experience is not cohesive.

Today’s User Experiences for PWDs

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Enabling a cohesive user experience, even when apps are accessible, requires data about built environment accessibility, accessibility services + accessible info.

Vision for Future Accessible UX

8Envisioning a New, Connected, Accessible Transport System#ITSWC14 - #Accessibility 360 - @BCurtisDavidson

App developers in different travel & tourism domains will utilize shared data environments with accessibility data, and will work to ensure all user interfaces are accessible.

Airports Cities Resorts

How Do We Get There?

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For example, in an airport, there will be a shared data hub including accessibility data, and application developers can develop apps that provide a better user experience.

Airport OperationalDatabase

Air Carriers

Hotels

Dining

SnacksTaxis

Parking

Transit

Buses & Shuttles

How Do We Get There?

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The shared data hub with accessibility data, will enable the design of new applications that better support the use context and improve the user experience for everyone (and increase business opportunities).

Desktop Web, Mobile, Kiosk + other user-facing travel + tourism apps

Used before, during and after travel + transportation activities

Shared Data Environment

Example IBM Project

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IBM is a leading technology partner (2014-15) on a TRB airport collaborative research project (ACRP 07-13) on enhancing airport wayfinding for the elderly + PWDs

Engaged Individuals = Improved Outcomes

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Individuals travelers / customers engaged through extremely personalized apps, that use the shared data environment to provide accessibility info/guidance throughout their journey, and presented in adaptable UIs.

Select Mobile Airline Use Cases

Personalized Experience

Self Service Capabilities

Frictionless Authentication

Contextualized Experience

• Location-Based Services en route to, inside airport and to / from security, gates and POIs.

• Airport or airline accessible media presented in form accessible to the individual.

• Self-Service capabilities at point of need and mobile

• Social Media Integration to enable immediate communication between airports, airlines and customers

• Mobile Assistant in wearable mobile to provide accessibility assistance

• Mobile Biometrics that take into account age and disability to make ID, authentication and transactions seamless

• Real-Time Info will support provision and capturing of real-time info from individuals

• Intelligent Advisors use cognitive computing to provide guidance based on detected time, location, context and access needs

A Call to Action

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Let’s work together to develop shared data and create accessible location-based services + apps that offer a better travel + transportation UX for the aging, PWDs + everyone.

Engage with Us to Innovate

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Bill Curtis-DavidsonWeb: http://www.ibm.com/able/ Mobile: 404-307-4607Email: wacurtis@us.ibm.com Twitter: https://twitter.com/bcurtisdavidson LinkedIn: https://www.linkedin.com/in/billcurtisdavidson