Envision Automotive App Stores - Key Questions

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© 2010 Trajectory Group • Confidential & Proprietary 1 Envision Automotive App Stores Key Questions Ralf Hug, Founder & President Trajectory Group January 2011

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Envision Automotive App Stores

Transcript of Envision Automotive App Stores - Key Questions

Page 1: Envision Automotive App Stores  - Key Questions

© 2010 Trajectory Group • Confidential & Proprietary 1

Envision Automotive

App StoresKey Questions

Ralf Hug, Founder & President Trajectory Group

January 2011

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© 2010 Trajectory Group • Confidential & Proprietary 2

“Any man who knows all the answers

most likely misunderstood the questions”

…. so, here are the questions!

Envision Automotive

App Stores

Author: Unknown

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© 2010 Trajectory Group • Confidential & Proprietary 3

3rd Party Developer

Wireless Carrier

Auto OEM

TSP

Tier 1

Content Provider

AUTOMOTIVE APP STORE STAKEHOLDERS

What are the

Stakeholder

Interests?

How do we

align

them?

Question:

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© 2010 Trajectory Group • Confidential & Proprietary 4

3rd Party Developer

Wireless Carrier

Auto OEM

TSP

Tier 1

Content Provider

AUTOMOTIVE APP STORE STAKEHOLDER INTERESTS

• Sell More Data

Plans

• Increase ARPU

• Sell Value-Added

Services

• Gain and Keep More Subscribers

• Increase ARPU and Customer Lifetime Value

• Sell Value-Added Services

• Sell More Cars

• Increase Customer

Experience

• Generate Incremental

Service Revenue

• Sell More Apps & Content

• Sell More

Hardware

• Sell Value-added

Services

Aligning

Stakeholder

Interests

• Sell More Content

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© 2010 Trajectory Group • Confidential & Proprietary 5

Safety

Infotainment

Safety

Productivity

Safety

Navigation

Safety

Commerce

Safety

Intelligent Driving

Safety

Maintenance

Safety

Safety

Auto OEM

App Store

SmartPhone

App Store

SMARTPHONE VS. AUTO APPSTORE

What kind of apps? Where do they belong? Why?

Is there a dedicated Auto App Store?

What is the OS and developer environment?

How open is a car platform for 3rd party apps?

Which APIs are needed and will be exposed?Questions:

Car-Centric User-Centric

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© 2010 Trajectory Group • Confidential & Proprietary 6

Platform Vendors

Device OEM

Mobile Storefront

Wireless Carriers

Service Provider/

Tier 1Auto OEM

APPLICATION STOREFRONT

Why do Auto OEMs need an App Store?

What will attract 3rd party developers?

Who distributes automotive apps?

Who manages the automotive app store?

Who tests, validates and approves the apps?

How are upgrades and lifecycle management handled?

? ?

Questions:

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SHOW ME THE MONEY

Where is the revenue opportunity? For Whom?

What business models will we see? (Paid, Free, Built-in, Ad-based, Subsidized)

Will there be a revenue share model?

Will advertising models work and where?Questions:

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© 2010 Trajectory Group • Confidential & Proprietary 8© 2010 Trajectory Group • Confidential & Proprietary 8

Ralf Hug, Founder & President

TRAJECTORY GROUP LLC

Email: [email protected]

Cell Phone: +1 773 733 6913

Skype: ralf_hug

LinkedIn: www.linkedin.com/in/ralfhug

Slideshare: www.slideshare.net/ralfhug

Twitter: @ralfhug

More Questions? Looking for answers?

Please contact me, happy to help!

Request a proposal from the Trajectory Group!

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© 2010 Trajectory Group • Confidential & Proprietary 9

TRAJECTORY GROUP LLC INTRODUCTION

Ralf HugFounder & President

15 Years of Global Management

Experience

Expertise in Strategy Development,

Business Development, Marketing and

Product Management

In-depth Industry Experience in

Automotive, Telematics, M2M, GPS/LBS,

Wireless, CE and Connected TV

MBA University of Bayreuth, Germany

Past Management Positions at:

Business development and strategic

advisory services firm with the very

specific conviction to help companies

to stay on the trajectory of success

Services include:

o Management Advisory

o Marketing Strategy and Planning

o Inbound and Outbound Marketing

o Business Development

o Product Strategy and Launch

o Interim Management

Deep Industry Expertise in:

o Automotive /Telematics/M2M

o GPS/LBS/Wireless/Apps

o Content/Media/Services

o CE/Connected TV

TRACTECORY GROUP LLC

Trajectory [trə′jektrē]: Plotting a realistic path

towards achieving a target over a period of time

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© 2010 Trajectory Group • Confidential & Proprietary 10

BONUS DOCUMENTS ON SLIDESHARE

Presentation:

“The Connected Car

Comes in Many Flavors”

Article:

“To Find the Business Case for Telematics, Look Higher Up.”

http://slidesha.re/hkpRkWhttp://slidesha.re/bFCv3V