Envision Automotive App Stores - Key Questions
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© 2010 Trajectory Group • Confidential & Proprietary 1
Envision Automotive
App StoresKey Questions
Ralf Hug, Founder & President Trajectory Group
January 2011
© 2010 Trajectory Group • Confidential & Proprietary 2
“Any man who knows all the answers
most likely misunderstood the questions”
…. so, here are the questions!
Envision Automotive
App Stores
Author: Unknown
© 2010 Trajectory Group • Confidential & Proprietary 3
3rd Party Developer
Wireless Carrier
Auto OEM
TSP
Tier 1
Content Provider
AUTOMOTIVE APP STORE STAKEHOLDERS
What are the
Stakeholder
Interests?
How do we
align
them?
Question:
© 2010 Trajectory Group • Confidential & Proprietary 4
3rd Party Developer
Wireless Carrier
Auto OEM
TSP
Tier 1
Content Provider
AUTOMOTIVE APP STORE STAKEHOLDER INTERESTS
• Sell More Data
Plans
• Increase ARPU
• Sell Value-Added
Services
• Gain and Keep More Subscribers
• Increase ARPU and Customer Lifetime Value
• Sell Value-Added Services
• Sell More Cars
• Increase Customer
Experience
• Generate Incremental
Service Revenue
• Sell More Apps & Content
• Sell More
Hardware
• Sell Value-added
Services
Aligning
Stakeholder
Interests
• Sell More Content
© 2010 Trajectory Group • Confidential & Proprietary 5
Safety
Infotainment
Safety
Productivity
Safety
Navigation
Safety
Commerce
Safety
Intelligent Driving
Safety
Maintenance
Safety
Safety
Auto OEM
App Store
SmartPhone
App Store
SMARTPHONE VS. AUTO APPSTORE
What kind of apps? Where do they belong? Why?
Is there a dedicated Auto App Store?
What is the OS and developer environment?
How open is a car platform for 3rd party apps?
Which APIs are needed and will be exposed?Questions:
Car-Centric User-Centric
© 2010 Trajectory Group • Confidential & Proprietary 6
Platform Vendors
Device OEM
Mobile Storefront
Wireless Carriers
Service Provider/
Tier 1Auto OEM
APPLICATION STOREFRONT
Why do Auto OEMs need an App Store?
What will attract 3rd party developers?
Who distributes automotive apps?
Who manages the automotive app store?
Who tests, validates and approves the apps?
How are upgrades and lifecycle management handled?
? ?
Questions:
© 2010 Trajectory Group • Confidential & Proprietary 7
SHOW ME THE MONEY
Where is the revenue opportunity? For Whom?
What business models will we see? (Paid, Free, Built-in, Ad-based, Subsidized)
Will there be a revenue share model?
Will advertising models work and where?Questions:
© 2010 Trajectory Group • Confidential & Proprietary 8© 2010 Trajectory Group • Confidential & Proprietary 8
Ralf Hug, Founder & President
TRAJECTORY GROUP LLC
Email: [email protected]
Cell Phone: +1 773 733 6913
Skype: ralf_hug
LinkedIn: www.linkedin.com/in/ralfhug
Slideshare: www.slideshare.net/ralfhug
Twitter: @ralfhug
More Questions? Looking for answers?
Please contact me, happy to help!
Request a proposal from the Trajectory Group!
© 2010 Trajectory Group • Confidential & Proprietary 9
TRAJECTORY GROUP LLC INTRODUCTION
Ralf HugFounder & President
15 Years of Global Management
Experience
Expertise in Strategy Development,
Business Development, Marketing and
Product Management
In-depth Industry Experience in
Automotive, Telematics, M2M, GPS/LBS,
Wireless, CE and Connected TV
MBA University of Bayreuth, Germany
Past Management Positions at:
Business development and strategic
advisory services firm with the very
specific conviction to help companies
to stay on the trajectory of success
Services include:
o Management Advisory
o Marketing Strategy and Planning
o Inbound and Outbound Marketing
o Business Development
o Product Strategy and Launch
o Interim Management
Deep Industry Expertise in:
o Automotive /Telematics/M2M
o GPS/LBS/Wireless/Apps
o Content/Media/Services
o CE/Connected TV
TRACTECORY GROUP LLC
Trajectory [trə′jektrē]: Plotting a realistic path
towards achieving a target over a period of time
© 2010 Trajectory Group • Confidential & Proprietary 10
BONUS DOCUMENTS ON SLIDESHARE
Presentation:
“The Connected Car
Comes in Many Flavors”
Article:
“To Find the Business Case for Telematics, Look Higher Up.”
http://slidesha.re/hkpRkWhttp://slidesha.re/bFCv3V